WINNERS TO WATCH                         10 Stellar Branded YouTube                                   ChannelsIf a picture...
1. DellConsistent Branding Wins Big                     For a big brand with worldwide reach,                     Dell is ...
2. Southwest Airlines      Flying High Online                      The airline industry is no stranger to                 ...
3. The Associated Press Not Your Grandpa’s News                      One billion video views and 260K                     ...
4. Warner Music Group   Getting Its Groove On                     Over 6B (yes, that’s billion) views and 1M              ...
5. Machinima           Game On!                      If you’re a numbers freak, you might                      want to sit...
6. VevoThe Revolution Will Be Digitized                      Vevo’s brand is all about music. Its                      inn...
7. Starbucks Our Love Affair Continues                      We’ve mentioned Starbucks before.                      We’re s...
8. GoPro        A Unique POV                      It’s hard not to be captivated by the                      sheer coolnes...
9. WalmartDiscount Retailer Keeping It Real                        Walmart’s brand is so well-known that                  ...
10. Orabrush    Branding Bad Breath                     You wouldn’t expect us to pick a                     channel for a...
WINNERS TO WATCH                      10 Stellar Branded YouTube                                ChannelsGoliath, Meet Davi...
WINNERS TO WATCH                       10 Stellar Branded YouTube                                 Channels                ...
10 Favorite YouTube Channels
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10 Favorite YouTube Channels

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If a picture is worth a thousand words, then a video is likely worth a million. And some of the YouTube accounts on this list have seen that many, and more, views. That’s a testament to the power of images in telling compelling stories, building brands and driving social sharing online. In fact, online video is the perfect marriage of social media and compelling content.

What makes a YouTube channel different than, say, TV ads? The medium, first off, is fueled by an inbound pull, and not an outbound push. People choose to watch videos, whereas most go to a lot of trouble to actively avoid most ads. Some companies do little more than simply post their commercials on their channel, but for the companies who are willing to explore the possibilities in the new media landscape, the options are endless—especially if they actively practice engagement on their channels. That’s partly due to the fact that YouTube changed its algorithm last week to recommend videos based on engagement and viewing time, not just clicks.

With that mind, here are some standouts exhibiting best practices for your viewing pleasure. Watch and learn!

