COOL TOOLS                  10 Favorite Social Media Tools for                            Marcom ProsWe all love our onlin...
1. SlideRocket Make Your Presentaitons Take Off                          PowerPoint presentations can get pretty          ...
2. Dropbox    Manage Your Files on the Go                           Working on the go can be challenging.                 ...
3. Sprout Social           Get It All Together                            Multiple accounts with multiple people          ...
4. Socialize Your StuffSocial Media Meets Direct Marketing                           Ever wish it were easier to send your...
5. Loop Lingo     Monetizing Communication                           Every professional is faced with the                 ...
6. Paper.liOnline Twitter Newspaper with Global Appeal                              Want to broaden your social media     ...
7. Letter Pop  Social Media Created Newsletter                           For hardworking marketing and                    ...
8. KwanzooCatchy Campaigns via Social Channels                            Kwanzoo helps you put the “wow” into your       ...
9. ifttt.com           Recipe for Success                           You know that blasting out the exact                  ...
10. Feed Rinse         Sorting Out the Noise                           As professionals, we read a lot of                 ...
Pinterest             Bonus Surprise!                           Pinterest is more of a social network                     ...
COOL TOOLS                10 Favorite Social Media Tools for                          Marcom ProsSo Many Tools, So Little ...
COOL TOOLS                 10 Favorite Social Media Tools for                           Marcom Pros                   Next...
10 Favorite Social Media Tools for Marcom Pros
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10 Favorite Social Media Tools for Marcom Pros

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We all love our online gadgets and tools. Some help us breeze through the day. Some help us look like social media superstars. Some are just plain fun. Practical or not, tools help.

We scoured the Web and asked our friends and colleagues about their favorite social media tools—especially those that help marketing and communication professionals. We took the work we know you need to do and looked for ways to make that easier. We added in some sassy alternatives, focusing on affordability and usability. And finally, we looked at a few of these online resources through the lens of our very own Sysomos MAP listening tool to monitor some of the online buzz about them. We think work should be efficient AND fun—and these tools will certainly do the trick.

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10 Favorite Social Media Tools for Marcom Pros

