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Using eLearning To Achieve Business Goals
 

Using eLearning To Achieve Business Goals

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Many organizations jump onto the eLearning bandwagon without much thought. The assumption is that eLearning interventions help them bridge a knowledge/skill gap among their resources and thereby ...

Many organizations jump onto the eLearning bandwagon without much thought. The assumption is that eLearning interventions help them bridge a knowledge/skill gap among their resources and thereby improve the organization's bottom line performance. However, very few companies step back and analyze how exactly to align their eLearning initiatives to their business goals

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  • Let’s look at some benefits of implementing eLearning. Benefits in terms of reduced costs are quite easy to quantify. With eLearning solutions, you can cut costs for the following: Travel (40% of most training related expenses are due to travelling) Class room instructors (including doing away with train the trainer classes)) Facility and equipment
  • Training administration and course logistics Course documentation Training function Course development and maintenance - develop once, enjoy forever (well, almost) Think of all this in terms of one of your business goals and the deployment of eLearning to meet it. It is not hard to imagine what an implementation of a purely instructor-led-training would involve. Compare that to the cost of implementing an eLearning solution, which can be deployed over and over again, with little or no additional cost.
  • Hard benefits also include improved bottom-line results through the following: Increased Productivity (reduces training time by 50% for the same subject) Increased Sales volume (increase in revenue–producing time for sales staff) Increased Revenue from customers (as the reach and range of training increases)
  • There’s no need of management approval Empowers people to take as much eLearning as they want and need, and help them prepare for their next role Increases the competitive advantage of your workforce
  • Let’s continue with the list of soft benefits ... Enhanced usage of implemented technologies and processes Improved level of customer service, satisfaction and retention Better teamwork
  • Better educated employees, customers and suppliers Expanded access to learning and development of new skills Leveraging pre-meeting time through virtual learning and collaboration
  • Have a look at this scenario and decide for yourself which option works out to be a more viable solution: classroom training or eLearning. Assume that the overall learning budget of a company is US $ 2 million. And that the average cost of a 3-day classroom course, including facilities, travel, and trainers is $ 2,000 per participant. Contrast Option A which is a classroom training that can deliver training to 1000 people in a 3-day program with Option B which is eLearning that can deploy 2500 courses within the same budget, with an average duration of 2 hours and have the potential to train 10,000 employees. Clearly, there is a strong business case for eLearning.
  • For learning practitioners The main challenge is to create a culture of eLearning Trying to get stakeholder buy in on utility value Time consuming development And insufficient funding
  • For stakeholders The challenge is that high-quality, well designed eLearning requires time and money Also, there are too many options out there and decision-making is difficult With a carefully thought-out strategy, we can overcome all these challenges.
  • Now we come to the interesting topic of measuring the impact of eLearning. As a Bersin & Associates report put it, ‘There is an amazing lack of measurement going on’. Not surprising given the complexity of the task. However, even without a sophisticated system in place for measurement of results, there are ways to measure effectiveness of training programs. The key is to stop at level 2 of the commonly used Kirkpatrick’s model, a tool for measuring the business value of training. This level measures success purely in terms of what learners learnt. We don’t need to go beyond this level to measure enhanced performance.
  • To explain why I say that we need to focus on level 2, learning , I’d like to draw a parallel with the advertising world on measuring results. The primary goal of advertising is to communicate and drive a customer to action. However, to what extent can we attribute purchasing decisions to advertising alone? There are multiple factors at play here such as the quality of the product, distribution, availability, sales effort and so on. Similarly, while training plays a critical role in enhancing performance of learners, to what extent can we attribute enhanced performance to training alone? As with the advertising example I used earlier, there are many variables that can impact learner performance in addition to training. By keeping the goals of training at the learning stage, whether classroom or eLearning , we can measure the effectiveness of training, with a high degree of accuracy.

