How Consumer Viewing Habits Have Spurred the Evolution of Home Entertainment Technology

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Even though the television set is still the main altar of family time, a popular venue for spending time with friends or bonding over a sports team, the concept of television is going through a tumultuous revolution. For more information, visit: http://comigo.com/Blog/Post/7

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How Consumer Viewing Habits Have Spurred the Evolution of Home Entertainment Technology

  1. 1. How Consumer Viewing Habits Have Spurred the Evolution of Home Entertainment Technology
  2. 2. • Since the arrival of digital television in early 90's, consumers have increasingly demanded larger screen sizes, brighter displays and higher quality programming. Indeed, innovations in TV and video-related technology have skyrocketed in recent decades. The rise of new technologies in the entertainment industry has coincided with radical changes in consumer viewing habits and led to a convergence of mounting viewer appetites and copious amounts of choices to satisfy those appetites.
  3. 3. • Even though the television set is still the main altar of family time, a popular venue for spending time with friends or bonding over a sports team, the concept of television is going through a tumultuous revolution. • Instead of that big black box taking center stage in peoples’ lives, the viewing experience is becoming more individualized. Even though technology is changing and making the viewing experience more personal with the introduction of social TV and interactive TV, human emotions, needs and desires still circle around the same fundamental tenets: engagement and entertainment.
  4. 4. • In other words, the TV has now become a tailor-made device for the individual. No more “one-size-fits all” solutions. This, on the other hand, will lead to better and higher quality programming because suppliers are forced to cater to specific consumer needs. • Multiscreen viewing is already part of the experience. For instance, if your favorite character is wearing a piece of clothing you must have, you can simply use the second screen to purchase it. Or if you witness something idiosyncratic, you can simply employ the second screen to read user reviews to find out if your eyes served you correctly.
  5. 5. • What's next then? With home entertainment in the midst of the most exciting revolution in its history, the door is open to an increasingly exciting viewer experience with multiple opportunities and benefits for operators, broadcasters and media companies. • Learn more on the endless possibilities of Social and Interactive TV, where the viewer can enjoy a variety of content, and gain control over their personal viewing experience; select favorite channels, apps and content, interact with friends and get the most relevant content to their preferences.
  6. 6. Discover new revenue opportunities and learn more about what Comigo can do for you! Check out our demo today!

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