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Developing a Crisp Product Training Content for Sales Force

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Product documentation is voluminous, detailed and technical. Download this presentation to explore and learn more about developing a crisp product training content for sales force. Download here: …

Product documentation is voluminous, detailed and technical. Download this presentation to explore and learn more about developing a crisp product training content for sales force. Download here: http://bit.ly/19q0Wz6

Published in Technology , Business
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  • 1. Developing a Crisp Product Training Content for Sales Force
  • 2. COMMLAB INDIA Product documentation is voluminous, detailed and technical. Do sales people have to know all about it during training?
  • 3. COMMLAB INDIA Sales people do not need to know all the minute details of a product. Content needs to be filtered to suit the sales force.
  • 4. COMMLAB INDIA Product Training needs to help sales people sell. Training content needs to support this objective.
  • 5. COMMLAB INDIA How to identify relevant content for Product Training? separate irrelevant data from useful information?
  • 6. COMMLAB INDIA Content Analysis is the key for developing a crisp Product Training course.
  • 7. COMMLAB INDIA How is Content Analysis done? • Creation of content inventory • Evaluation of the content • Segregation of the content Content Analysis
  • 8. COMMLAB INDIA • Creation of content inventory Content Analysis • User Manuals • Product Manuals • Info from Product Team Textual
  • 9. COMMLAB INDIA • Creation of content inventory Content Analysis • Tables, cha rts, pie diagrams • Videos • Animations Visual
  • 10. COMMLAB INDIA • Creation of content inventory  Collation of content essential for sales people − Models − Versions − Position in product line − Features − Advantages − Benefits Content Analysis
  • 11. COMMLAB INDIA • Evaluation of the content  Usefulness and relevance  Clarity and accuracy  Completeness and usability Content Analysis Source: Toward content quality, Colleen Jones
  • 12. COMMLAB INDIA • Segregation of the content  Usefulness and relevance Content Analysis
  • 13. COMMLAB INDIA Content Analysis • Segregation of the content  Clarity and accuracy
  • 14. COMMLAB INDIA Content Analysis • Segregation of the content  Completeness and usability.
  • 15. COMMLAB INDIA Content Analysis • Evaluation of the content
  • 16. COMMLAB INDIA Content Analysis • Segregate the content  Need to know  Nice to know
  • 17. COMMLAB INDIA Content Analysis • Segregate the content  Need to know
  • 18. COMMLAB INDIA Content Analysis • Segregate the content  Nice to know
  • 19. COMMLAB INDIA Content Analysis • Segregate the content  Focus on the essentials first  Provide resources for supplementary information
  • 20. COMMLAB INDIA Conclusion • Product Training is NOT about sharing product information. • Product Training NEEDS to equip sales people with essential information required in a sales situation.
  • 21. COMMLAB INDIA To read articles on similar topics, please visit blog.commlabindia.com THANK YOU