Understanding
Google Analytics
A Beginner’s Reference to Google Analytics Setup,
Reading, Analyzing, and Website Goal Conv...
What Exactly Is Google Analytics?
 Free Interface From Google For Tracking Website Traffic
Why Do We Use Analytics?

Track Traffic Patterns
Integrate Other Google
Programs:
Adsense
Adwords

Its Free!
What Exactly Can We Track?
 Site Visits
 Page Views
 Bounce Rate
 Average Time Spent on Your Website
 Pages Per Visit...
Exploring The Interface
Logging In

Exploring The Dashboard Features
Exporting Reports
Setting Up Goal Tracking
Logging In
 For Analytics Access- Send me Your Google Email Address
(GMail) and Site URL
Logging In
Exploring The Interface
Logging In

✓

Exploring The Dashboard Features
Exporting Reports
Setting Up Goal Tracking
Real Time Visitors
Audience Overview
Audience Overview
Exporting Data
Audience
Acquisition
Behavior
Behavior Flow
Behavior Overview
Exploring The Interface
Logging In

✓

Exploring The Dashboard Features ✓
Exporting Reports ✓
Setting Up Goal Tracking
Conversions
Setting Up Goal Tracking
 Step 1: Navigate To The Admin Panel

 Step 2: Click ‘Goals’
Setting Up Goal Tracking
 Step 3: Click ‘Create A Goal’

 Step 4:
Setting Up Goal Tracking
 Step 5:
Exploring The Interface
Logging In

✓

Exploring The Dashboard Features ✓
Exporting Reports ✓
Setting Up Goal Tracking...
Google’s Algorithm Animal Farm
Brief Introduction To Google
Webmaster Tools
Google Webmaster Tools
Search Queries
Google Webmaster Tools
Search Queries
Google Webmaster Tools
Find This Webinar Recorded At:
 http://www.commercialcapitalmarketing.com/webinar-resources

Any Questions?
 brittney@co...
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Setting Up & Understanding Google Analytics

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Setting Up & Understanding Google Analytics For CCTG Grads

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Setting Up & Understanding Google Analytics

  1. 1. Understanding Google Analytics A Beginner’s Reference to Google Analytics Setup, Reading, Analyzing, and Website Goal Conversions.
  2. 2. What Exactly Is Google Analytics?  Free Interface From Google For Tracking Website Traffic
  3. 3. Why Do We Use Analytics? Track Traffic Patterns Integrate Other Google Programs: Adsense Adwords Its Free!
  4. 4. What Exactly Can We Track?  Site Visits  Page Views  Bounce Rate  Average Time Spent on Your Website  Pages Per Visit  % of New Visits vs. Returning Visitors  Where Traffic is Coming From:     Direct Referral Organic Paid
  5. 5. Exploring The Interface Logging In Exploring The Dashboard Features Exporting Reports Setting Up Goal Tracking
  6. 6. Logging In  For Analytics Access- Send me Your Google Email Address (GMail) and Site URL
  7. 7. Logging In
  8. 8. Exploring The Interface Logging In ✓ Exploring The Dashboard Features Exporting Reports Setting Up Goal Tracking
  9. 9. Real Time Visitors
  10. 10. Audience Overview
  11. 11. Audience Overview
  12. 12. Exporting Data
  13. 13. Audience
  14. 14. Acquisition
  15. 15. Behavior
  16. 16. Behavior Flow
  17. 17. Behavior Overview
  18. 18. Exploring The Interface Logging In ✓ Exploring The Dashboard Features ✓ Exporting Reports ✓ Setting Up Goal Tracking
  19. 19. Conversions
  20. 20. Setting Up Goal Tracking  Step 1: Navigate To The Admin Panel  Step 2: Click ‘Goals’
  21. 21. Setting Up Goal Tracking  Step 3: Click ‘Create A Goal’  Step 4:
  22. 22. Setting Up Goal Tracking  Step 5:
  23. 23. Exploring The Interface Logging In ✓ Exploring The Dashboard Features ✓ Exporting Reports ✓ Setting Up Goal Tracking ✓
  24. 24. Google’s Algorithm Animal Farm
  25. 25. Brief Introduction To Google Webmaster Tools
  26. 26. Google Webmaster Tools Search Queries
  27. 27. Google Webmaster Tools Search Queries
  28. 28. Google Webmaster Tools
  29. 29. Find This Webinar Recorded At:  http://www.commercialcapitalmarketing.com/webinar-resources Any Questions?  brittney@commercialcapitalmarketing.com or  brittney@financemarketing.com

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