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Social Media Marketing 101 Webinar
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Social Media Marketing 101 Webinar


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Social Media Marketing 101 Webinar

Social Media Marketing 101 Webinar

Published in: Social Media, Technology, Business
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  • 1. What We’re Covering… • Facebook Setup & Use • Using Twitter & Hash Tags • Optimizing Your LinkedIN Pages • Intro To Google Plus These Slides Will Be Available On
  • 2. • • • • • • Personal Profile Setup Connect Company Page Add ‘About Us’ Info Get ‘Likes’ Promote Ads Sharing On Facebook
  • 3. Personal Facebook Account Prove Your Real. Create a Persona.
  • 4. Finding Your Page
  • 5. Company Page Access Top Of Admin Panel  Edit Page  Manage Admin Roles In Order To Be An Admin The User Must ‘Like’ The Page
  • 6. About Us Section Top Of Admin Panel Edit Page Update Page Info Key Sections To Add: • Mission • Location • Contact Email & Phone # • Anything That Makes You Stand Out
  • 7. Get More ‘Likes’ Write Something Engaging When Sharing Your Page, Along With A Call To Action!
  • 8. Facebook Ads Ads as Cheap as $5/Day for 22 Likes
  • 9. Sharing Is Caring… And Helps You Rank On Google! Create Helpful & Valuable Content People WANT to SHARE
  • 10. • • • • @CommCapMark Follow Prospects & Industry Leaders Get More Followers Using #HashTags Engaging With Tweeters
  • 11. Who To Follow? Search Users Based On: • Industry • Product Type • Job Title/Position • Location • Business @CommCapMark
  • 12. Followers Frequently Check Who’s Following You- Follow Them Back If They Are Good Business Prospects Beware Of Users Like This @CommCapMark
  • 13. #HashTags • Add # Before a Topic You Want To Stick Your Tweet too • NO Spaces • Hashtags Tie Like Minded Users Together and Create Connections, A.K.A. Business Opportunities • Hashtags Categorize Posts & Send Users Back To Your Website @CommCapMark
  • 14. Engaging Tweeters Reply: Comment or Ask a Question on the post. Favorite: Saying you ‘Liked’ the post. Retweet: Re-Sharing the post on your profile. @CommCapMark
  • 15. Success User Have Had From Twitter: In 1st Month With Our SMM Package: Attendee’s Blog was featured in a business section of an online newsletter with 850 subscribers, found via Twitter. In the 2nd Month with our SMM Package: Another Attendee had an 80% increase in their following and increased outreach to over 2,000, 4 referrals back to site & 3 mentions in business newsletters.
  • 16. If You Haven’t Yet, Connect With Me So I Can Make You A Page Admin: • Brittney Holcomb • Updating Profile & Company Page • Promoting Company Page • Finding Connections • Joining Groups & Engaging
  • 17. Updating Personal Profile What To Include: • **HeadshotProfessional Or Not • Industry • Current Position/Title • Background/Experience • Skills • Awards
  • 18. Update Company Page
  • 19. Promoting Company Page • Paid Ads • Sharing With Your Connections Step 1: Highlight & Copy Company Page URL
  • 20. Step 2: Click Profile Button At Top Of Page Step 3: Paste The URL in Status Box & Add Engaging Title. Final Step: Click Share Button To Post Update To Your Page
  • 21. Finding Connections Industry, Position, or Topic Specific Search Terms. Find Connections Area or Industry Specific. Find Groups Centered Around That Topic.
  • 22. Engaging In Groups • Do NOT Advertise • Post Valuable Updates/Blog Post • Comment on Other Posts • Ask Questions
  • 23. Google+ Why Is Google Plus Important?
  • 24. Authorship & Author Rank Becoming An Authority In Your Niche:
  • 25. Google+ Communities Best Finance & Business Communities To Join:
  • 26. Post Blog Posts, Share News, Ask Questions *cough cough* *hint hint* Comment On Other Posts Pay Attention To Rules
  • 27. • Manage & Setup Social Media Accounts: Including Google+ • Original Content Development For Blog • Distribution of Content To Social Outlets • Engagement in Communities • Increase Follower Base & Outreach • Weekly/Monthly Analytics on Social Accounts • Designated Account Manager • Monthly Calls & Review of Campaign Status Email: Email:
  • 28. Your Feedback Is Important! Please Email Me With Answers To Any Of The Following: • Was This Webinar Helpful? • What Area Was Covered The Best? • What Area Needed More Coverage? • Any Questions I Left Unanswered? • Your Gauge On Social Media From NoviceExpert • Would You Consider Letting The CCMG Team Handle Your Social Media Marketing? Thank You!!!
  • 29. Commercial Capital Marketing Group @commcapmark Commercial Capital Marketing Group Commercial Capital Marketing Group