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HANSON DODGE CREATIVE<br />
The state of social media<br />For Small Businesses and Entrepreneurs<br />Sara Meaney<br />Partner, VP Social Media and P...
OverviewThe Social LandscapeTrendscase studiestips and Best Practices<br />4<br />© Hanson Dodge Creative, All rights rese...
Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />5<br />
Who uses social media?<br />79% of adult Americans use the Internet<br />47% of of all adults have at least one social med...
Businesses using social<br />© Hanson Dodge Creative, All rights reserved.<br />7<br />
Blogs drive website traffic<br />© Hanson Dodge Creative, All rights reserved.<br />8<br />
Facebook for small business<br />48% indicate that having a Facebook page has increased their business' sales. <br />73% s...
Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />10<br />
Landscape<br />Internet usage, demographics, mobile<br />© Hanson Dodge Creative, All rights reserved.<br />11<br />
Text messaging<br />© Hanson Dodge Creative, All rights reserved.<br />12<br />~5 billion <br />Texts sent per day in the ...
Which translates to…<br />© Hanson Dodge Creative, All rights reserved.<br />13<br />120 billion <br />emails sent per day...
Why do people use social media?<br />Survey of Facebook users:<br />Connection<br />Self-expression<br />Entertainment<br ...
Why do businesses use social media?<br />External recruitment<br />Brand awareness<br />Corporate communications<br />Mark...
In a nutshell…<br />© Hanson Dodge Creative, All rights reserved.<br />16<br />
It’s a game of influence<br />Google indexes pages constantly<br />Frequency of indexing correlates to overall importance<...
It’s a game of influence<br />© Hanson Dodge Creative, All rights reserved.<br />18<br />
trends<br />19<br />© Hanson Dodge Creative, All rights reserved.<br />Mobile growth<br />Location-based marketing<br />Ga...
Mobile growth outpacing all pcs<br />© Hanson Dodge Creative, All rights reserved.<br />20<br />
…even more quickly than predicted<br />© Hanson Dodge Creative, All rights reserved.<br />21<br />87.2%<br />Source: Inte...
Mobile email<br />© Hanson Dodge Creative, All rights reserved.<br />22<br />Source: Pew Research Center <br />Apr. 2011<b...
© Hanson Dodge Creative, All rights reserved.<br />23<br />
location-based marketing<br />© Hanson Dodge Creative, All rights reserved.<br />24<br />
Gamification<br />© Hanson Dodge Creative, All rights reserved.<br />25<br /><ul><li> Earn rewards
 Incentives for action
 Loyalty beyond the inbox</li></li></ul><li>© Hanson Dodge Creative, All rights reserved.<br />26<br />
© Hanson Dodge Creative, All rights reserved.<br />27<br />
© Hanson Dodge Creative, All rights reserved.<br />28<br />Shift in internet time<br />
The social inbox<br />A recent study evaluated 500 millionemails…<br />© Hanson Dodge Creative, All rights reserved.<br />...
The social inbox<br />But wait, there’s more…<br />© Hanson Dodge Creative, All rights reserved.<br />30<br />55% higher <...
The social inbox<br />The punchline…<br />© Hanson Dodge Creative, All rights reserved.<br />31<br />only 11.2%<br />Of th...
The social in-box<br />© Hanson Dodge Creative, All rights reserved.<br />32<br />
Get started – kick it up<br />33<br />© Hanson Dodge Creative, All rights reserved.<br />
11 Things to do immediately<br />© Hanson Dodge Creative, All rights reserved.<br />34<br /> Start blogging <br /> Bite of...
1. Start blogging<br />© Hanson Dodge Creative, All rights reserved.<br />35<br />795<br />736<br />n = 1,531 Hubspot cust...
2. Bite off only what you can chew<br />© Hanson Dodge Creative, All rights reserved.<br />36<br />
3. Research your customers/audience online<br />© Hanson Dodge Creative, All rights reserved.<br />37<br /><ul><li> Use ke...
 Where is the target audience hanging out online?
 What are they doing there?
 What are they looking for?
 How are they interacting?
 What are they saying? +/-</li></li></ul><li>4. Focus on supporting real business goals<br />© Hanson Dodge Creative, All ...
5. Close the loop across customer touchpoints<br />© Hanson Dodge Creative, All rights reserved.<br />39<br />
6. Plan ahead <br />© Hanson Dodge Creative, All rights reserved.<br />40<br />
7. Schedule time and follow through<br />© Hanson Dodge Creative, All rights reserved.<br />41<br />
8. listen<br />© Hanson Dodge Creative, All rights reserved.<br />42<br />
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The State of Social Media for Business

