What We’re Covering…
• Facebook Setup & Use

• Using Twitter & Hash Tags
• Optimizing Your LinkedIN Pages
• Intro To Googl...
•
•
•
•
•
•

Personal Profile Setup
Connect Company Page
Add ‘About Us’ Info
Get ‘Likes’
Promote Ads
Sharing On Facebook
Personal Facebook Account

Prove Your Real. Create a Persona.
Finding Your Page
Company Page Access
Top Of Admin Panel  Edit Page  Manage Admin Roles

In Order To Be An Admin The User Must ‘Like’ The ...
About Us Section
Top Of Admin Panel

Edit Page

Update Page Info

Key Sections To Add:
• Mission
• Location
• Contact Emai...
Get More ‘Likes’

Write Something Engaging When Sharing Your Page, Along With A Call To Action!
Facebook Ads

Ads as Cheap as $5/Day for 22 Likes
Sharing Is Caring…
And Helps You Rank On
Google!

Create Helpful & Valuable Content People WANT to SHARE
•
•
•
•

@CommCapMark

Follow Prospects & Industry Leaders
Get More Followers
Using #HashTags
Engaging With Tweeters
Who To Follow?

Search Users Based On:
• Industry
• Product Type
• Job Title/Position
• Location
• Business

@CommCapMark
Followers
Frequently Check Who’s
Following You- Follow Them
Back If They Are Good
Business Prospects

Beware Of Users Like...
#HashTags
• Add # Before a Topic You
Want To Stick Your Tweet
too
• NO Spaces
• Hashtags Tie Like Minded
Users Together an...
Engaging Tweeters
Reply: Comment or Ask a
Question on the post.

Favorite: Saying you ‘Liked’
the post.

Retweet: Re-Shari...
Success User
Have Had From
Twitter:
In 1st Month With Our SMM Package:
Attendee’s Blog was featured in a business section ...
If You Haven’t Yet,
Connect With Me So I
Can Make You A Page
Admin:
• Brittney Holcomb
• Updating Profile &
Company Page
•...
Updating Personal Profile
What To Include:
• **HeadshotProfessional Or Not
• Industry
• Current Position/Title
• Backgroun...
Update Company Page
Promoting Company Page
• Paid Ads
• Sharing With Your
Connections

Step 1: Highlight & Copy
Company Page URL
Step 2: Click Profile Button At Top Of Page

Step 3: Paste The URL in
Status Box & Add Engaging
Title.

Final Step: Click ...
Finding Connections
Industry, Position,
or Topic Specific
Search Terms.

Find Connections
Area or Industry
Specific.

Find...
Engaging In Groups
• Do NOT Advertise

• Post Valuable
Updates/Blog Post
• Comment on Other
Posts
• Ask Questions
Google+

Why Is Google Plus Important?
Authorship &
Author Rank

Becoming An Authority In Your Niche:
http://www.commercialcapitalmarketing.com/becoming-an-autho...
Google+
Communities

Best Finance & Business Communities To Join:
http://www.commercialcapitalmarketing.com/5-finance-busi...
Post Blog Posts, Share News, Ask Questions

*cough
cough*
*hint hint*

Comment On Other Posts

Pay Attention To Rules
• Manage & Setup Social Media Accounts:
Including Google+

• Original Content Development For Blog
• Distribution of Conte...
Your Feedback Is Important!
Please Email Me With Answers To Any Of The Following:
• Was This Webinar Helpful?
• What Area ...
Commercial Capital Marketing Group
@commcapmark

Commercial Capital Marketing Group

Commercial Capital Marketing Group
Social Media Marketing 101 Webinar
Social Media Marketing 101 Webinar
Social Media Marketing 101 Webinar
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Social Media Marketing 101 Webinar

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Social Media Marketing 101 Webinar

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Social Media Marketing 101 Webinar

