Sales Training – How Important Is It?

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A sale is the single most important part of any business. Hence, it is imperative that a business should have a well-trained sales staff. And, what other way than sales training to make sure that your sales people know and understand all the methods and approaches to gain sales?

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Sales Training – How Important Is It?

  1. 1. Sales Training - How Important Is It?<br />
  2. 2. A sale is the single most important part of any business. Hence, it is imperative that a business should have a well-trained sales staff.<br />CommLab India<br />2<br />
  3. 3. And, what other way than sales training to make sure that your sales people know and understand all the methods and approaches to gain sales?<br />CommLab India<br />3<br />
  4. 4. During the training period, the company should explain minute details about itself, its products and services offered. <br />CommLab India<br />4<br />
  5. 5. The sales person should be updated with features, benefits and the competitor’s products or services, et al.<br />CommLab India<br />5<br />
  6. 6. Using scenario-based and role-play approaches, he should be asked to make a sales pitch to a prospective client… <br />CommLab India<br />6<br />
  7. 7. The sales people should also be trained on verbal and written communication skills, computer skills for basic reporting, soft skills, dress sense, etc.<br />CommLab India<br />7<br />
  8. 8. They should be made to realize that a confident sales professional is bound to create a lasting first impressionon potential clients.<br />CommLab India<br />8<br />
  9. 9. Sales person should be trained to be an <br />effective listener and should be prepared to answer and act accordingly.<br />CommLab India<br />9<br />
  10. 10. When a customer answers, he can restate it for clarity, try to gain insight into the customer’s need and wantsby asking the right questions.<br />CommLab India<br />10<br />
  11. 11. Customers buy not just the product or a service, but <br />a solution through the product or service. He should be able to identify those solutions. <br />CommLab India<br />11<br />
  12. 12. While talking about the features and benefits of the product or service, he should allow the customer to see the benefits, solutions and results offered through the product or service.<br />CommLab India<br />12<br />
  13. 13. Customer loyalty, ethics and integrity are important components of sales.<br />CommLab India<br />13<br />
  14. 14. An ethical sales person will be honest and tell the customer that he does not know the answer to a specific question, unlike making up an answer just to create sales.<br />CommLab India<br />14<br />
  15. 15. Some companies may think training sales staff is a waste of time and money. However, trained sales professionals have an edge over their untrained counterparts.<br />CommLab India<br />15<br />
  16. 16. However, in today’s competitive business environment, any advantage, businesses give their sales staff pay rich dividends. <br />CommLab India<br />16<br />
  17. 17. Online technology has created an entire new way of conducting sales and it is important that business and sales personnel train themselves in these methods. <br />CommLab India<br />17<br />
  18. 18. Businesses should consider sales training for everyone, be it the front desk receptionist, customer service or office boy that has direct contact with customers.<br />CommLab India<br />18<br />
  19. 19. Do you agree that sales training really pays-off?<br />CommLab India<br />19<br />
  20. 20. CommLab India<br />20<br />To read more such articles, please visit www.commlabindia.com<br />Thank you<br />

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