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What is the current landscape of social media and who is using it? These are some of the questions Sara Meaney addresses in her presentation “The State of Social Media for Business.“

Especially useful to entrepreneurs, small and medium sized businesses, Sara shares how social media impacts various age groups, often in unexpected ways, and explores ways you can use social media to meet tangible, measurable business goals.

This presentation provides an overview of the tools, platforms and new technologies that offer opportunities for businesses to add value and enable them to connect with their customers and their communities. It highlights trends in social media and the impact of blog content on SEO, plus 11 immediate takeaways you can implement today.

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Transcript of "The State of Social Media for Business"

  1. 1. HANSON DODGE CREATIVE<br />
  2. 2. The state of social media<br />For Small Businesses and Entrepreneurs<br />Sara Meaney<br />Partner, VP Social Media and Public Relations<br />
  3. 3.
  4. 4. OverviewThe Social LandscapeTrendscase studiestips and Best Practices<br />4<br />© Hanson Dodge Creative, All rights reserved.<br />
  5. 5. Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />5<br />
  6. 6. Who uses social media?<br />79% of adult Americans use the Internet<br />47% of of all adults have at least one social media account (doubled since 2008)<br />92% use Facebook<br />18% use LinkedIn<br />13% use Twitter<br />Pew Internet & American Life Project<br />© Hanson Dodge Creative, All rights reserved.<br />6<br />
  7. 7. Businesses using social<br />© Hanson Dodge Creative, All rights reserved.<br />7<br />
  8. 8. Blogs drive website traffic<br />© Hanson Dodge Creative, All rights reserved.<br />8<br />
  9. 9. Facebook for small business<br />48% indicate that having a Facebook page has increased their business' sales. <br />73% said that their use of Facebook would increase over next 6 months<br />Why not on Facebook<br />32.7% cited a lack of time <br />18% cited a lack of understanding as to how Facebook would benefit their business<br />© Hanson Dodge Creative, All rights reserved.<br />9<br />
  10. 10. Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />10<br />
  11. 11. Landscape<br />Internet usage, demographics, mobile<br />© Hanson Dodge Creative, All rights reserved.<br />11<br />
  12. 12. Text messaging<br />© Hanson Dodge Creative, All rights reserved.<br />12<br />~5 billion <br />Texts sent per day in the U.S.<br />
  13. 13. Which translates to…<br />© Hanson Dodge Creative, All rights reserved.<br />13<br />120 billion <br />emails sent per day in the U.S.<br />
  14. 14. Why do people use social media?<br />Survey of Facebook users:<br />Connection<br />Self-expression<br />Entertainment<br />Discovery<br />Control<br />© Hanson Dodge Creative, All rights reserved.<br />14<br />
  15. 15. Why do businesses use social media?<br />External recruitment<br />Brand awareness<br />Corporate communications<br />Marketing<br />Research & innovation<br />Customer service <br />© Hanson Dodge Creative, All rights reserved.<br />15<br />
  16. 16. In a nutshell…<br />© Hanson Dodge Creative, All rights reserved.<br />16<br />
  17. 17. It’s a game of influence<br />Google indexes pages constantly<br />Frequency of indexing correlates to overall importance<br />Importance determines page rank<br />Page rank is based on many things, including:<br />Frequency of content updates<br />Relevance of content to searcher<br />Importance of content to searcher<br />Number of outside links to page<br />© Hanson Dodge Creative, All rights reserved.<br />17<br />
  18. 18. It’s a game of influence<br />© Hanson Dodge Creative, All rights reserved.<br />18<br />
  19. 19. trends<br />19<br />© Hanson Dodge Creative, All rights reserved.<br />Mobile growth<br />Location-based marketing<br />Gamification<br />Social inbox<br />