Using eLearning To Achieve Business Goals Using eLearning To Achieve Business Goals Presentation Transcript

  • R.K. Prasad CEO1
  • A Few Points to Note This webinar is being recorded. Slides and video will be available at CommLab India website within a week (well notify you by email). During the webinar presentation your phones are set to mute in order to provide you the best possible sound quality without background noise. If you have any question during the presentation, please use the chat functionality of WebEx and type your question any time. We will answer your questions during the Q&A session. 2
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 3
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 4
  • IntroductionThe crux of it all:If we build it, will they come?If they come, will they learn?If they learn, will it matter to the business?We specially acknowledge Nick van Dam, the CLO of Deloitte Consulting, who runsa non-profit foundation for kids called e-Learning for kids, for his insights in hisbook, The eLearning Fieldbook. 5
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 6
  • eLearning today Strong value proposition Successful when aligned with organizational business goals Continues to evolve 7
  • eLearning today Most technology integration problems overcome Supports learning even in low bandwidth mode Support for multicultural adoption of eLearning eLearning brings a lot of value to the table 8
  • Typical Business Goals Improved customer services Faster launch of products/services Compliance with legal and regulatory mandates eLearning helps in the achievement of business goals 9
  • Typical Business Goals Speedy deployment of new information systems and processes Increased customer retention Enhanced employee productivity eLearning helps in the achievement of business goals 10
  • Typical Business Goals (Cont’d) Developing a strong organizational work culture Serving the extended enterprise Geographic and/or industry expansion Keeping track of business goals helps devise the right strategy 11
  • Typical Business Goals (Cont’d) Grooming employees for new roles Attracting and retaining talent Developing a capacity for ongoing innovation Keeping track of business goals helps devise the right strategy 12
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 13
  • Business Impact Increase revenue Profitability Growth Sustainability eLearning should be implemented purely for business impact 14
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 15
  • Hard Benefits Reduced expenses for:  Travel  Class room instructors  Facility and equipment Hard benefits in terms of reduced costs are easy to quantify 16
  • Hard Benefits Reduced expenses for:  Training administration and course logistics  Course documentation  Training function  Course development and maintenance Hard benefits in terms of reduced costs are easy to quantify 17
  • Hard Benefits Improved bottom-line results through increased:  Productivity  Sales volume  Revenue from customers Hard benefits in terms of reduced costs are easy to quantify 18
  • Soft Benefits More difficult to quantify in dollars  Faster time to market than competition  Just-in-time training for global workforce  Increased sales volume eLearning has many soft benefits 19
  • Soft Benefits More difficult to quantify in dollars  Stronger establishment of your brand  Improved employee morale and reduced turnover rates  Puts employees in charge of their own learning and growth eLearning has many soft benefits 20
  • Soft Benefits More difficult to quantify in dollars  No management approval required  Empowers employees  Increases competitive advantage of your workforce eLearning has many soft benefits 21
  • Soft Benefits More difficult to quantify in dollars  Enhanced usage of implemented technologies and processes  Improved level of customer service, satisfaction and retention  Better teamwork eLearning has many soft benefits 22
  • Soft Benefits More difficult to quantify in dollars  Better educated employees, customers and suppliers  Expanded access to learning and development of new skills  Leveraging pre-meeting time through virtual learning and collaboration eLearning has many soft benefits 23
  • Business Impact of an eLearning Solution Learning Investment Options: Classroom Versus eLearning• Assume an overall learning budget of a company is US $ 2 million• Average duration of a typical classroom course is three days• Average cost of a three day classroom course, including facilities, travel, and trainers is $2,000 per participant Option A: Classroom Environment Option B: eLearning• The total number of people that can be • Purchase of hosted solution of eLearning trained in a three day program: 1000 library people • Number of courses: 2,500, with an• The total number of training days: 3,000 average duration of 2 hours • Content areas: Business skills, leadership, IT skills, and soft-skills • Estimated number of employees that can be trained under this contract: 10,000 globally Source: The eLearning Fieldbook by Nick Van dam 24
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 25
  • Hurdles and Difficulties For learners  Need to be self-driven  Past bad experience with eLearning A carefully thought-out strategy helps overcome the challenges of eLearning 26
