Engagement is the currency of the social media landscape. It’s not enough to amass large numbers of followers or simply broadcast your marketing message. Instead, interacting, sharing and building a base of loyal fans who talk about their brand experiences with their network of family, friends, and colleagues is key. So who does it best in the agency world? We looked into it for you.
When researching who would make this list, several factors were considered. Overall social media profile numbers did play a role in the selection, but other important criteria included:
Participation across multiple social media platforms
Integration of social media into company website
Mentions and sharing by, and with, fans
The list is not in competitive order because it’s difficult with so many factors considered, to pick a “top” choice. Those featured here come from several agency types, including PR and advertising—and one media example. They’re doing social media so well that they really needed to be mentioned.