New Zealand’s Biggest Quiz <ul><li>New Zealand’s Biggest Quiz is the largest gathering of trivia buffs ever seen in one pl...
Event Concept <ul><li>New Zealand’s Biggest Quiz  is the brainchild of Greg Stewart </li></ul><ul><li>Greg (aka Mr G) is N...
About the Event <ul><li>New Zealand’s Big Quiz combines all the traditional elements of a typical pub, club or corporate q...
Guinness World Record <ul><li>New Zealand’s Biggest Quiz  will be scrutinised for a Guinness World Record attempt, for the...
The Organisers <ul><li>The event is being run by Greg Stewart’s company The Inspiration Factory Ltd, in association with L...
2008’s BIG QUIZ
2008’s Big Quiz <ul><li>Overview </li></ul><ul><li>ASB Challenge </li></ul><ul><li>Photos </li></ul><ul><li>Survey Results...
2008’s Big Quiz <ul><li>On May 24th 2008 Greg Stewart ran the first ever  New Zealand’s Biggest Quiz Night </li></ul><ul><...
ASB Challenge <ul><li>ASB  were the major sponsors in 2008 and the event was branded the ASB Challenge </li></ul><ul><li>T...
Survey Results <ul><li>We surveyed attendees after the event. Here are some of the key findings: </li></ul><ul><ul><li>70%...
Survey Results <ul><li>When asked to rate the overall event: </li></ul><ul><ul><li>87.5% rated the event between average a...
Survey Results <ul><li>An important consideration was the ticket price and also the perceived value: </li></ul><ul><ul><li...
Raising Funds for Charity <ul><li>The Tyler Foundation and the Rotary Club of Auckland were the major beneficiary’s of thi...
WHATS’S DIFFERENT IN 2011
What’s Different in 2011?
What’s Different in 2011? <ul><li>Participants </li></ul><ul><li>Aligning ourselves with quiz company Livewire Entertainme...
What’s Different in 2011? <ul><li>Logistics </li></ul><ul><li>One of the biggest issues we faced in 2008 was logistics. Th...
What’s Different in 2011? <ul><li>Quiz Questions </li></ul><ul><li>In 2008 we engaged another quiz company to prepare the ...
What’s Different in 2011? <ul><li>Ticket Prices </li></ul><ul><li>In 2008 the individual ticket price was set at $30 per p...
What’s Different in 2011? <ul><li>VIP Seating </li></ul><ul><li>In 2008 we provided 20 tables to VIP’s, who paid a higher ...
What’s Different in 2011? <ul><li>Ticketing </li></ul><ul><li>In 2008  all tickets were handled by an independent events c...
What’s Different in 2011? <ul><li>Sponsors </li></ul><ul><li>In 2008 the major sponsor was ASB, who purchased the naming r...
What’s Different in 2011? <ul><li>2008 Sponsors </li></ul>
What’s Different in 2011? <ul><li>Beneficiary Auction </li></ul><ul><li>In 2008 a total of $30,000 was raised for the majo...
What’s Different in 2011? <ul><li>Prizes </li></ul><ul><li>In 2008 the winning team was awarded a $4,000 cash prize, $1,00...
What’s Different in 2011? <ul><li>Venue </li></ul><ul><li>In 2008 the event was held at the ASB Showgrounds in Greenlane <...
What’s Different in 2011? <ul><li>Food & Drink </li></ul><ul><li>In 2008 the event was held at the ASB Showgrounds in 2008...
What’s Different in 2011? <ul><li>Quiz Master </li></ul><ul><li>Whilst Jacqui Clarke was a recognizable name, she struggle...
What’s Different in 2011? <ul><li>Marketing </li></ul><ul><li>The 2008 primarily involved a campaign to drive ticket sales...
What’s Different in 2011? <ul><li>Back of Room Sales </li></ul><ul><li>In 2011 The Inspiration Factory will have exclusive...
WHERE VARIETY CAN HELP
Where Variety Can Help <ul><li>In 2011 it is imperative that all costs in the key event logistical areas are reduced.  </l...
Venue <ul><li>Venue hire in 2008 was $15,000 (ASB Showgrounds) </li></ul><ul><li>In 2011 we are looking for Variety’s assi...
Lighting & Sound <ul><li>Lighting & sound expenses were in the vicinity of $11,000 </li></ul><ul><li>This was primarily fo...
Staging <ul><li>Staging expenses included the cost of staging, drapes and rigging </li></ul><ul><li>The incurred expense w...
