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Find and Fuel Fans with Facebook.
 

Find and Fuel Fans with Facebook.

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Presentation to Social Media University - Milwaukee. Find and Fuel Fans with Facebook.

Presentation to Social Media University - Milwaukee. Find and Fuel Fans with Facebook.

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    Find and Fuel Fans with Facebook. Find and Fuel Fans with Facebook. Presentation Transcript

    • 1
    • COMET BRANDING | HELLO | Find and Fuel Fans with comet b ra n d i n g marketing + public relations evolved
    • COMET BRANDING | OVERVIEW | comet b ra n d i n g marketing + public relations evolved
    • COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? comet b ra n d i n g marketing + public relations evolved
    • COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? comet b ra n d i n g marketing + public relations evolved
    • COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? • How are brands using it? comet b ra n d i n g marketing + public relations evolved
    • COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? • How are brands using it? • What resources are available to use it well? comet b ra n d i n g marketing + public relations evolved
    • COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? • How are brands using it? • What resources are available to use it well? • How to get started? comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | MISCONCEPTIONS? | comet b ra n d i n g source: despair.com marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. • Name became Facebook in August 2005 when facebook.com domain was purchased for a reported $200,000. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. • Name became Facebook in August 2005 when facebook.com domain was purchased for a reported $200,000. • Claims of subterfuge in its origination and source coding continue... comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. • Name became Facebook in August 2005 when facebook.com domain was purchased for a reported $200,000. • Claims of subterfuge in its origination and source coding continue... • Zuckerberg is believed to be worth $1.5 billion (Forbes). comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | WHO IS USING IT? | Facebook reports more than 250 million active users globally. comet b ra n d i n g source: quantcast.com marketing + public relations evolved
    • SOCIAL MEDIA | WHO IS USING IT? | US: 91.2 m comet b ra n d i n g source: istrategy labs marketing + public relations evolved
    • SOCIAL MEDIA | WHO IS USING IT? | comet b ra n d i n g source: quantcast.com marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. • More than 70% of users engage with applications each month. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. • More than 70% of users engage with applications each month. • >350,000 active applications currently on Facebook Platform. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. • More than 70% of users engage with applications each month. • >350,000 active applications currently on Facebook Platform. • Average user has 120 friends on the site. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | HOW BRANDS ARE USING FACEBOOK | Pages: • Wall • Photos • Video • Discussion • Events • Notes • Boxes • Customized tabs • Customized URLs comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Ben & Jerry’s: • New product launch. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Ben & Jerry’s: • New product launch. • New Facebook app to spread the word. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Ben & Jerry’s: • New product launch. • New Facebook app to spread the word. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | BRANDS ON FACEBOOK | VISA: • Create community • Connect entrepreneurs to each other and to Visa • Lead generation • Resource sharing comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | LOCAL BRAND: HARLEY-DAVIDSON | Facebook custom Fan page: • Brand • Community • Product Development • Research • Hyper-segmentation comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | LOCAL BRAND: 88Nine | Radio Milwaukee: • Event engagement • Community-building • Customer service • Resource sharing comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. • SocialRSS: RSS feed directly into your page. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. • SocialRSS: RSS feed directly into your page. • Slideshare: links to your Slideshare account and contents. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. • SocialRSS: RSS feed directly into your page. • Slideshare: links to your Slideshare account and contents. • About 349,996 more apps out there... comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | Obama-ize Yourself comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | Obama-ize Yourself comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | INTERESTING APPS | Obama-ize Yourself comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK ADVERTISING | • Facebook Advertising • Facebook Insights • Facebook Lexicon • Facebook Share • Facebook Connect • Facebook Platform comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK ADVERTISING | • How large is your audience within Facebook? • What’s the potential? comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK INSIGHTS | • Statistics • Demographics • Activity • Only accessible by Page admins comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK LEXICON | • Key words • Associated words • Demographics • Usage trends • Tone • US location map • Limited topics for now comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK SHARE | • Similar to other share buttons: ShareThis, AddThis, etc. • Lets you embed into your site(s) to drive participation on Facebook. • Enables some customization of the viewing window. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | • Complex interactions between non-Facebook sites and applications. • Feeds pro le info external applications for personalized experiences. • Just beginning to see the possibilities of this new enablement. Much more to come. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web • Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web • Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web • Social Distribution – share actions on partner sites with their friends back on Facebook through feeds comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK PLATFORM | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | FACEBOOK PLATFORM | • Detailed info and discussions for developers working with Facebook. