Setting Up & Understanding Google Analytics

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Setting Up & Understanding Google Analytics For CCTG Grads

Setting Up & Understanding Google Analytics For CCTG Grads

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  • 1. Understanding Google Analytics A Beginner’s Reference to Google Analytics Setup, Reading, Analyzing, and Website Goal Conversions.
  • 2. What Exactly Is Google Analytics?  Free Interface From Google For Tracking Website Traffic
  • 3. Why Do We Use Analytics? Track Traffic Patterns Integrate Other Google Programs: Adsense Adwords Its Free!
  • 4. What Exactly Can We Track?  Site Visits  Page Views  Bounce Rate  Average Time Spent on Your Website  Pages Per Visit  % of New Visits vs. Returning Visitors  Where Traffic is Coming From:     Direct Referral Organic Paid
  • 5. Exploring The Interface Logging In Exploring The Dashboard Features Exporting Reports Setting Up Goal Tracking
  • 6. Logging In  For Analytics Access- Send me Your Google Email Address (GMail) and Site URL
  • 7. Logging In
  • 8. Exploring The Interface Logging In ✓ Exploring The Dashboard Features Exporting Reports Setting Up Goal Tracking
  • 9. Real Time Visitors
  • 10. Audience Overview
  • 11. Audience Overview
  • 12. Exporting Data
  • 13. Audience
  • 14. Acquisition
  • 15. Behavior
  • 16. Behavior Flow
  • 17. Behavior Overview
  • 18. Exploring The Interface Logging In ✓ Exploring The Dashboard Features ✓ Exporting Reports ✓ Setting Up Goal Tracking
  • 19. Conversions
  • 20. Setting Up Goal Tracking  Step 1: Navigate To The Admin Panel  Step 2: Click ‘Goals’
  • 21. Setting Up Goal Tracking  Step 3: Click ‘Create A Goal’  Step 4:
  • 22. Setting Up Goal Tracking  Step 5:
  • 23. Exploring The Interface Logging In ✓ Exploring The Dashboard Features ✓ Exporting Reports ✓ Setting Up Goal Tracking ✓
  • 24. Google’s Algorithm Animal Farm
  • 25. Brief Introduction To Google Webmaster Tools
  • 26. Google Webmaster Tools Search Queries
  • 27. Google Webmaster Tools Search Queries
  • 28. Google Webmaster Tools
  • 29. Find This Webinar Recorded At:  http://www.commercialcapitalmarketing.com/webinar-resources Any Questions?  brittney@commercialcapitalmarketing.com or  brittney@financemarketing.com