Mommy bloggers

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Mommy bloggers are a fun, fantastic niche with wide-reaching power to influence purchasing power among some 37 million women who read them, according to BlogHer. They write about a full range of issues—their kids, their marriages, their jobs, and the challenges of juggling all the expectations. Some of them are entrepreneurs, running enterprises that cater to the parenting and child market. Some are taking on the cultural norms of parenting with a heavy dose of snark and reality-check honesty. And others are high-level hobby bloggers simply sharing their thoughts on products and services they trust and recommend.

We started our research with Babble’s 2011 list of Top Mommy Bloggers and combed through it to discover which mommy bloggers were engaging on social in our favorite ways. As you know, it’s not just about the numbers of followers. Instead, we prefer to focus on engagement. See what you think!

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  • Mommy bloggers

    1. HERoic: 10 Mommy Bloggers Who Rule Social MediaMommy bloggers are a fun, fantastic niche with wide-reaching power to influencepurchasing power among some 37 million women who read them, according toBlogHer. They write about a full range of issues—their kids, their marriages, theirjobs, and the challenges of juggling all the expectations. Some of them areentrepreneurs, running enterprises that cater to the parenting and child market.Some are taking on the cultural norms of parenting with a heavy dose of snark andreality-check honesty. And others are high-level hobby bloggers simply sharing theirthoughts on products and services they trust and recommend.We started our research with Babble’s 2011 list of Top Mommy Bloggers andcombed through it to discover which mommy bloggers were engaging on social inour favorite ways. As you know, it’s not just about the numbers of followers. Instead,we prefer to focus on engagement. See what you think!
    2. 1. Rebecca Wolf Girl’s Gone Child Rebecca came up on several “best of” lists over multiple years—best written, best graphic layout, Top 50. She is an LA style maven mom who says, “A. Its a wonderful feeling, to be needed. B. Its a terrifying feeling, to be needed. C. All of the above.” She is also the “unofficial spokesperson for unitards.” There you have Rebecca’s quirky style in a nutshell. Rebecca has only 14K Twitter followers, but she is constantly in conversation with her audience. Her photography is stunning. Her YouTube channel has 200K + views. The videos feature her kids, with great indie music added. For fashion, music, and engagement, we are going wild with Rebecca. HERoic:10 Mommy Bloggers Who Rule Social Media
    3. 2. Heather Armstrong Dooce Heather is the “Queen of Mommy Bloggers,” a best selling author, and her blog, Dooce.com, is wildly popular. She was fired from her corporate job for her personal blogging in 2002 and she is famous for helping Maytag understand the clout of having over 1 million followers on Twitter. Talk about a brand wake-up call. Yes, that’s Heather. Heather announced very recently that she and her husband are separating. She has asked for compassion from her readers as she works through her life “out loud.” This open candor is her signature style. She gets points with us for her transparency. How this change will impact and shape her blog remains unclear, but we appreciate her honesty. HERoic:10 Mommy Bloggers Who Rule Social Media
    4. 3. Jenny Lawson The Bloggess 200K+ Twitter followers? Check. High- profile admirers? Check. Potty mouth? Check. But, seriously, don’t go visit her website if you get offended by profanity, because it’s there—a lot. Why would we suggest a mom blogger who cusses like a sailor? She’s funny. She’s engaging. She doesn’t shy away from connecting her home life with all other facets of life (business, politics and more), almost in spite of being a parent. She’s often called out as both a fan favorite and numbers queen. She’s got 26K fans on Facebook. She’s fearless. In an industry that often tiptoes around the more sensitive issues related to family and children, Jenny steps right up and tells it like she sees it. We like her moxie. HERoic:10 Mommy Bloggers Who Rule Social Media
    5. 4. Ree Drummond The Pioneer Woman Ree had us at her tag line: “Flowing through life in the country—one calf nut at a time.” Snark seems to run in this genre, doesn’t it? What we like so much about Ree is, admittedly, her reach. Her social media numbers are impressive: She hosts 360K+ fans on Facebook, 275K+ on Twitter, and authors a wildly popular blog. She came up repeatedly in our online search. Ree claims she was raised a “a middle child who grew up on the seventh fairway of a golf course in a corporate town,” so country life is a big move away from her roots. We like how she adds substantial content value while channeling Lucile Ball! HERoic:10 Mommy Bloggers Who Rule Social Media
    6. 5. Jill Smokler Scary Mommy We explored other online sources besides Babble and came across Jill. Her numbers are impressive: 30K fans on Facebook and 200K+ followers on Twitter. Her blog gets 1+ million page views per month. She has a string of blogging awards to her credit. What we like most is that Jill has built a community around her online presence in a way few others have. Jill created several different forums for parents to openly discuss the challenges of parenting. She created The Scary Mommy Society, The Scary Mommy Confessional, and The Scary Mommy Community. For leveraging social to build a community, Jill takes the prize. HERoic:10 Mommy Bloggers Who Rule Social Media
