TEC Special Interest Meeting - January 2012

HANSON DODGE CREATIVE

WHO USES SOCIAL MEDIA?• 79% of adult Americans use the Internet• 47% of of all adults have at least one social media account (doubled since 2008) • 92% use Facebook • 18% use LinkedIn • 13% use TwiUer © Hanson Dodge Crea.ve, All rights reserved. 6

direct impact active active social media internet users usersSocial Media content helps you connect with and inform both groups at the same time.

IT’S A GAME OF INFLUENCE• Google indexes pages constantly• Frequency of indexing correlates to overall importance• Importance determines page rank• Page rank is based on many things, including: • Frequency of content updates • Relevance of content to searcher • Importance of content to searcher • Number of outside links to page• Social content is indexed © Hanson Dodge Crea.ve, All rights reserved. 18

DESIGN FOR DIGITAL CONSUMPTION•  !"#$%&$()%*+,$-.$/&01$•  !-#.2$345$6)#7.1$•  8+"9&.$("2(:$";&,<),1$•  =>$.&(),7.$),$"?&#"9&1$•  @,%0$>AB$-.$"(2*"%%0$#&"71$!"#$%&()*&+,&-.)"$/0-(1$"#2(34(20$5%*20-6,(774(-&8,+&9&$,(6&,6&:( © Hanson Dodge Crea.ve, All rights reserved. 30

B2BComprehensive social launch program for a new router: -Second Life -3D gaming -YouTube -Video conference -Mobile datasheet -Facebook -Social news releases -Blog -Tech Community © Hanson Dodge Crea.ve, All rights reserved. 32

B2B• 9,000 people attended virtually – 90x more attendees than in the past• Saved 42,000 gallons of gas• 300% more media coverage than traditional outreach methods• More than 1,000 blog posts and 40 million online impressions• 1/6 the cost of a traditional launch• Saved $100,000 © Hanson Dodge Crea.ve, All rights reserved. 33

7 THINGS TO DO IMMEDIATELY 1. Start blogging 2. Bite off only what you can chew 3. Research your customers/audience online 4. Focus on supporting real business goals 5. Close the loop across customer touchpoints 6. Plan ahead 7. Schedule time for social media – and follow through © Hanson Dodge Crea.ve, All rights reserved. 38

3. RESEARCH YOUR CUSTOMERS/AUDIENCE ONLINE• Use key words, industry forums to focus your efforts• Where is the target audience hanging out online?• What are they doing there?• What are they looking for?• How are they interacting?• What are they saying? +/- © Hanson Dodge Crea.ve, All rights reserved. 41

QUESTIONS?

THANK YOU smeaney@hansondodge.com

TEC Special Interest Meeting - January 2012

by Hanson Dodge Creative on Jan 19, 2012

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TEC Special Interest Meeting - January 2012 — Presentation Transcript