  • Hurdles and Difficulties For learning practitioners  Creating a culture of eLearning  Trying to get stakeholder buy  Time-consuming development  Insufficient funding A carefully thought-out strategy helps overcome the challenges of eLearning 27
  • Hurdles and Difficulties For stakeholders  Considerable Investment  Difficult decision-making A carefully thought-out strategy helps overcome the challenges of eLearning 28
  • Measurement of training impact Kirkpatrick’s popular model of measurement of results Level 1: Reaction - To what degree participants react favorably to the training Level 2: Learning - To what degree participants acquire the intended knowledge, skills, attitudes, confidence, and commitment based on their participation in a training event We need to focus on Level 2. 29
  • Measurement of training impact (Cont’d) Level 3: Behavior - To what degree participants apply what they learned during training when they are back on the job Level 4: Results -To what degree targeted outcomes occur as a result of the training event and subsequent reinforcement We need to focus on Level 2. 30
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 31
  • Best Practices Treat eLearning as a change initiative Devise a cohesive strategy for an eLearning culture Select a high-visibility, high impact pilot project Let management and leadership become eLearning champions Applying these best practices will help overcome the challenges of eLearning 32
  • Best Practices Establish clear roles and responsibilities Set clear standards Have dedicated teams, especially IT Applying these best practices will help overcome the challenges of eLearning 33
  • Best Practices Communicate with all concerned stakeholders Get the training department on your side Celebrate the initial success Publicize the training outcome Applying these best practices will help overcome the challenges of eLearning 34
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 35
  • Evaluation/Critique A few concluding facts  Most professionals are getting increasingly adept as using online communication – and adopting online learning.  eLearning can cater to the needs of employees who speak different languages by being amenable to translation. eLearning is here to stay! 36
  • Case Study 1 Case Study Launching New Products and Services For A Professional Services Leader 37
  • Case Study 1 Goal - to teach consulting methodologies to all employees consulting on IT strategy, selection, implementation The solution – a blended approach, eLearning key  5 standalone, self paced modules (18 hours)  A facilitated online discussion  A live workshop (16 hours) Learners - 3000 primary and 5000 secondary learners 38
  • Case Study 1 Business Impact  Cost savings resulting from eLearning paid for the cost of the eLearning initiative within a year!  100% learners said they gained knowledge they could use immediately on the job  Increased course completion rates 39
  • Case Study 2 Case Study Educating New Hires For A Huge IT Services Provider 40
  • Case Study 2 Goal – orient new hires to the organization, its values, its culture and of course it’s business. The solution – an engaging, memorable eLearning experience, with a unique look and feel 41
  • Case Study 2 Business Impact - Engaged employees, wholly committed to the success of the organization. 42
  • Case Study 3 Case Study Legal and Mandatory Courses For A Leading Financial Services Organization 43
  • Case Study 3 Goal – Train hundreds of people on a new proprietary software and changing work processes in a short period, to meet government regulations The solution – an interactive course which included audio, application sharing, custom content in Ppt, polling questions 44
  • Case Study 3 Business Impact  800 employees trained within a 3 month period  Estimated $ 425,000 savings because of eLearning mode  Significant saving in time spent on learning 45
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 46
  • Summary The Worldwide corporate eLearning market continues to grow. The bottom-line: No smart company would invest in an area that shows little or no returns! 47
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 48
  • Open House Your phones are set mute in order to provide you best possible hearing experience without background noise. Please ask your questions by using the chat functionality of Webex. 49
  • Agenda Introduction The state of eLearning today Understanding the business impact of eLearning Benefits of eLearning Hurdles and difficulties in achieving business results Best practices and case studies in using eLearning to achieve business goals Evaluation/critique of eLearning Conclusion Q & A Session Next Steps 50
  • Next StepsFor demos of highly interactive and effective eLearning solutions, visit our websiteat: http://www.commlabindia.com/custom-elearning/elearning-demos.php 51
  • Next Steps If you want us to help you make a business case for eLearning, please fill in this form: http://www.commlabindia.com/custom-elearning/elearning-pricing.ph Contact CommLab India for your eLearning needs ( info@commlabindia.com) Our next upcoming webinar Planning An Enterprise-Wide eLearning Solution On 5th May, 2011 http://www.commlabindia.com/elearning-resources/enterprise-wide-e 52
  • THANK YOU 53