Seating <ul><li>The estimate for 200 1.8m round tables, table clothes and 2,000 chairs was $11,000 </li></ul><ul><li>We ar...
Sponsorship Sales <ul><li>Variety NZ would have several options available to them re the sale of sponsorship </li></ul><ul...
Sponsorship Sales <ul><li>Platinum Sponsorship  -  $10,000 </li></ul><ul><li>Gold Sponsorship  -  $5,000 </li></ul><ul><li...
WHAT’S IN IT FOR VARIETY
What’s In It For Variety <ul><li>This is an invitation for Variety NZ to be a part of  New Zealand’s Biggest Quiz 2011 </l...
Variety Revenue Generation <ul><li>There are a number of revenue generation options available to Variety (taken from the n...
Variety NZ – Option 1 <ul><li>Full Event Management </li></ul><ul><li>This is an invitation for Variety to dedicate an eve...
Variety NZ – Option 2 <ul><li>Associated Event Management </li></ul><ul><li>This is an invitation for Variety to assist wi...
Conditions <ul><li>Variety NZ’s donation will be taken from the net profit of the event, after all relevant expenses have ...
Mr G
Upcoming SlideShare
Loading in …5
×

New zealand’s biggest quiz proposal (revised)

1,590 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,590
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
32
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

New zealand’s biggest quiz proposal (revised)

  1. 2. New Zealand’s Biggest Quiz <ul><li>New Zealand’s Biggest Quiz is the largest gathering of trivia buffs ever seen in one place in New Zealand </li></ul><ul><li>This event will surpass the 1,100 people who attended the ASB Challenge in 2008 </li></ul><ul><li>With an anticipated audience of 2,000 people, this will be one of the most exciting events of its kind ever seen in New Zealand </li></ul>
  2. 3. Event Concept <ul><li>New Zealand’s Biggest Quiz is the brainchild of Greg Stewart </li></ul><ul><li>Greg (aka Mr G) is New Zealand’s most dynamic quizmaster </li></ul><ul><li>Quiz lovers, the general public and corporate teams will have the chance to vie for the title of … New Zealand Quiz Champions in a night that is all about fun and participation </li></ul>
  3. 4. About the Event <ul><li>New Zealand’s Big Quiz combines all the traditional elements of a typical pub, club or corporate quiz night, with the modern edge of a game-show </li></ul><ul><li>The event consists of 8 rounds of trivia in a multi-media PowerPoint format </li></ul><ul><li>There will be music rounds, videos, general trivia and loads of entertainment </li></ul>
  4. 5. Guinness World Record <ul><li>New Zealand’s Biggest Quiz will be scrutinised for a Guinness World Record attempt, for the World’s Largest Quiz </li></ul><ul><li>The largest quiz ever held at one location was attended by 1,566 participants as part of 'T.I.M.E Aqua Regia – The Science Quiz' organised by the T.I.M.E (Triumphant Institute of Management Education Pvt. Ltd) at Hari Hara Kalabhavan, Hyderabad, India on 3 December 2007 </li></ul>
  5. 6. The Organisers <ul><li>The event is being run by Greg Stewart’s company The Inspiration Factory Ltd, in association with Livewire Entertainment </li></ul><ul><li>Greg Stewart is the event’s principal coordinator and will be working closely with the event teams from </li></ul><ul><ul><li>Variety NZ </li></ul></ul><ul><ul><li>Livewire Entertainment </li></ul></ul><ul><ul><li>One Entertainment </li></ul></ul>
  6. 7. 2008’s BIG QUIZ
  7. 8. 2008’s Big Quiz <ul><li>Overview </li></ul><ul><li>ASB Challenge </li></ul><ul><li>Photos </li></ul><ul><li>Survey Results </li></ul><ul><li>Raising Funds for Charity </li></ul>
  8. 9. 2008’s Big Quiz <ul><li>On May 24th 2008 Greg Stewart ran the first ever New Zealand’s Biggest Quiz Night </li></ul><ul><li>This event attracted 1,100 participants, making it the largest quiz night ever seen in New Zealand </li></ul><ul><li>Many teams got dressed up for the occasion and the night was a huge success </li></ul><ul><li>138 tables – 1,100 people – charity auction – entertainment </li></ul>
  9. 10. ASB Challenge <ul><li>ASB were the major sponsors in 2008 and the event was branded the ASB Challenge </li></ul><ul><li>The event was held at the ASB Showgrounds in Greenlane </li></ul><ul><li>Entertainer Jacqui Clarke was the celebrity quiz master </li></ul>
  10. 11. Survey Results <ul><li>We surveyed attendees after the event. Here are some of the key findings: </li></ul><ul><ul><li>70% confirmed they would come to this event again in the future </li></ul></ul>
  11. 12. Survey Results <ul><li>When asked to rate the overall event: </li></ul><ul><ul><li>87.5% rated the event between average and excellent </li></ul></ul>
  12. 13. Survey Results <ul><li>An important consideration was the ticket price and also the perceived value: </li></ul><ul><ul><li>70% believed that the ticket price was indeed good value for money </li></ul></ul>
  13. 14. Raising Funds for Charity <ul><li>The Tyler Foundation and the Rotary Club of Auckland were the major beneficiary’s of this event </li></ul><ul><li>Throughout the evening there was both a live and silent charity auction </li></ul><ul><li>The live auction was run during the intermission and was conducted by Barfoot & Thompson </li></ul><ul><li>In total, $30,000 was raised for the beneficiary’s </li></ul>
  14. 15. WHATS’S DIFFERENT IN 2011
  15. 16. What’s Different in 2011?