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | PAGE OR GROUP? | GROUPS PAGES Permissions Can control membership: Open, but can restrict by age or open or closed, approvals. location. Communications Only <5,000 members can No limits on messages. blast emails. Sent to Update box. Sent to Inbox. Interaction Ex. Book club, alumni Ex. David Hasselhoff fan club association. Search Facebook search only. Indexed externally with Google, etc. Applications Can’t host applications. Enables applications, leading to a variety of interactions. Statistics No stats are compiled Facebook Insights Promotion Through invitations, social Facebook Advertising spread only. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. RESEARCH to learn about the strengths/weaknesses/opportunities and challenges of working within Facebook. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. RESEARCH to learn about the strengths/weaknesses/opportunities and challenges of working within Facebook. SCAN the landscape to determine where your target demographic is hanging out and how to engage them. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. RESEARCH to learn about the strengths/weaknesses/opportunities and challenges of working within Facebook. SCAN the landscape to determine where your target demographic is hanging out and how to engage them. SELECT the appropriate tactics for your efforts. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP TWO | STARTUP. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP TWO | STARTUP. SET UP account(s). Page or Group? Link them to each other whenever possible. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP TWO | STARTUP. SET UP account(s). Page or Group? Link them to each other whenever possible. GATHER your assets. Facebook comes alive with video, images, content. Consider new materials for new media. Compile and create content that dramatizes your brand story. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. EXPLORE and nd companies doing really cool things. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. EXPLORE and nd companies doing really cool things. EMULATE those who do it well. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. EXPLORE and nd companies doing really cool things. EMULATE those who do it well. AVOID mistakes others have made. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. BE A RESOURCE, offer relevant, unique and valuable content, recommendations and thoughts. People aren’t looking for a duplicate of your Web site. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. BE A RESOURCE, offer relevant, unique and valuable content, recommendations and thoughts. People aren’t looking for a duplicate of your Web site. ENGAGE with value-add commentary and opportunities to deepen their relationships with your brand. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. BE A RESOURCE, offer relevant, unique and valuable content, recommendations and thoughts. People aren’t looking for a duplicate of your Web site. ENGAGE with value-add commentary and opportunities to deepen their relationships with your brand. JOIN THE CONVERSATION by responding to posts and contributions. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FIVE | MEASURE RESULTS. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FIVE | MEASURE RESULTS. CONVERT engagement into desired business outcome. Make sure your strategy is driving toward your end game. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | STRATEGY | STEP FIVE | MEASURE RESULTS. CONVERT engagement into desired business outcome. Make sure your strategy is driving toward your end game. PROVE what you did was worth it. Did you achieve your goals? Did you identify new goals? What comes next? comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. • ADD VALUE in relevant ways. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. • ADD VALUE in relevant ways. • SHARE stories and pictures. comet b ra n d i n g marketing + public relations evolved
    • SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. • ADD VALUE in relevant ways. • SHARE stories and pictures. • BE PATIENT. It takes time to build a network in person. Same thing applies in social media. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES RECAP | • There’s a lot you can do directly within Facebook. • You can deepen your offering with custom applications and Page design. • Data and information is readily available to measure your outcomes and prove ROI. • Stick to your strategy to focus your efforts and stay on course. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Rome wasn’t built in a day: comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Rome wasn’t built in a day: it takes time to build community. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Can’t have rainbows without the rain: comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Can’t have rainbows without the rain: expect critics. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Open kimono policy applies: be transparent and authentic. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Sad clowns are confusing (and creepy): comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Sad clowns are confusing (and creepy): stay consistent with your brand. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Don’t let jerks sidetrack your efforts: comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Don’t let jerks sidetrack your efforts: ensure alignment with business goals. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Can’t put the genie back in the bottle: comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | EXPECTATIONS | Can’t put the genie back in the bottle: discretion is paramount. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers • Facebook product guides within the site comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers • Facebook product guides within the site • Omniture has a new analytics tool for Facebook applications, others doing same comet b ra n d i n g marketing + public relations evolved
    • FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers • Facebook product guides within the site • Omniture has a new analytics tool for Facebook applications, others doing same • FastCompany.com: 7/28 article by Noah Robischon about documentary Our Time, includes interview with Mark Zuckerberg. comet b ra n d i n g marketing + public relations evolved
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