  1. 1. What We’re Covering… • Facebook Setup & Use • Using Twitter & Hash Tags • Optimizing Your LinkedIN Pages • Intro To Google Plus These Slides Will Be Available On SlideShare.net
  2. 2. • • • • • • Personal Profile Setup Connect Company Page Add ‘About Us’ Info Get ‘Likes’ Promote Ads Sharing On Facebook
  3. 3. Personal Facebook Account Prove Your Real. Create a Persona.
  4. 4. Finding Your Page
  5. 5. Company Page Access Top Of Admin Panel  Edit Page  Manage Admin Roles In Order To Be An Admin The User Must ‘Like’ The Page
  6. 6. About Us Section Top Of Admin Panel Edit Page Update Page Info Key Sections To Add: • Mission • Location • Contact Email & Phone # • Anything That Makes You Stand Out
  7. 7. Get More ‘Likes’ Write Something Engaging When Sharing Your Page, Along With A Call To Action!
  8. 8. Facebook Ads Ads as Cheap as $5/Day for 22 Likes
  9. 9. Sharing Is Caring… And Helps You Rank On Google! Create Helpful & Valuable Content People WANT to SHARE
  10. 10. • • • • @CommCapMark Follow Prospects & Industry Leaders Get More Followers Using #HashTags Engaging With Tweeters
  11. 11. Who To Follow? Search Users Based On: • Industry • Product Type • Job Title/Position • Location • Business @CommCapMark
  12. 12. Followers Frequently Check Who’s Following You- Follow Them Back If They Are Good Business Prospects Beware Of Users Like This @CommCapMark
  13. 13. #HashTags • Add # Before a Topic You Want To Stick Your Tweet too • NO Spaces • Hashtags Tie Like Minded Users Together and Create Connections, A.K.A. Business Opportunities • Hashtags Categorize Posts & Send Users Back To Your Website @CommCapMark
  14. 14. Engaging Tweeters Reply: Comment or Ask a Question on the post. Favorite: Saying you ‘Liked’ the post. Retweet: Re-Sharing the post on your profile. @CommCapMark
  15. 15. Success User Have Had From Twitter: In 1st Month With Our SMM Package: Attendee’s Blog was featured in a business section of an online newsletter with 850 subscribers, found via Twitter. In the 2nd Month with our SMM Package: Another Attendee had an 80% increase in their following and increased outreach to over 2,000, 4 referrals back to site & 3 mentions in business newsletters.
  16. 16. If You Haven’t Yet, Connect With Me So I Can Make You A Page Admin: • Brittney Holcomb • Updating Profile & Company Page • Promoting Company Page • Finding Connections • Joining Groups & Engaging
  17. 17. Updating Personal Profile What To Include: • **HeadshotProfessional Or Not • Industry • Current Position/Title • Background/Experience • Skills • Awards
  18. 18. Update Company Page
  19. 19. Promoting Company Page • Paid Ads • Sharing With Your Connections Step 1: Highlight & Copy Company Page URL
  20. 20. Step 2: Click Profile Button At Top Of Page Step 3: Paste The URL in Status Box & Add Engaging Title. Final Step: Click Share Button To Post Update To Your Page
  21. 21. Finding Connections Industry, Position, or Topic Specific Search Terms. Find Connections Area or Industry Specific. Find Groups Centered Around That Topic.
  22. 22. Engaging In Groups • Do NOT Advertise • Post Valuable Updates/Blog Post • Comment on Other Posts • Ask Questions
  23. 23. Google+ Why Is Google Plus Important?
  24. 24. Authorship & Author Rank Becoming An Authority In Your Niche: http://www.commercialcapitalmarketing.com/becoming-an-authority-in-your-niche/
  25. 25. Google+ Communities Best Finance & Business Communities To Join: http://www.commercialcapitalmarketing.com/5-finance-business-googlecommunities-need-join/
  26. 26. Post Blog Posts, Share News, Ask Questions *cough cough* *hint hint* Comment On Other Posts Pay Attention To Rules
  27. 27. • Manage & Setup Social Media Accounts: Including Google+ • Original Content Development For Blog • Distribution of Content To Social Outlets • Engagement in Communities • Increase Follower Base & Outreach • Weekly/Monthly Analytics on Social Accounts • Designated Account Manager • Monthly Calls & Review of Campaign Status Email: marketing@commercialcapitalmarketing.com Email: brittney@commercialcapitalmarketing.com
  28. 28. Your Feedback Is Important! Please Email Me With Answers To Any Of The Following: • Was This Webinar Helpful? • What Area Was Covered The Best? • What Area Needed More Coverage? • Any Questions I Left Unanswered? • Your Gauge On Social Media From NoviceExpert • Would You Consider Letting The CCMG Team Handle Your Social Media Marketing? brittney@commercialcapitalmarketing.com Thank You!!!
  29. 29. Commercial Capital Marketing Group @commcapmark Commercial Capital Marketing Group Commercial Capital Marketing Group
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