  16. 17. What’s Different in 2011? <ul><li>Participants </li></ul><ul><li>Aligning ourselves with quiz company Livewire Entertainment will allow us to attract large numbers of people to the event, via direct marketing to the pub quiz network </li></ul><ul><li>We anticipate that we will successfully pre-sell 2,000 tickets well before the event date </li></ul><ul><li>This will allow us to concentrate our marketing on advertising the World Record, rather than trying to sell tickets </li></ul>
  17. 18. What’s Different in 2011? <ul><li>Logistics </li></ul><ul><li>One of the biggest issues we faced in 2008 was logistics. The marking of answer sheets and inputting of data were extremely challenging </li></ul><ul><li>In 2011 we will be much more prepared with Excel spreadsheets and systems to ensure we are more efficient </li></ul><ul><li>We will be using Livewire Entertainment’s pre-printed booklets, systems and expertise in quiz logistics in 2011 </li></ul>
  18. 19. What’s Different in 2011? <ul><li>Quiz Questions </li></ul><ul><li>In 2008 we engaged another quiz company to prepare the questions and layout for the evening </li></ul><ul><li>We were let down by the lack of interaction and the many errors with the answers throughout the night </li></ul><ul><li>In 2011 we have changed quiz company’s and the questions will be an exciting mix of Livewire Entertainment and MrG Quiz Nights, with eight rounds of interactive fun questions </li></ul><ul><li>There will be more spot prize questions </li></ul>
  19. 20. What’s Different in 2011? <ul><li>Ticket Prices </li></ul><ul><li>In 2008 the individual ticket price was set at $30 per person </li></ul><ul><li>Discounts were given for full table bookings at $210 per table </li></ul><ul><li>The ticket price will remain the same at $30 per person but the discounted table booking will be removed and the table price will simply be $30 x 8 = $240 (regardless of table size) </li></ul><ul><li>Ticket sales will focus predominantly on table sales with 225 tables available in the general admission area </li></ul>
  20. 21. What’s Different in 2011? <ul><li>VIP Seating </li></ul><ul><li>In 2008 we provided 20 tables to VIP’s, who paid a higher premium to sit at the front of the venue </li></ul><ul><li>A further 20 tables were made available for sponsors </li></ul><ul><li>In 2011 the total target audience is 2,000 people so the total allocation of people in the VIP area is 200 (25 tables) </li></ul><ul><li>Of these 25 tables, 5 tables will be allocated to sponsors </li></ul><ul><li>The remaining 20 VIP tables will be sold at $500 each table </li></ul>
  21. 22. What’s Different in 2011? <ul><li>Ticketing </li></ul><ul><li>In 2008 all tickets were handled by an independent events company, who were managing several aspects of the event </li></ul><ul><li>In 2011 ticketing will be more streamlined and handled by the event coordinator. This will include online registration, ticket bookings, payment processing, sending out tickets and seating arrangements </li></ul><ul><li>However, there are still several other options available, including EventFinder and Ticketek </li></ul>
  22. 23. What’s Different in 2011? <ul><li>Sponsors </li></ul><ul><li>In 2008 the major sponsor was ASB, who purchased the naming rights to this stand alone event </li></ul><ul><li>Other sponsors included Barfoot & Thompson and GEON Print </li></ul><ul><li>A large number of companies donated products and services </li></ul><ul><li>In 2011 we need to secure our key sponsors well in advance of the event </li></ul><ul><li>2011 naming rights may be negotiated by Variety NZ </li></ul>
  23. 24. What’s Different in 2011? <ul><li>2008 Sponsors </li></ul>
  24. 25. What’s Different in 2011? <ul><li>Beneficiary Auction </li></ul><ul><li>In 2008 a total of $30,000 was raised for the major beneficiary’s through silent and live auctions. However, the auctions slowed the evening down as they took a very long time to conclude and they detracted from the quiz </li></ul><ul><li>If there is to be an auction in 2011 it can only be allocated a short period of time and have only a small number of items </li></ul><ul><li>Perhaps just the silent auction or a donation slip on each table or in the individual quiz packs might be a better option </li></ul>
