If a picture is worth a thousand words, then a video is likely worth a million. And some of the YouTube accounts on this list have seen that many, and more, views. That’s a testament to the power of images in telling compelling stories, building brands and driving social sharing online. In fact, online video is the perfect marriage of social media and compelling content.
What makes a YouTube channel different than, say, TV ads? The medium, first off, is fueled by an inbound pull, and not an outbound push. People choose to watch videos, whereas most go to a lot of trouble to actively avoid most ads. Some companies do little more than simply post their commercials on their channel, but for the companies who are willing to explore the possibilities in the new media landscape, the options are endless—especially if they actively practice engagement on their channels. That’s partly due to the fact that YouTube changed its algorithm last week to recommend videos based on engagement and viewing time, not just clicks.
With that mind, here are some standouts exhibiting best practices for your viewing pleasure. Watch and learn!