Published in: Business, Technology

10 Favorite YouTube Channels

  1. 1. WINNERS TO WATCH 10 Stellar Branded YouTube ChannelsIf a picture is worth a thousand words, then a video is likely worth a million. And some ofthe YouTube accounts on this list have seen that many, and more, views. That’s atestament to the power of images in telling compelling stories, building brands anddriving social sharing online. In fact, online video is the perfect marriage of social mediaand compelling content.What makes a YouTube channel different than, say, TV ads? The medium, first off, isfueled by an inbound pull, and not an outbound push. People choose to watch videos,whereas most go to a lot of trouble to actively avoid most ads. Some companies do littlemore than simply post their commercials on their channel, but for the companies whoare willing to explore the possibilities in the new media landscape, the options areendless—especially if they actively practice engagement on their channels. That’s partlydue to the fact that YouTube changed its algorithm last week to recommend videosbased on engagement and viewing time, not just clicks.With that mind, here are some standouts exhibiting best practices for your viewingpleasure. Watch and learn!
  2. 2. 1. DellConsistent Branding Wins Big For a big brand with worldwide reach, Dell is a perfect example of sticking to a traditional video presentation for a large corporation. You won’t see anything frivolous here. You’ll instead find reliable, straightforward product information, business support resources, and industry news on Dell’s channel. The channel features almost 1,670 videos, posted at a frequency of one to several a day. Also, the videos are typically very well produced, with top quality audio and backgrounds. They focus on outlining value propositions without an overt sales tone. As a result, this tech giant enjoys a giant following at over 9K+ subscribers and 12M+ views to date. WINNERS TO WATCH10 Stellar Branded YouTube Channels
  3. 3. 2. Southwest Airlines Flying High Online The airline industry is no stranger to the challenges of video. On more than one occasion, online video has hurt various airlines (the broken guitar song is an example, albeit impacting another airline). As we all know, the video revolution can be double-edged sword. But Southwest bucks the trend, and is doing quite well in creating a winning narrative online by generating its own branded video content—as proven by over 8.2M views. Check out the SWA Stew segments, for example. A fun, fast-moving, snarky, magazine style weekly update of Southwest’s blog posts, community happenings, and more, this program is part of SWA’s emerging media division. WINNERS TO WATCH10 Stellar Branded YouTube Channels
  4. 4. 3. The Associated Press Not Your Grandpa’s News One billion video views and 260K subscribers, all from a company founded in 1846. The AP’s ability to adapt to the new media landscape and come out on top is beyond just notable. It’s the highest ranking global news network on YouTube and in the top 10 of any type of channel listing, period. The Associated Press video channels feature intriguing categories, such as “Raw” video, comprised of gritty, real- time scenes of crisis situations. Sounds scary, but it certainly is as “raw” as billed. The AP also features “Today in History” and on-location “Breaking News.” For seamlessly melding tradition with new technology, we salute The Associated Press. WINNERS TO WATCH10 Stellar Branded YouTube Channels
  5. 5. 4. Warner Music Group Getting Its Groove On Over 6B (yes, that’s billion) views and 1M subscribers underscores the value of offering music videos online. What’s more, online music videos are immensely shareable, so it’s small wonder that the Warner Music Group presents its social icons front and center here. This is one of the top 10 most visited YouTube Channels, where music is served up from Universal Music Groups record labels like Decca, Interscope Geffen A&M Records, Island Def Jam Music Group and more. The channel also does a great job tying playlists to newsworthy events such as SXSW and even St. Patrick’s Day. Talk about marrying fun with functional! WINNERS TO WATCH10 Stellar Branded YouTube Channels
  6. 6. 5. Machinima Game On! If you’re a numbers freak, you might want to sit down. The stats might floor you: 4.2M subscribers, 4B video views, and 126M channel views. Machinima features video game trailers, mashups and more. As much as it may seem strange to feature them here, we felt justified. According to the Entertainment Software Association, consumers spent $25B on video games in 2010 and 70%+ of American households play them. We admired those numbers, too, and thought they deserved a spot— especially considering they are the #3 most visited YouTube channel. Score! WINNERS TO WATCH10 Stellar Branded YouTube Channels
  7. 7. 6. VevoThe Revolution Will Be Digitized Vevo’s brand is all about music. Its innovation is that it helps you create your custom listening station, featuring officially sanctioned, high-quality music videos. It does this by integrating the artists you have +1’d on Google+, liked on Facebook, added to your iTunes playlists, and more. It’s a convenient way to serve up customized listening! Vevo hosts 1M+ subscribers with 27M+ video views. Its awards are impressive, too, having been named multiple times as a Top 50 Most Viewed video channel. For branding a music revolution based on customers picking what they want, when they want it, you can’t beat Vevo. WINNERS TO WATCH 10 Stellar Branded YouTube Channels
  8. 8. 7. Starbucks Our Love Affair Continues We’ve mentioned Starbucks before. We’re simply smitten by the brand experience. As a large corporation, Starbucks does its social media right, and its YouTube channel is no exception. We bring your attention back to Starbucks’ EveryLove Stories. We mentioned these when we profiled Starbuck’s Google+ page, but here’s the deal: Coffee is social. Social is all about community. Focusing on fair trade coffee deals, tapping into the frenzy of Fashion Week, and highlighting philanthropic ideals is leveraging community where it lives. Add in the brand’s high positive sentiment rating in the social media chatter, and you have a sure winner served up hot. Cafe Ole! WINNERS TO WATCH10 Stellar Branded YouTube Channels
  9. 9. 8. GoPro A Unique POV It’s hard not to be captivated by the sheer coolness factor of this brand’s channel (and product). GoPro is the world leader in wearable and gear mountable cameras for sports and activities, and its YouTube channel sits at the top of many most viewed lists. Once you start clicking on videos here, you won’t stop. You’ll see extreme sports enthusiasts like surfers, snowboarders, skateboarders and more strap a GoPro cameras and jump in. This enables them to capture first-person POVs of their stunts. That makes for some pretty intense videos. We like how the channel demonstrates the product in action. With 181K subscribers and 107M+ views, others are beginning to love it, too. WINNERS TO WATCH10 Stellar Branded YouTube Channels
  10. 10. 9. WalmartDiscount Retailer Keeping It Real Walmart’s brand is so well-known that the only user info listed on its YouTube channel is the tagline, “Save More, Live Better.” With 7+ million views, it’s hard to argue with the company’s branding approach. What caught our attention is the way retailer is incorporating personality into its product features. The channel highlights numerous 30- second videos featuring products that sell at Walmart. The product features are presented by actual Walmart employees demonstrating them to in- store buyers. The channel features fun music, an approachable, real-life spokesperson, and it shows the product up close and without glitz. Bravo to Walmart for keeping it real! WINNERS TO WATCH 10 Stellar Branded YouTube Channels
  11. 11. 10. Orabrush Branding Bad Breath You wouldn’t expect us to pick a channel for a product that brushes your tongue clean. But since this channel has 46M+ views and 176K subscribers, it’s our surprise twist this week. The edgy videos are full of silly costumes and funny references to bad breath, kisses and more. With videos titles likes “The Diary of a Dirty Tongue,” you can imagine how far the brand pushes it. But where the channel really gets edgy is in the comments section where brand fans take the narrative to extremes. For opening the brand to unbridled consumer commentary, we commend Orabrush. That’s what social media is all about! WINNERS TO WATCH10 Stellar Branded YouTube Channels
  12. 12. WINNERS TO WATCH 10 Stellar Branded YouTube ChannelsGoliath, Meet DavidPart of what we discovered as we researched brands on YouTube is that some reallybig companies are not getting the knack of new media. Many are so laced up thatthey don’t grasp that social requires them to be compelling, engaging, and sharable.As the channels we picked illustrate: Social requires you to loosen up. Add in somehumor, know your audience, and give them what will engage them as fans—not justas buyers—and you’re well on your way. Having a strong and consistent voice isalso important—as is engaging one-on-one whenever possible, especially in thecomments section. These YouTube pages do just that. We know we didn’t captureevery brand page that deserves a mention, so shout out your favorites in ourcomments section below. We’re all ears!To read all the Pulses and other Slideshare.net presentations, click here.
  13. 13. WINNERS TO WATCH 10 Stellar Branded YouTube Channels Next on “The Pulse”: Viral by Nature: 10 Top Branded Viral Videos THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman
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