• Like
  • Save

Sales training challenges!

  • 527 views
Uploaded on

Sales training needs to be result-oriented but some organizations fail to implement the best training for the sales person. The reason for this is that organizations strongly believe that training …

Sales training needs to be result-oriented but some organizations fail to implement the best training for the sales person. The reason for this is that organizations strongly believe that training imparted is bound to produce results, but are hardly concerned about addressing important queries like how, why and when to give training. Generally, training a sales person is a bit challenging. So, what are the steps to make the sales training program successful?

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
527
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Sales Training Challenges!Change is inevitable. Customer expectations keep on changing, so the need to develop a new productchanges accordingly. Launching a new product requires an organization to simultaneously upgrade itssales personnel’s skills to promote the new product well. A well trained sales person can effectivelypromote a product and win a prospective customer. Thus, training a sales person is vital for organizationalsuccess as it has a direct impact on organizational profits.Sales training needs to be result-oriented but some organizations fail to implement the best training forthe sales person. The reason for this is that organizations strongly believe that training imparted is boundto produce results, but are hardly concerned about addressing important queries like how, why and whento give training.Generally, training a sales person is a bit challenging. Training a sales person can be successful byovercoming the below challenges.Training Methodology: Some companies only provide a classroom type of training which lacks resourcesto train on the field. Initially, it may provide adequate knowledge but may not equip the sales person wellenough to handle the on-field job challenges.In the highly sophisticated business world, sales persons require a mix of training methodologies. As salespersons are mostly engaged in on-field-jobs encountering numerous challenges. Also, trainingmethodology needs to be confirmed based on the sales persons’ experience, qualification and technicalcompetency levels.Measuring Criteria: Some companies avoid measuring training outcomes due to a strong assumptionthat training will ensure performance success. Training given should be measured in qualitative andquantitative terms. Measuring training helps to analyze what else need to be included in the trainingprogramme for achieving the desired results.Training Content: Some sales persons’ training programmes stress more on motivation rather than onfield selling challenges. Motivational quotes no doubt need to be included but only after addressing thescience of selling.Formal Event: Most of the companies conduct training as a formality and just to give informationregarding the new product launch. Training should not be just an event but a process. At the end of thetraining programme, sales persons should be able to apply the knowledge gained for practical purposes.Thus, by overcoming the above few challenges in the sales training programme, an organization can bewell equipped to promote its new product and can increase the organization’s stand to be competitive on apar with big brands.Do share your thoughts on the same.To read more such articles, visit http://blog.commlabindia.com/ No.30, II Floor, Sarvasukhi Colony, West Marredpally, Secunderabad – 500 026 INDIA Telephone: 0091–40–27803080 & Fax: 0091–40–27716308 URL: http://www.commlabindia.com Email: info@commlabindia.com