0
1
COMET BRANDING | HELLO |




            Find and Fuel Fans with




comet b ra n d i n g        marketing + public relati...
COMET BRANDING | OVERVIEW |




comet b ra n d i n g           marketing + public relations evolved
COMET BRANDING | OVERVIEW |



    •   What’s the deal with Facebook?




comet b ra n d i n g                 marketing +...
COMET BRANDING | OVERVIEW |



    •   What’s the deal with Facebook?

    •   Who is using it?




comet b ra n d i n g  ...
COMET BRANDING | OVERVIEW |



    •   What’s the deal with Facebook?

    •   Who is using it?

    •   How are brands us...
COMET BRANDING | OVERVIEW |



    •   What’s the deal with Facebook?

    •   Who is using it?

    •   How are brands us...
COMET BRANDING | OVERVIEW |



    •   What’s the deal with Facebook?

    •   Who is using it?

    •   How are brands us...
SOCIAL MEDIA | MISCONCEPTIONS? |




comet b ra n d i n g
                                                             sou...
SOCIAL MEDIA | FACEBOOK HISTORY |




comet b ra n d i n g                 marketing + public relations evolved
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...




comet b ra n d i n g                    ...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | FACEBOOK HISTORY |


    •   Details are up for debate, but...

    •   Founded by Harvard student, Mark Zu...
SOCIAL MEDIA | WHO IS USING IT? |




       Facebook reports more than 250 million active users globally.


comet b ra n ...
SOCIAL MEDIA | WHO IS USING IT? |




     US: 91.2 m




comet b ra n d i n g                                          so...
SOCIAL MEDIA | WHO IS USING IT? |




comet b ra n d i n g
                                                              s...
FACEBOOK | USAGE STATISTICS |




comet b ra n d i n g             marketing + public relations evolved
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.




comet b ra n d i n g            ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
FACEBOOK | USAGE STATISTICS |




         •   >1 billion photos uploaded each month.
         •   >120 million users log ...
SOCIAL MEDIA | HOW BRANDS ARE USING FACEBOOK |




Pages:
• Wall
• Photos
• Video
• Discussion
• Events
• Notes
• Boxes
• ...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




comet b ra n d i n g                   marketing + public relations evolved
SOCIAL MEDIA | BRANDS ON FACEBOOK |




  Ben & Jerry’s:
  • New product launch.




comet b ra n d i n g                 ...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




  Ben & Jerry’s:
  • New product launch.
  • New Facebook app to
    spread the wo...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




  Ben & Jerry’s:
  • New product launch.
  • New Facebook app to
    spread the wo...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




Scotch Duct Tape:
• Fastest growing Page
• Fan engagement
• Videos
• Comments




...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




Scotch Duct Tape:
• Fastest growing Page
• Fan engagement
• Videos
• Comments




...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




Scotch Duct Tape:
• Fastest growing Page
• Fan engagement
• Videos
• Comments




...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




Scotch Duct Tape:
• Fastest growing Page
• Fan engagement
• Videos
• Comments




...
SOCIAL MEDIA | BRANDS ON FACEBOOK |




 VISA:
 • Create community
 • Connect entrepreneurs
   to each other and to Visa
 ...
SOCIAL MEDIA | LOCAL BRAND: HARLEY-DAVIDSON |




                                                            Facebook cus...
SOCIAL MEDIA | LOCAL BRAND: 88Nine |




    Radio Milwaukee:
    • Event engagement
    • Community-building
    • Custom...
SOCIAL MEDIA | APPLICATIONS |




comet b ra n d i n g             marketing + public relations evolved
SOCIAL MEDIA | APPLICATIONS |




  If it’s not a core Facebook offering, it’s probably an app:




comet b ra n d i n g  ...
SOCIAL MEDIA | APPLICATIONS |




  If it’s not a core Facebook offering, it’s probably an app:
      •   MyLinkedInPro le...
SOCIAL MEDIA | APPLICATIONS |




  If it’s not a core Facebook offering, it’s probably an app:
      •   MyLinkedInPro le...
SOCIAL MEDIA | APPLICATIONS |




  If it’s not a core Facebook offering, it’s probably an app:
      •   MyLinkedInPro le...
SOCIAL MEDIA | APPLICATIONS |




  If it’s not a core Facebook offering, it’s probably an app:
      •   MyLinkedInPro le...
SOCIAL MEDIA | APPLICATIONS |




  If it’s not a core Facebook offering, it’s probably an app:
      •   MyLinkedInPro le...
SOCIAL MEDIA | INTERESTING APPS |




comet b ra n d i n g                 marketing + public relations evolved
SOCIAL MEDIA | INTERESTING APPS |




comet b ra n d i n g                 marketing + public relations evolved
SOCIAL MEDIA | INTERESTING APPS |




comet b ra n d i n g                 marketing + public relations evolved
SOCIAL MEDIA | INTERESTING APPS |




comet b ra n d i n g                 marketing + public relations evolved
SOCIAL MEDIA | INTERESTING APPS |




      Obama-ize Yourself




comet b ra n d i n g                 marketing + public...
SOCIAL MEDIA | INTERESTING APPS |




      Obama-ize Yourself




comet b ra n d i n g                 marketing + public...
SOCIAL MEDIA | INTERESTING APPS |