  20. 20. Mobile growth outpacing all pcs<br />© Hanson Dodge Creative, All rights reserved.<br />20<br />
  21. 21. …even more quickly than predicted<br />© Hanson Dodge Creative, All rights reserved.<br />21<br />87.2%<br />Source: International Data Corp. <br />Feb. 2011<br />
  22. 22. Mobile email<br />© Hanson Dodge Creative, All rights reserved.<br />22<br />Source: Pew Research Center <br />Apr. 2011<br />
  23. 23. © Hanson Dodge Creative, All rights reserved.<br />23<br />
  24. 24. location-based marketing<br />© Hanson Dodge Creative, All rights reserved.<br />24<br />
  25. 25. Gamification<br />© Hanson Dodge Creative, All rights reserved.<br />25<br /><ul><li> Earn rewards
  26. 26. Incentives for action
  27. 27. Loyalty beyond the inbox</li></li></ul><li>© Hanson Dodge Creative, All rights reserved.<br />26<br />
  28. 28. © Hanson Dodge Creative, All rights reserved.<br />27<br />
  29. 29. © Hanson Dodge Creative, All rights reserved.<br />28<br />Shift in internet time<br />
  30. 30. The social inbox<br />A recent study evaluated 500 millionemails…<br />© Hanson Dodge Creative, All rights reserved.<br />29<br />30% higher <br />CTR with Facebook and Twitter sharing buttons <br />
  31. 31. The social inbox<br />But wait, there’s more…<br />© Hanson Dodge Creative, All rights reserved.<br />30<br />55% higher <br />CTR with at least 3 different sharing options<br />
  32. 32. The social inbox<br />The punchline…<br />© Hanson Dodge Creative, All rights reserved.<br />31<br />only 11.2%<br />Of those 500 million emails actually offer 3 or more sharing options. <br />
  33. 33. The social in-box<br />© Hanson Dodge Creative, All rights reserved.<br />32<br />
  34. 34. Get started – kick it up<br />33<br />© Hanson Dodge Creative, All rights reserved.<br />
  35. 35. 11 Things to do immediately<br />© Hanson Dodge Creative, All rights reserved.<br />34<br /> Start blogging <br /> Bite off only what you can chew <br /> Research your customers/audience online<br /> Focus on supporting real business goals<br /> Close the loop across customer touchpoints<br /> Plan ahead<br /> Schedule time for social media – and follow through<br /> Listen<br /> Respond<br /> Add value, not noise<br /> Take off your marketing hat and be human<br />
  36. 36. 1. Start blogging<br />© Hanson Dodge Creative, All rights reserved.<br />35<br />795<br />736<br />n = 1,531 Hubspot customers<br />Small to Midsize companies<br />
  37. 37. 2. Bite off only what you can chew<br />© Hanson Dodge Creative, All rights reserved.<br />36<br />
  38. 38. 3. Research your customers/audience online<br />© Hanson Dodge Creative, All rights reserved.<br />37<br /><ul><li> Use key words, industry forums to focus your efforts
  39. 39. Where is the target audience hanging out online?
  40. 40. What are they doing there?
  41. 41. What are they looking for?
  42. 42. How are they interacting?
  43. 43. What are they saying? +/-</li></li></ul><li>4. Focus on supporting real business goals<br />© Hanson Dodge Creative, All rights reserved.<br />38<br />
  44. 44. 5. Close the loop across customer touchpoints<br />© Hanson Dodge Creative, All rights reserved.<br />39<br />
  45. 45. 6. Plan ahead <br />© Hanson Dodge Creative, All rights reserved.<br />40<br />
  46. 46. 7. Schedule time and follow through<br />© Hanson Dodge Creative, All rights reserved.<br />41<br />
  47. 47. 8. listen<br />© Hanson Dodge Creative, All rights reserved.<br />42<br />
  48. 48. 9. respond<br />© Hanson Dodge Creative, All rights reserved.<br />43<br />
  49. 49. 10. Add value, not noise<br />© Hanson Dodge Creative, All rights reserved.<br />44<br />
  50. 50. 11. Be human<br />© Hanson Dodge Creative, All rights reserved.<br />45<br />
  51. 51. QUESTIONS?<br />
  52. 52. THANK YOU<br />smeaney@hansondodge.com<br />
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