Setting Up & Understanding Google Analytics
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Setting Up & Understanding Google Analytics

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Setting Up & Understanding Google Analytics For CCTG Grads

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Setting Up & Understanding Google Analytics Setting Up & Understanding Google Analytics Presentation Transcript

  • Understanding Google Analytics A Beginner’s Reference to Google Analytics Setup, Reading, Analyzing, and Website Goal Conversions.
  • What Exactly Is Google Analytics?  Free Interface From Google For Tracking Website Traffic
  • Why Do We Use Analytics? Track Traffic Patterns Integrate Other Google Programs: Adsense Adwords Its Free!
  • What Exactly Can We Track?  Site Visits  Page Views  Bounce Rate  Average Time Spent on Your Website  Pages Per Visit  % of New Visits vs. Returning Visitors  Where Traffic is Coming From:     Direct Referral Organic Paid
  • Exploring The Interface Logging In Exploring The Dashboard Features Exporting Reports Setting Up Goal Tracking
  • Logging In  For Analytics Access- Send me Your Google Email Address (GMail) and Site URL
  • Logging In
  • Exploring The Interface Logging In ✓ Exploring The Dashboard Features Exporting Reports Setting Up Goal Tracking
  • Real Time Visitors
  • Audience Overview
  • Audience Overview
  • Exporting Data
  • Audience
  • Acquisition
  • Behavior
  • Behavior Flow
  • Behavior Overview
  • Exploring The Interface Logging In ✓ Exploring The Dashboard Features ✓ Exporting Reports ✓ Setting Up Goal Tracking
  • Conversions
  • Setting Up Goal Tracking  Step 1: Navigate To The Admin Panel  Step 2: Click ‘Goals’
  • Setting Up Goal Tracking  Step 3: Click ‘Create A Goal’  Step 4:
  • Setting Up Goal Tracking  Step 5:
  • Exploring The Interface Logging In ✓ Exploring The Dashboard Features ✓ Exporting Reports ✓ Setting Up Goal Tracking ✓
  • Google’s Algorithm Animal Farm
  • Brief Introduction To Google Webmaster Tools
  • Google Webmaster Tools Search Queries
  • Google Webmaster Tools Search Queries
  • Google Webmaster Tools
  • Find This Webinar Recorded At:  http://www.commercialcapitalmarketing.com/webinar-resources Any Questions?  brittney@commercialcapitalmarketing.com or  brittney@financemarketing.com