  25. 26. What’s Different in 2011? <ul><li>Prizes </li></ul><ul><li>In 2008 the winning team was awarded a $4,000 cash prize, $1,000 for second, $500 for third and $500 for last place </li></ul><ul><li>It is agreed that replacing the cash incentive with a sponsor-based prize (travel etc) will remove the playing for greed and focus the event more on fun and participation </li></ul><ul><li>Also, by spreading the prizes amongst more teams, more people experience that winning feeling. Therefore in 2011 we will be giving away more spot prizes </li></ul>
  26. 27. What’s Different in 2011? <ul><li>Venue </li></ul><ul><li>In 2008 the event was held at the ASB Showgrounds in Greenlane </li></ul><ul><li>Whilst the venue provided ample space, the $15,000 venue hire cost significantly reduced profit and donation opportunities </li></ul><ul><li>A donated venue or an alternative such as a warehouse etc must be sought in 2011 </li></ul>
  27. 28. What’s Different in 2011? <ul><li>Food & Drink </li></ul><ul><li>In 2008 the event was held at the ASB Showgrounds in 2008 and the majority of feedback we received was that the food was too expensive and the choice was limited </li></ul><ul><li>In 2011 if we are able to run this event at an independent function hall or venue, we may be able to use our own caterers. </li></ul><ul><li>This will provide attendees with greater choice </li></ul>
  28. 29. What’s Different in 2011? <ul><li>Quiz Master </li></ul><ul><li>Whilst Jacqui Clarke was a recognizable name, she struggled as a quizmaster. The role of a quizmaster is different than most other entertainment roles and it is not something that most celebrities can simply walk into and deliver easily </li></ul><ul><li>In 2011 experienced quizmaster Greg Stewart (aka Mr G) will take over as quizmaster. Greg has years of experience as a quizmaster, corporate speaker and entertainer </li></ul>
  29. 30. What’s Different in 2011? <ul><li>Marketing </li></ul><ul><li>The 2008 primarily involved a campaign to drive ticket sales </li></ul><ul><li>Major expenses included outdoor billboards, flyers, NZ Herald inserts and other print advertising </li></ul><ul><li>ASB advertised the event on their ATM’s and ATM receipts </li></ul><ul><li>In 2011 the goal is to pre-sell tickets and then to utilise the allocated marketing budget to promote the event and the World Record attempt </li></ul><ul><li>A website will be created for this event www.biggestquiz.com (pending) </li></ul>
  30. 31. What’s Different in 2011? <ul><li>Back of Room Sales </li></ul><ul><li>In 2011 The Inspiration Factory will have exclusive rights to back of room sales </li></ul><ul><li>Commemorative T-shirts, mugs and other products and memorabilia will be available for attendees to purchase, along with quiz books, quiz games and other quiz products </li></ul>
  31. 32. WHERE VARIETY CAN HELP
  32. 33. Where Variety Can Help <ul><li>In 2011 it is imperative that all costs in the key event logistical areas are reduced. </li></ul><ul><li>We seek Variety’s assistance to minimise costs, or to help secure donations in the following areas: </li></ul><ul><li>Venue </li></ul><ul><li>Lighting & Sound </li></ul><ul><li>Staging </li></ul><ul><li>Seating </li></ul><ul><li>Sponsorship Sales </li></ul>
  33. 34. Venue <ul><li>Venue hire in 2008 was $15,000 (ASB Showgrounds) </li></ul><ul><li>In 2011 we are looking for Variety’s assistance to secure a major venue such as Sky City, ASB Showgrounds or similar to be donated </li></ul><ul><li>An alternative option could be a centrally located large warehouse or hangar </li></ul><ul><li>Decorating a large venue such as this would be a job for volunteers and a suitable theme could be agreed on early </li></ul>
  34. 35. Lighting & Sound <ul><li>Lighting & sound expenses were in the vicinity of $11,000 </li></ul><ul><li>This was primarily for projection screens, lighting, sound, speaker systems, and operators </li></ul><ul><li>In order to maximise the return to Variety NZ, we are looking to have these services donated </li></ul><ul><li>We would require the following: </li></ul><ul><ul><li>Projection system </li></ul></ul><ul><ul><li>Multiple screens </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Sound system and speakers </li></ul></ul><ul><ul><li>Sound and lighting operators </li></ul></ul>
