Spirit Of Milwaukee Presentation 4.Key

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Presentation from Tuesday, Nov. 11th to the Spirit of Milwaukee Board of Directors sharing and exploring social media and other web 2.0 tools. Co-presenters Al Krueger, Comet Branding; Rechelle …

Presentation from Tuesday, Nov. 11th to the Spirit of Milwaukee Board of Directors sharing and exploring social media and other web 2.0 tools. Co-presenters Al Krueger, Comet Branding; Rechelle Chaffee, Comet Branding and Steve Glynn, Spreenkler.

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  • 1. Comet Branding & Spreenkler
  • 2. C o m e t B r a n d i n g & S p r e e n k l e r | 2
  • 3. sp rEn kLR e E TM Spreenkler is made up of people who make a living by dreaming up great ideas and making them happen. The Meetup. Creative professionals share ideas and work together to make these ideas sharper, smarter and more marketable. The Creative Services Firm. Students provide real services to real clients and get real, on-the-job experience and a killer portfolio before they’ve taken their last exam. C o m e t B r a n d i n g & S p r e e n k l e r | 3
  • 4. cometbranding Progressive Strategic Branding + PR Agency. Dedicated to helping companies use great storytelling and unique personality to connect better with customers using traditional and social media. Milwaukee Creative Initiative. Focused on helping Milwaukee’s Creative Class connect, share, collaborate and establish/enhance Milwaukee’s reputation as a creative + innovative city. CreativeCampMilwaukee. A user-generated content event focused on creativity and helping Milwaukee’s Creative Class collaborate and together raise the creative playing field. C o m e t B r a n d i n g & S p r e e n k l e r | 4
  • 5. Traditional Media Limitations • One way delivery • Easy to not care • High Level of Noise • Expensive C o m e t B r a n d i n g & S p r e e n k l e r | 5
  • 6. Define Social Media • Internet- and Mobile-based Tools Used for Sharing and Discussing Information among People. C o m e t B r a n d i n g & S p r e e n k l e r | 6
  • 7. Characteristics of Social Media • Two-Way Conversation • Opens Up Dialog with Audience • Creates Engagement • Encourages Participation • Enables Collaboration • Infuses Personality • Not Expensive C o m e t B r a n d i n g & S p r e e n k l e r | 7
  • 8. Opportunities in Social Media • Knowledge Sharing. Blogs | Micro-Blogs • Life Sharing. Photos | Videos | Music • Social Networking. Connect | Interact • Community Building. Collaborate | Collect C o m e t B r a n d i n g & S p r e e n k l e r | 8
  • 9. cometbranding Comet Branding Internet Radio Show. Dedicated to sharing and discussing the progressive and evolving elements of branding, marketing and PR with the people leading the charge. A Case Study in Social Media. All show guests engaged via Twitter + Social Media *Barry Judge - CMO, Best Buy; *Mike Hafertepe - VP, Subaru America *Chris Brogan - Social Media Guru; *Brian Solis - PR 2.0 Thought Leader *Peter Shankman - HARO; *Keith O’Brien - Editor-in-Chief, PRWeek *Regular Feature - Milwaukee’s Changing Climate for Marketing + PR **NEXT SHOW: Using Twitter + Social Media for Business Show primarily promoted via Twitter + Social Media *Individual shows have received impressions of 50,000+ / approaching 250,000 *Individual shows have received 200-250 total listeners / approaching 1,000 *Success of the show has lead to new, higher-caliber guests + pitches *More and more people in the region are recognizing the show + Comet Branding *Marketing budget YTD = $0.00 C o m e t B r a n d i n g & S p r e e n k l e r | 9
  • 10. Social Media Tools Communication • Blog Platforms | Blogger, TypePad, Wordpress, Vox • Microblogs | Twitter, Pownce, Jaiku • Niche networking | LinkedIn, Pulse-Plaxo, Ning, SohoBizTube • Social networking | Bebo, Facebook, MySpace, Orkut, Skyrock • Social network aggregation | FriendFeed, Youmeo • Events | Upcoming.org, Eventful, Meetup.com Collaboration • Wikis | Wikipedia, PBwiki, wetpaint • Social bookmarking | Delicious, StumbleUpon • Social News Sites | Digg, Mixx, Reddit • Opinion sites | epinions, Yelp Multimedia • Photo sharing | Fl ickr, Picasa, Photobucket, SmugMug • Video sharing | YouTube, Vimeo, Viddler, Revver • Livecasting | Ustream, Justin.tv, Stickam • Music Sharing | imeem, The Hype Machine, Last.fm, ccMixter • Audiocasting | BlogT alkRadio C o m e t B r a n d i n g & S p r e e n k l e r | 1 0