DIGITAL PRThe Digital PR channel covers:TechnologyMediaStrategyResearchAnalysisContentToolsDistributionMeasurement
TechnologyTechnology has completelychanged the medialandscapeThe public has access to easypublishing tools and platformsThey are connected andcommunicatingStay informed about changesin media consumption andmedia trends
The MediaUnderstand the demandfor more immediate newscoverage and visualmaterialNewsrooms have fewerresources – that’s anopportunity for brands todeliver contentLearn what onlinejournalists and bloggersneed and want
StrategyMake Digital PR an integral part ofyour strategic planAlign your digital actions with yourbusiness goalsStart with researchMeasure success
ResearchKnow before you goGet access to the latestresearch about• online behavior• technology trends• PR trends• media
AnalysisHaving lots of data is onethingKnowing what it all meansis anotherTop thought leadersanalyze and tie researchdata together – so youcan see what it means foryour business
ContentContent that gets results is based on• Listening to your community• Analyzing what they talk about• Discovering what is important to them• Providing content that resonates
ToolsReviews of Digital PR tools willhelp stay abreast of newideas and choose the righttools for your online program• Content creation• Content management• Online distribution• Reaching the right people• Engaging• Monitoring• Tracking
DistributionDiscover how to leverage thecontent you create.Build a network of people whocan help spread your contentto the right people
MeasurementDigital PR can be trackedThe value of your actionscan be measured and ROIreportedLearn how to use the toolsthat will make it easy for youto track and report on thevalue of your digital PRactivity
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