Surviving in tomorrow’s world
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Surviving in tomorrow’s world

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User management and analytics tools enable operators and broadcasters to develop micro-targeted campaigns, supporting the social interactions and generating viral marketing promotions. You can offer ...

User management and analytics tools enable operators and broadcasters to develop micro-targeted campaigns, supporting the social interactions and generating viral marketing promotions. You can offer content-related applications, enabling on-screen purchasing and interaction between viewers.
For more information, visit: http://www.comigo.com/Solution/Operators

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Surviving in tomorrow’s world  Surviving in tomorrow’s world Presentation Transcript

  • TV Operators: Surviving in Tomorrow’s World
  • • The days when television operators made profits simply by purchasing a few movies and channels, and then disseminating them to customers, is over. In the past, consumers had almost no television service options, with normally only a single cable company or satellite service available in their area.
  • • Today this is no longer the case. Digital Terrestrial Television (DDT) has become quite popular, and as the internet (with an ever-growing bandwidth) has reached most areas around the world, it has become a valid platform for program distribution.
  • • What are the implications for television operators? First, a growth in competition, which then results in the driving down of the previously high and artificial service charge.
  • • Another way to try to allure customers is to create an engaging and effortless user interface. In television’s youth, this meant providing a handheld remote for channel changing. Later, this meant providing electronic program guides (EPG) and video on demand (VOD).
  • • Thus, the future of television lies with services, and services do not simply mean content. Why? Because programs are no longer viewed exclusively on the large screen located in one’s living room; instead, content is being viewed on cell phones and tablets, and in many cases, being viewed in an interactive manner.