  35. 36. Staging <ul><li>Staging expenses included the cost of staging, drapes and rigging </li></ul><ul><li>The incurred expense was $12,000 </li></ul><ul><li>We are looking to minimise this cost and will either be looking to have this donated, or to have it incorporated as part of a donated venue </li></ul><ul><li>We would require the following: </li></ul><ul><ul><li>Stage </li></ul></ul><ul><ul><li>Lectern </li></ul></ul><ul><ul><li>Drapes </li></ul></ul><ul><ul><li>Rigging </li></ul></ul>
  36. 37. Seating <ul><li>The estimate for 200 1.8m round tables, table clothes and 2,000 chairs was $11,000 </li></ul><ul><li>We are looking to have this donated, or to have it incorporated as part of a donated venue </li></ul><ul><li>An alternative option would be to outsource seating and chairs from community venues and other sources </li></ul><ul><li>We would require the following: </li></ul><ul><ul><li>250 tables </li></ul></ul><ul><ul><li>225 white tablecloths </li></ul></ul><ul><ul><li>25 red tablecloths </li></ul></ul><ul><ul><li>2000 plastic chairs </li></ul></ul>
  37. 38. Sponsorship Sales <ul><li>Variety NZ would have several options available to them re the sale of sponsorship </li></ul><ul><li>Sell sponsorships direct and retain the income generated, whilst having event expenses taken from ticket sales </li></ul><ul><li>Assist with the sale of sponsorships but only generate funds through ticket sales and auctions </li></ul><ul><li>See the next section for full details </li></ul>
  38. 39. Sponsorship Sales <ul><li>Platinum Sponsorship - $10,000 </li></ul><ul><li>Gold Sponsorship - $5,000 </li></ul><ul><li>Silver Sponsorship - $2,500 </li></ul><ul><li>Bronze Sponsorship - $1,000 </li></ul><ul><li>Print Sponsorship – donated printing </li></ul><ul><li>On-table Sponsorship - $100 per table (250 tables) </li></ul><ul><li>Prize Donations </li></ul>
  39. 40. WHAT’S IN IT FOR VARIETY
  40. 41. What’s In It For Variety <ul><li>This is an invitation for Variety NZ to be a part of New Zealand’s Biggest Quiz 2011 </li></ul><ul><li>There are several options available, including </li></ul><ul><ul><li>full event management, or </li></ul></ul><ul><ul><li>associated event planning </li></ul></ul><ul><li>There are also a number of options for revenue generation for Variety NZ </li></ul>
  41. 42. Variety Revenue Generation <ul><li>There are a number of revenue generation options available to Variety (taken from the net profit). These include: </li></ul><ul><ul><li>Ticket sales (225 @ $240 + 20 @ $500 = $64,000) </li></ul></ul><ul><ul><li>Sponsorship sales ($18,500) </li></ul></ul><ul><ul><li>Auctions </li></ul></ul><ul><ul><li>Raffles </li></ul></ul><ul><ul><li>Donation Envelopes </li></ul></ul>
  42. 43. Variety NZ – Option 1 <ul><li>Full Event Management </li></ul><ul><li>This is an invitation for Variety to dedicate an event’s team to run NZ’s Big Quiz in 2011 </li></ul><ul><li>Variety would have the opportunity to retain profits through the sale of tickets and sponsorships </li></ul><ul><li>The responsibility for the running of the entire event would lie with Variety, including the payment of expenses etc </li></ul>
  43. 44. Variety NZ – Option 2 <ul><li>Associated Event Management </li></ul><ul><li>This is an invitation for Variety to assist with the event management of New Zealand’s Biggest Quiz in 2011 </li></ul><ul><li>The responsibility for the running of the entire event would lie with The Inspiration Factory Ltd </li></ul><ul><li>Variety would profit-share based on an agreed amount and revenue generation sources prior to the event </li></ul>
  44. 45. Conditions <ul><li>Variety NZ’s donation will be taken from the net profit of the event, after all relevant expenses have been paid </li></ul><ul><li>All IP will be retained by the Inspiration Factory </li></ul><ul><li>Any and all Guinness World Records will be associated with Greg Stewart and Brendan Lockhead and their relevant companies </li></ul>
  45. 46. Mr G

×