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Key Elements for An Effective Product Demonstration!

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A technical glitch, a boring demonstration or any peril can occur during a product demo. The predicament is understandable as many a time, during a product demonstration, things can go haywire.

A technical glitch, a boring demonstration or any peril can occur during a product demo. The predicament is understandable as many a time, during a product demonstration, things can go haywire.

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Transcript

  • 1. 1
     
    What is a Technical Glitch?
  • 2. 2
    CommLab India
     A technical glitch, a boring demonstration or any peril can occur during a product demo.
  • 3. 3
    CommLab India
    The predicament is understandable as many a time, during a product demonstration, things can go haywire.
  • 4. 4
    CommLab India
    For smooth sailing demonstrations, follow these simple rules:
  • 5. 5
    CommLab India
    If it’s going to cramp each feature of the product in a 30-45 minute long demo, then the client will surely feel that product is highly complicated.
  • 6. 6
    CommLab India
    Instead highlight the product’s features which are of immense value to the customer.
    The customer can read the remaining features from the manual.
  • 7. 7
    CommLab India
    Know what the customer is
    looking for in your product.
  • 8. 8
    CommLab India
    Demonstrate its important features to the customer.
  • 9. 9
    CommLab India
    Customize your demo to allow the client to see how your product functions.
  • 10. 10
    CommLab India
    A demonstration of a feature can take either 30 seconds or 3 minutes.
  • 11. 11
    CommLab India
    Fill the intervening time with an appropriate sales pitch.
  • 12. 12
    CommLab India
    While demonstrating the product, explain the product’s features and ensure that the sales pitch is in sync with the features that can be explain.
  • 13. 13
    CommLab India
    It’s best for any individual to do a rehearsal demo a few times with his colleague.
  • 14. 14
    CommLab India
    It is possible that equipment available at the client’s end might be incompatible with the product.
  • 15. 15
    CommLab India
    For most of the people nervous feeling and anxiety are normal.
  • 16. 16
    CommLab India
    There could be times when the presentation file is struck by virus, or the laptop has a technical glitch.
  • 17. 17
    CommLab India
    Have printouts of the demo handy as they will be able to show and tell about the product.
  • 18. 18
    CommLab India
    Some clients would like to try to conduct the demo themselves. Allow them to do the same.
  • 19. 19
    CommLab India
    Avoid speaking when the client is demonstrating the working of the product.
  • 20. 20
    CommLab India
    The last thing you want during a product demo is an annoying customer.
  • 21. 21
    CommLab India
    To read more such articles, please visit
    www.commlabindia.com