The State of Social Media for Business
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The State of Social Media for Business

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What is the current landscape of social media and who is using it? These are some of the questions Sara Meaney addresses in her presentation “The State of Social Media for Business.“ ...

What is the current landscape of social media and who is using it? These are some of the questions Sara Meaney addresses in her presentation “The State of Social Media for Business.“

Especially useful to entrepreneurs, small and medium sized businesses, Sara shares how social media impacts various age groups, often in unexpected ways, and explores ways you can use social media to meet tangible, measurable business goals.

This presentation provides an overview of the tools, platforms and new technologies that offer opportunities for businesses to add value and enable them to connect with their customers and their communities. It highlights trends in social media and the impact of blog content on SEO, plus 11 immediate takeaways you can implement today.

More in: Business , Technology
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  • 1. HANSON DODGE CREATIVE
  • 2. The state of social media
    For Small Businesses and Entrepreneurs
    Sara Meaney
    Partner, VP Social Media and Public Relations
  • 3.
  • 4. OverviewThe Social LandscapeTrendscase studiestips and Best Practices
    4
    © Hanson Dodge Creative, All rights reserved.
  • 5. Who uses social media?
    © Hanson Dodge Creative, All rights reserved.
    5
  • 6. Who uses social media?
    79% of adult Americans use the Internet
    47% of of all adults have at least one social media account (doubled since 2008)
    92% use Facebook
    18% use LinkedIn
    13% use Twitter
    Pew Internet & American Life Project
    © Hanson Dodge Creative, All rights reserved.
    6
  • 7. Businesses using social
    © Hanson Dodge Creative, All rights reserved.
    7
  • 8. Blogs drive website traffic
    © Hanson Dodge Creative, All rights reserved.
    8
  • 9. Facebook for small business
    48% indicate that having a Facebook page has increased their business' sales.
    73% said that their use of Facebook would increase over next 6 months
    Why not on Facebook
    32.7% cited a lack of time
    18% cited a lack of understanding as to how Facebook would benefit their business
    © Hanson Dodge Creative, All rights reserved.
    9
  • 10. Who uses social media?
    © Hanson Dodge Creative, All rights reserved.
    10
  • 11. Landscape
    Internet usage, demographics, mobile
    © Hanson Dodge Creative, All rights reserved.
    11
  • 12. Text messaging
    © Hanson Dodge Creative, All rights reserved.
    12
    ~5 billion
    Texts sent per day in the U.S.
  • 13. Which translates to…
    © Hanson Dodge Creative, All rights reserved.
    13
    120 billion
    emails sent per day in the U.S.
  • 14. Why do people use social media?
    Survey of Facebook users:
    Connection
    Self-expression
    Entertainment
    Discovery
    Control
    © Hanson Dodge Creative, All rights reserved.
    14
  • 15. Why do businesses use social media?
    External recruitment
    Brand awareness
    Corporate communications
    Marketing
    Research & innovation
    Customer service
    © Hanson Dodge Creative, All rights reserved.
    15
  • 16. In a nutshell…
    © Hanson Dodge Creative, All rights reserved.
    16
  • 17. It’s a game of influence
    Google indexes pages constantly
    Frequency of indexing correlates to overall importance
    Importance determines page rank
    Page rank is based on many things, including:
    Frequency of content updates
    Relevance of content to searcher
    Importance of content to searcher
    Number of outside links to page
    © Hanson Dodge Creative, All rights reserved.
    17
  • 18. It’s a game of influence
    © Hanson Dodge Creative, All rights reserved.
    18
  • 19. trends
    19
    © Hanson Dodge Creative, All rights reserved.
    Mobile growth
    Location-based marketing
    Gamification
    Social inbox
  • 20. Mobile growth outpacing all pcs
    © Hanson Dodge Creative, All rights reserved.
    20
  • 21. …even more quickly than predicted
    © Hanson Dodge Creative, All rights reserved.
    21
    87.2%
    Source: International Data Corp.
    Feb. 2011
  • 22. Mobile email
    © Hanson Dodge Creative, All rights reserved.
    22
    Source: Pew Research Center
    Apr. 2011
  • 23. © Hanson Dodge Creative, All rights reserved.
    23
  • 24. location-based marketing
    © Hanson Dodge Creative, All rights reserved.
    24
  • 25. Gamification
    © Hanson Dodge Creative, All rights reserved.
    25
    • Earn rewards
    • 26. Incentives for action
    • 27. Loyalty beyond the inbox
  • © Hanson Dodge Creative, All rights reserved.
    26
  • 28. © Hanson Dodge Creative, All rights reserved.
    27
  • 29. © Hanson Dodge Creative, All rights reserved.
    28
    Shift in internet time
  • 30. The social inbox
    A recent study evaluated 500 millionemails…
    © Hanson Dodge Creative, All rights reserved.
    29
    30% higher
    CTR with Facebook and Twitter sharing buttons
  • 31. The social inbox
    But wait, there’s more…
    © Hanson Dodge Creative, All rights reserved.
    30
    55% higher
    CTR with at least 3 different sharing options
  • 32. The social inbox
    The punchline…
    © Hanson Dodge Creative, All rights reserved.
    31
    only 11.2%
    Of those 500 million emails actually offer 3 or more sharing options.
  • 33. The social in-box
    © Hanson Dodge Creative, All rights reserved.
    32
  • 34. Get started – kick it up
    33
    © Hanson Dodge Creative, All rights reserved.
  • 35. 11 Things to do immediately
    © Hanson Dodge Creative, All rights reserved.
    34
    Start blogging
    Bite off only what you can chew
    Research your customers/audience online
    Focus on supporting real business goals
    Close the loop across customer touchpoints
    Plan ahead
    Schedule time for social media – and follow through
    Listen
    Respond
    Add value, not noise
    Take off your marketing hat and be human
  • 36. 1. Start blogging
    © Hanson Dodge Creative, All rights reserved.
    35
    795
    736
    n = 1,531 Hubspot customers
    Small to Midsize companies
  • 37. 2. Bite off only what you can chew
    © Hanson Dodge Creative, All rights reserved.
    36
  • 38. 3. Research your customers/audience online
    © Hanson Dodge Creative, All rights reserved.
    37
    • Use key words, industry forums to focus your efforts
    • 39. Where is the target audience hanging out online?
    • 40. What are they doing there?
    • 41. What are they looking for?
    • 42. How are they interacting?
    • 43. What are they saying? +/-
  • 4. Focus on supporting real business goals
    © Hanson Dodge Creative, All rights reserved.
    38
  • 44. 5. Close the loop across customer touchpoints
    © Hanson Dodge Creative, All rights reserved.
    39
  • 45. 6. Plan ahead
    © Hanson Dodge Creative, All rights reserved.
    40
  • 46. 7. Schedule time and follow through
    © Hanson Dodge Creative, All rights reserved.
    41
  • 47. 8. listen
    © Hanson Dodge Creative, All rights reserved.
    42
  • 48. 9. respond
    © Hanson Dodge Creative, All rights reserved.
    43
  • 49. 10. Add value, not noise
    © Hanson Dodge Creative, All rights reserved.
    44
  • 50. 11. Be human
    © Hanson Dodge Creative, All rights reserved.
    45
  • 51. QUESTIONS?
  • 52. THANK YOU
    smeaney@hansondodge.com