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“REACH 200  MILLION USERS —TWITTER SECRETS ,[object Object],OF TOP 10 MOST FOLLOWED BRANDS”,[object Object],Featuring: John Earnhardt, Director, Social Media, Cisco,[object Object],Moderator: Chris Bechtel, President & CEO, iPressroom,[object Object],Host: Brian Pittman, CommPRO.biz,[object Object],DATE: Wednesday, April 27, 2011 ,[object Object],TIME:1PM EST; Noon CST; 11AM MST; 10AM PST,[object Object]
JOHN EARNHARDT manages the social media team responsible for the award-winning News@Cisconews site and other corporate communications channels, such as The Platform blog and Facebook page, Twitter @CiscoSystems (2010 B2BTwitterer of the Year), LinkedIn, Ustream and Flickr site. ,[object Object],He also manages the team’s media strategy, corporate op-ed program, broadcast media strategy and executive media training. He is also “blogger-in-chief” and “tweeter-in-chief” for the company. ,[object Object],Follow him on Twitter @urnhart,[object Object]
CHRIS BECHTEL has been a marketing and communications professional for more than 15 years, specializing in helping organizations from Fortune 500 companies to non-profits maximize the results of their marketing and PR programs through the use of technology and strategic communications. ,[object Object],He is president and CEO of iPressroom, an online marketing and public relations software and services provider specializing in online newsrooms, social media communications websites, podcasts and more. ,[object Object],MODERATORChris Bechtel,[object Object],iPressroom, Inc.,[object Object],1607 16th Street, Ste. 208Santa Monica, CA 90404,[object Object],www.ipressroom.com,[object Object],cbecthel@ipressroom.com,[object Object],800.514.1897 ext. 500,[object Object]
TWITTER BEST PRACTICES POLL – HIGHLIGHTS,[object Object],Does your company use Twitter? (14.5% No; 85.5% Yes),[object Object]
What do you use Twitter for?,[object Object]
What top brands do you follow on Twitter? ,[object Object]
How do you measure “success” on Twitter?,[object Object]
Outline of Webinar,[object Object],New Survey Results: The top brands on Twitter by # of followers, engagement and influence scores,[object Object],Best Practices: How Cisco uses Twitter,[object Object],Why Twitter? Key Twitter Marketing Stats,[object Object],How to create a stellar Twitter Strategy,[object Object],Secrets of Effective Engagement: Actionable tips you can implement immediately to boost your Twitter engagement and grow your followers,[object Object],New ways to improve your existing Twitter presence,[object Object],Twitter applications and features every business owner should consider,[object Object],Secrets of creating killer Tweets that get shared and how to generate updates that attract more comments, fans and online ROI,[object Object],Measuring: Twitter Insights and other analytics,[object Object],SAMPLE TWEET:,[object Object],“@Urnhart from @CiscoSystems dropping some mad @Twitter knowledge.”,[object Object],@yourtwitterhandlehere,[object Object]
The Rising Importance of Twitter ,[object Object]
CommPRO.biz presents: Twitter Best Practices Webinar - Featuring Cisco's John Earnhardt & iPressroom's Chris Bechtel
Twitter: Global and Mobile,[object Object]
CommPRO.biz presents: Twitter Best Practices Webinar - Featuring Cisco's John Earnhardt & iPressroom's Chris Bechtel
Why you should be on Twitter ,[object Object],John Belushi: “Don’t cost nothing”,[object Object],People expect you to be there,[object Object],Influencers are there,[object Object],Customers, investors, etc. are there,[object Object],Great real-time search,[object Object],Early warning system for buzz/crisis,[object Object],ANOTHER critical channel to communicate,[object Object],Don’t have to spend a lot of time on it for it to be useful,[object Object]
Cisco’s Social Media Presence ,[object Object],32 external blogs,[object Object],700 bloggers,[object Object],300+ global channels 3500+ videos,[object Object],100+ private and public communities ,[object Object],80 Cisco Pages ,[object Object],60Kemployees,[object Object],300+ photos,[object Object],400kviews,[object Object],100+ Cisco handles,[object Object]
Corporate Communications Presence ,[object Object],Blogs.cisco.com/news,[object Object],Youtube.com/cscopr,[object Object],Newsroom.cisco.com,[object Object],978 videos,[object Object],1.87M views,[object Object],42K members,[object Object],Corporate Blog,[object Object],121K views/qtr,[object Object],News@Cisco,[object Object],3M views/qtr,[object Object],Facebook.com/cisco,[object Object],Flickr.com/cisco_pics,[object Object],@ciscosystems,[object Object],57K followers,[object Object],159K Fans,[object Object],1.95M views/qtr,[object Object]
Corporate Handle: @CiscoSystems,[object Object],[object Object],Over 56,000 globally ,[object Object],[object Object]
 Ave. engagements: -52 retweets,[object Object],-20 mentions,[object Object],[object Object]
Sales inquiries
Tech support
Training
General technology,[object Object]
Twitter @ Cisco ,[object Object],Employees ,[object Object],+ ,[object Object],Executives,[object Object]
Twitter is a Two-way Conversation ,[object Object],1.) ,[object Object]
Integrate Twitter into your Campaigns,[object Object],[object Object]
9 videos tweeted over 1,200 times and received 1,700 facebook shares
 34% increase in visitor traffic in Q4 of FY10
 Over 73 articles and blogs including: Mashable, The Washington Post,  WSJ , AllThingsD,[object Object]
 Use Twitter to amplify content  and drive engagement
 Twitter and other social tools provide comms professionals the tools to help tell the story and expand reach  ,[object Object]
Share technology insights
Get feedback on her ideas and presentations,[object Object]
 Maximize reach of content across Cisco owned social channels

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CommPRO.biz presents: Twitter Best Practices Webinar - Featuring Cisco's John Earnhardt & iPressroom's Chris Bechtel

Editor's Notes

  1. Brunswick Research, Spring 2011
  2. Other Twitter Stats: 25 billion – Number of sent tweets on Twitter in 2010100 million – New accounts added on Twitter in 2010175 million – People on Twitter as of September 20107.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).Source: Internet 2010 in numbersPingdomJanuary 2011http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
  3. While vast majority of our social foot print to date is on Facebook and Twitter, we are expanding to other sites such as LinkedIn, Slideshare and Sribd. We are constantly looking for innovative ways to use the various social channels
  4. And don’t forget to share best practices with your communityBlog posts, award submissions and speaking engagements such as this one, all helps to elevate your brand as a thought leader/expert in social media
  5. When helping our people to navigate through the world of Social Media, we believe we should always have two objectives :We want to encourage people, because it’s the way to become the next generation collaboration leader we want to beWe must protect both our firm and our people when traveling through a world where everything is more open and everyone is more exposed than ever before.While the first one is more about culture, values and strategy, the second one is more about legal precautions and requirements. Both are necessary and need to be balanced. We also need to make sure that we are addressing all audiences involved, starting with three groups of employees: Employees who use corporate social media, be it externally or internallyEmployees who use social media in their private life, but reveal themselves as Cisco employeesEmployees who might become social media users in the futureFinally, we also need to consider the visitors to our corporate social media and how we want to engage with them in an encouraging, but safe way.In terms of the approach we believe there are four elements that will allow us to meet the objectives:We need a social media policy defining a clear and easily accessible set of rules of engagement across all social mediaOur audiences are not equally influential in this process. Let’s give the most support to those who will make the biggest differenceSystematic education is key. We cannot expect our people to pick up the new rules of engagement by accident. Remember John Mackey!Social media is at least as much about listening as it is about talking. We need to have the radar on all the time. Remember Dell!