Will Multi-Screen World Cup Viewing Bring Major Revenue-Earning Opportunities to Operators?
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Will Multi-Screen World Cup Viewing Bring Major Revenue-Earning Opportunities to Operators?

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As excitement over the 2014 FIFA World Cup in Brazil mounts in the month leading up to the event, broadcast television networks and channels throughout the world are gearing up for an avalanche of ...

As excitement over the 2014 FIFA World Cup in Brazil mounts in the month leading up to the event, broadcast television networks and channels throughout the world are gearing up for an avalanche of viewers from every corner of the globe.


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Will Multi-Screen World Cup Viewing Bring Major Revenue-Earning Opportunities to Operators? Presentation Transcript

  • 1. Will Multi-Screen World Cup Viewing Bring Major Revenue-Earning Opportunities to Operators?
  • 2. • As excitement over the 2014 FIFA World Cup in Brazil mounts in the month leading up to the event, broadcast television networks and channels throughout the world are gearing up for an avalanche of viewers from every corner of the globe.
  • 3. • During the 2010 World Cup in South Africa, U.S. viewers alone spent more than 26 million hours viewing content on the Internet, resulting in the largest online sporting event in the United States to date. • In a recent survey covering World Cup viewing habits, conducted by a leading U.S.-based multiscreen video advertising technology company to gauge the level of viewer interest in the upcoming games in Brazil - The survey indicates that there will be significant growth in multiscreen viewing
  • 4. • This research supports the vast opportunities available to operators and carriers for massive revenue generation. Operators can monetize premium content on different devices (e.g., TVs, smartphones, and tablets) while maintaining a consistent and exceptional viewing experience. In addition, users can stream viewed content between devices, multiplying the number of times an advertisement will be seen and giving operators huge leverage in their offerings.
  • 5. • Such a multilayered solution provides brands with a “first-to-market” opportunity, leveraging inherent social networking features.
  • 6. • Over the next two months, there is expected to be a 10% bump in UK advertising revenues as brands seek to capitalize on the build-up to the tournament. • According to the Guardian.com, the UK will see a number of campaigns for alcohol, car, and sports-related brands in June, which will help inflate a 10% year-on-year increase in TV advertising revenues during a month when advertising revenue typically decreases. This will help create a "blockbuster" second quarter of 2014 in terms of advertising revenues.
  • 7. • We already saw these great capabilities implemented during the Sochi Winter Games, where exciting interactive and groundbreaking personal and social networking features introduced new opportunities for operators. Viewers had the ability to watch the events that truly interested them as well as record other events broadcast from a different venue on a different screen, and exchange comments and opinions with friends in real- time via Facebook and Twitter apps. These capabilities can have an enormous impact on a pay-TV operator’s revenue.
  • 8. Discover new revenue opportunities and learn more about what Comigo can do for you! Check out our demo today!