  1. 1. COOL TOOLS 10 Favorite Social Media Tools for Marcom ProsWe all love our online gadgets and tools. Some help us breeze through the day.Some help us look like social media superstars. Some are just plain fun. Practical ornot, tools help.We scoured the Web and asked our friends and colleagues about their favoritesocial media tools—especially those that help marketing and communicationprofessionals. We took the work we know you need to do and looked for ways tomake that easier. We added in some sassy alternatives, focusing on affordabilityand usability. And finally, we looked at a few of these online resources through thelens of our very own Sysomos MAP listening tool to monitor some of the online buzzabout them. We think work should be efficient AND fun—and these tools willcertainly do the trick.
  2. 2. 1. SlideRocket Make Your Presentaitons Take Off PowerPoint presentations can get pretty dull. Not only do dull presentations lack the impact in the boardroom—but they also get zero traction online. Enter, SlideRocket. The presentations you share on social media and at your next team meeting will never be the same. SlideRocket in an online tool—with both a free and a premium pricing option—that makes presentations more engaging. We like its ability to embed social media feeds and Web information into presentations. It’s also mobile-compatible and hosts a library of professional templates. You can combine themes and layouts, shapes, charts, tables, pictures, audio, HD video and Flash. If you haven’t already, maybe it’s time to take a ride on Slide Rocket. COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  3. 3. 2. Dropbox Manage Your Files on the Go Working on the go can be challenging. We all like to be un-tethered from our desktop computer, but working in the cloud isn’t a complete “dream” yet. After all, easily sharing files with team members can still be a mess. Security concerns can drive the legal team crazy. Meet the solution: Dropbox. Dropbox handles big files, a variety of media types, and can be accessed from just about anywhere with an Internet connection. It’s compatible with Windows, Mac, Linux, iPad, iPhone, Android and BlackBerry. You can be social by inviting team members, clients, and others to access files through the secure website to a specific permission- controlled folder. For working on the go, Dropbox rocks! COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  4. 4. 3. Sprout Social Get It All Together Multiple accounts with multiple people working them can be a logistical nightmare. It’s one thing to be able to monitor mentions in social, but what about rolling that out to an actionable client lead management system? This is exactly what Sprout Social does. Sprout Social includes features such as a dashboard, monitoring, analytics, publishing, scheduling, management, mobile, location check-ins, and CRM. You can schedule updates, assign tasks to team members, add contact information to client profiles, and post follow-up reminders. With a 98% favorable sentiment rating and a massively favorable buzz surrounding its blog and online forum, you can trust Sprout Social to help you get it together. COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  5. 5. 4. Socialize Your StuffSocial Media Meets Direct Marketing Ever wish it were easier to send your social media blurbs, posts and updates out to your email list? Now you can! Butterfly Publisher, creators of Socialize Your Stuff, offers several different ways of socializing your stuff. For example, you can push your Facebook updates to your email list. You can also create and manage social content. You can run group deals and promotions, and you can use your email list to drive social interactions. Finally, you can allow your resellers, franchises, independent consultants, or internal sales people to select and then publish your end- user content to their email lists and social media accounts. Pretty powerful stuff, if you ask us. COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  6. 6. 5. Loop Lingo Monetizing Communication Every professional is faced with the social media ROI question. While there is no such a thing as an “A + B + social = sales” formula, Loop Lingo just might be the tool you need to present a stronger bottom-line correlation to the C- suite. Loop Lingo lets you offer point-of-sale incentives to customers who share your message via their social media networks. You can integrate your e- commerce functions with your campaigns, on either a product-by- product basis or a multi-product program. You can track your success with a few easy clicks of a button. Do you think your client or CEO can appreciate that kind of lingo? We certainly think so. COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  7. 7. 6. Paper.liOnline Twitter Newspaper with Global Appeal Want to broaden your social media footprint and thought leadership? Then consider Paper.li, which will allow you to create an online pub based on a specific Twitter user, #hashtag, or Twitter list. Paper.li’s are generated daily, with entries pulled from sources you select. It’s an easy way to compile corporate Twitter accounts, aggregate hashtag conversations, and become a go-to aggregator of industry information. When we researched “Paper.li” on Sysomos MAP, we found 50% of nearly one million mentions in six months came from Japan. Nearly half also fell within the 36-50 year-old age range. A global tool for social media communicators beyond the twenty-something set? We like that, and so will you. COOL TOOLS: 10 Favorite Social Media Tools for Marcom Pros
  8. 8. 7. Letter Pop Social Media Created Newsletter For hardworking marketing and communications pros tasked with publishing massive amounts of information, Letter Pop can help ease the strain. Letter Pop lets you create beautiful newsletters by importing social media content, laying out the content via easy-to- use templates, and then publishing the final result to your social networks. It’s a drag-and-drop, click-and-edit content machine that’s hard not to fall in love with at first look. It’s easy to use and the results look great, too—so what’s not to love? You can even enable comments on your publication, transforming it into an additional engagement vehicle for your fans. Now that’s what social media is all about! COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  9. 9. 8. KwanzooCatchy Campaigns via Social Channels Kwanzoo helps you put the “wow” into your audience engagement. If you’re looking for a relatively affordable and easy option for creating high quality creative, polls, surveys, and more, then this just might be the ticket. Kwanzoo allows you to create multiplatform campaigns that can be deployed on a website, blog or affiliate site, or even a mobile landing page. It creates code to run on an ad network. Your campaign can be installed as a new tab on a Facebook page or as an email template and supporting landing page. Add in the analytical tools for tracking your ROI success and it’s hard to imagine a more engaging way to put the sales back into your communications efforts. COOL TOOLS: 10 Favorite Social Media Tools for Marcom Pros
  10. 10. 9. ifttt.com Recipe for Success You know that blasting out the exact same thing across all your social channels isn’t ideal. You also face real- life, hard-stop restrictions on how much time and budget you can allocate to social media management. Consider ifttt.com ifttt stands for “If This Then That.” It allows you to create recipes for blurb publication that keep your stream fresh across channels (e.g., “If I save a new photo on Instagram, then add the file to Dropbox.” Simply set up sequences you prefer and they launch automatically once triggers and tasks are performed. Channels served include dozens of the big social channels. You can even use recipes other people have programmed. Cool, huh? COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  11. 11. 10. Feed Rinse Sorting Out the Noise As professionals, we read a lot of media. We scour the latest industry news, keep up to date on what our competitors are doing, and even set up feeds for our own media mentions. As a result, our RSS feed management system can get overloaded. Enter Feed Rinse. A better and more targeted choice than less filtered options (like Google Reader), Feed Rinse can load your feeds, set up filters, “wash” the feeds, and then export them. You can share these feeds on your website or for your own enjoyment on your mobile device. It takes the noise out and lets you take action worth taking based on news and updates that matter. We like that. COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  12. 12. Pinterest Bonus Surprise! Pinterest is more of a social network than a simple online tool. But it’s getting a lot of buzz right now, so we decided to include it as a bonus item. Brands are beginning to flock to this fun and visually packed site that functions as a digital “pin board.” It’s a fantastic way to browse a digital journal of all that is crafty, fashion-forward, and “happening” at any given moment online. Listed by Time.com as one of the top 50 websites of 2011, Pinterest’s user base is predominantly comprised of women—so far. As a marcom professional, that’s certainly a sector you’ll want to tap into, research and observe. Pinterest lets you do just that. Just “pin it” for yourself and see! COOL TOOLS:10 Favorite Social Media Tools for Marcom Pros
  13. 13. COOL TOOLS 10 Favorite Social Media Tools for Marcom ProsSo Many Tools, So Little TimeWe know we could have included social media monitoring tools in this piece. Butsince we use the Sysomos MAP listening tool to help create the Pulse series, wedecided to avoid any potential conflicts of interest.Good thing, too! Instead, we took the fun route. We selected tools because oftheir novelty, convenience, and cleverness. We liked how they streamline oursocial media efforts and make our jobs easier. Hopefully, you found somethingunique to try. Perhaps, you might even have some suggestions of your own. Ifso, please share them below. We are in this together, after all!To read all the Pulses and other Slideshare.net presentations, click here.
  14. 14. COOL TOOLS 10 Favorite Social Media Tools for Marcom Pros Next on “The Pulse”: Top 10 Most Engaged Mommy Bloggers THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman
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