    7. 6. Jessica Gottlieb JessicaGottlieb.com Jessica could best be described as an activist mommy blogger. She focuses on green living, works with the United Nations, and says, “I will close up shop before I promote frankenfood.” She lives in LA and, unlike many, has been quite successful in getting big sponsorships to support her blogging efforts. An award- winning blogger and a regular on the conference speaking circuit, she is a walking force of nature. Jessica’s YouTube channel has 400K+ views. Her Klout score is one of the highest among mommy bloggers. She talks about how she embarrasses her kids...and about automotive and travel topics. Diverse, thoughtful, and with 20K+ Twitter followers, we will let Jessica embarrass us anytime! HERoic:10 Mommy Bloggers Who Rule Social Media
    8. 7. Stacie Haight Connerty The Divine Miss Mommy Stacie does a great job blogging, being a mom, and running her own PR/media company. She focuses on product reviews and giveaways at her site and is a true social media darling. She hosts 65k+ Twitter followers and almost 6K Facebook fans, and regularly speaks at events like BlogHer and the Consumer Electronics Show in Vegas. Stacie’s knack for building community is remarkable. She’s created networking groups, toy websites, and more. She credits her outreach efforts to the kindness and generosity shown her through the heart surgery birth ordeal of her third child. She bridges social online and offline beautifully. We applaud Stacie as someone truly devoted to giving back. HERoic:10 Mommy Bloggers Who Rule Social Media
    9. 8. Wendy Piersall Mom Blogging for Dummies Wendy has literally written the book on mom blogging. An advocate in promoting mom bloggers, she has been listed by Nielsen as one of the 16 most influential mom bloggers (2009). She runs a new media company as well as the Woo! Jr. Kids Activities Blog Network, attracting over 400,000 monthly visitors. Wendy hosts over 40K Twitter followers. Like most of the mom bloggers featured here, it’s her strongest outlet. Even though she only has 2K friends on a personal Facebook profile, we’re inclined to give her a pass. After all, she’s been kind of busy building and selling a company, then building some new ones. For entrepreneurship mom style, we nominate Wendy. HERoic:10 Mommy Bloggers Who Rule Social Media
    10. 9. Shauna James Ahern Gluten Free Girl Not all mom bloggers focus only on the family. According to Technorati, only “13% of mom bloggers are primarily writing about parenting, and another 9% are focused on family updates; moms are also blogging about many other topics.” Meet one of those other moms. Shauna has an impressive social footprint, with 120k+ on Twitter. Her bio states, “I write about food, cooking, and ridiculous moments that make me glad to be alive. Everything but the gluten.” Over 30K friends on her Facebook fan page and a Flickr account full of amazing food pictures makes our mouths water. If you want to see how a mom blogger who writes about food does it, follow Shauna. HERoic:10 Mommy Bloggers Who Rule Social Media
    11. 10. Tsh Oxenreider Simple Mom We’ll round out our collection with another who focuses on non-family- oriented matters. Tsh is an organized- life designer and expert. In her own words, her blog SimpleMom.net is “a productivity blog for home managers. It’s like Zen Habits wearing an apron.” She also spearheads a whole blog network, Simple Living Media. She published her first book, Organized Simplicity, last year. Another truly impressive social media footprint from a world-traveling mom: Tsh hosts Facebook friends of 16K+ and Twitter followers of nearly 70K. Her motto? “When Mom is doing well, the whole family thrives.” For a simpler, more productive life, we suggest you read Tsh. HERoic:10 Mommy Bloggers Who Rule Social Media
    12. HERoic: 10 Mommy Bloggers Who Rule Social MediaLet’s Celebrate These Stars of the She-conomy!Women comprise only 5% of the overall blogging community, but they tend to bestrong users of social media—and they control the purse strings of womenconsumers, a sector that wields considerable purchasing power. In fact, over thenext decade, women will control two-third of consumer wealth in the UnitedStates, as reported recently by Fleishman-Hillard’s Claire Behar. The upshot:This is a niche you might want to take a bit more notice of next time you create amarketing campaign.You can check out a cool collection of statistics about mom bloggers here atWendy Piersall’s site (one of the featured mom bloggers in this piece). You canalso see the very detailed stats available from Technorati here. Give thesewomen a peek. We believe you’ll like what you find.To read all the Pulses and other Slideshare.net presentations, click here.
    13. HERoic: 10 Mommy Bloggers Who Rule Social Media Next on “The Pulse”:Super Bowl Buzz: 10 Super Bowl Ads With the Most Pre-Game Social Media Pickup THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman

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