      Obama-ize Yourself




comet b ra n d i n g                 marketing + public...
SOCIAL MEDIA | FACEBOOK ADVERTISING |




•   Facebook Advertising
•   Facebook Insights
•   Facebook Lexicon
•   Facebook...
SOCIAL MEDIA | FACEBOOK ADVERTISING |




 •   How large is your
     audience within
     Facebook?
 •   What’s the poten...
SOCIAL MEDIA | FACEBOOK INSIGHTS |




• Statistics
• Demographics
• Activity
• Only accessible
  by Page admins




comet...
SOCIAL MEDIA | FACEBOOK LEXICON |




 •   Key words
 •   Associated words
 •   Demographics
 •   Usage trends
 •   Tone
 ...
SOCIAL MEDIA | FACEBOOK SHARE |




•    Similar to other
     share buttons:
     ShareThis, AddThis,
     etc.
•    Lets...
SOCIAL MEDIA | FACEBOOK CONNECT |




•   Complex interactions
    between non-Facebook
    sites and applications.

•   F...
SOCIAL MEDIA | FACEBOOK CONNECT |




comet b ra n d i n g                 marketing + public relations evolved
SOCIAL MEDIA | FACEBOOK CONNECT |


  Facebook describes the following features of Facebook Connect:




comet b ra n d i ...
SOCIAL MEDIA | FACEBOOK CONNECT |


  Facebook describes the following features of Facebook Connect:
     •   Trusted Auth...
SOCIAL MEDIA | FACEBOOK CONNECT |


  Facebook describes the following features of Facebook Connect:
     •   Trusted Auth...
SOCIAL MEDIA | FACEBOOK CONNECT |


  Facebook describes the following features of Facebook Connect:
     •   Trusted Auth...
SOCIAL MEDIA | FACEBOOK CONNECT |


  Facebook describes the following features of Facebook Connect:
     •   Trusted Auth...
SOCIAL MEDIA | FACEBOOK CONNECT |


  Facebook describes the following features of Facebook Connect:
     •   Trusted Auth...
SOCIAL MEDIA | FACEBOOK PLATFORM |




comet b ra n d i n g                  marketing + public relations evolved
SOCIAL MEDIA | FACEBOOK PLATFORM |




•   Detailed info and
    discussions for
    developers working
    with Facebook....
SOCIAL MEDIA | PAGE OR GROUP? |


                                    GROUPS                            PAGES

        Per...
FACEBOOK | STRATEGY |




comet b ra n d i n g     marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP ONE | PLAN + RESEARCH.




comet b ra n d i n g           marketing + public relations evol...
FACEBOOK | STRATEGY |



 STEP ONE | PLAN + RESEARCH.

 DETERMINE goals/objectives. Awareness? Engagement? Online sales? W...
FACEBOOK | STRATEGY |



 STEP ONE | PLAN + RESEARCH.

 DETERMINE goals/objectives. Awareness? Engagement? Online sales? W...
FACEBOOK | STRATEGY |



 STEP ONE | PLAN + RESEARCH.

 DETERMINE goals/objectives. Awareness? Engagement? Online sales? W...
FACEBOOK | STRATEGY |



 STEP ONE | PLAN + RESEARCH.

 DETERMINE goals/objectives. Awareness? Engagement? Online sales? W...
FACEBOOK | STRATEGY |




comet b ra n d i n g     marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP TWO | STARTUP.




comet b ra n d i n g     marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP TWO | STARTUP.

 SET UP account(s). Page or Group? Link them to each other whenever possibl...
FACEBOOK | STRATEGY |



 STEP TWO | STARTUP.

 SET UP account(s). Page or Group? Link them to each other whenever possibl...
FACEBOOK | STRATEGY |




comet b ra n d i n g     marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP THREE | LISTEN + OBSERVE.




comet b ra n d i n g              marketing + public relation...
FACEBOOK | STRATEGY |



 STEP THREE | LISTEN + OBSERVE.

 SEARCH for people and topics using key words.




comet b ra n ...
FACEBOOK | STRATEGY |



 STEP THREE | LISTEN + OBSERVE.

 SEARCH for people and topics using key words.

 FIND the compet...
FACEBOOK | STRATEGY |



 STEP THREE | LISTEN + OBSERVE.

 SEARCH for people and topics using key words.

 FIND the compet...
FACEBOOK | STRATEGY |



 STEP THREE | LISTEN + OBSERVE.

 SEARCH for people and topics using key words.

 FIND the compet...
FACEBOOK | STRATEGY |



 STEP THREE | LISTEN + OBSERVE.

 SEARCH for people and topics using key words.

 FIND the compet...
FACEBOOK | STRATEGY |




comet b ra n d i n g     marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP FOUR | ENGAGE + GROW.




comet b ra n d i n g          marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP FOUR | ENGAGE + GROW.

 BE A RESOURCE, offer relevant, unique and valuable content, recomme...
FACEBOOK | STRATEGY |



 STEP FOUR | ENGAGE + GROW.

 BE A RESOURCE, offer relevant, unique and valuable content, recomme...
FACEBOOK | STRATEGY |



 STEP FOUR | ENGAGE + GROW.

 BE A RESOURCE, offer relevant, unique and valuable content, recomme...
FACEBOOK | STRATEGY |




comet b ra n d i n g     marketing + public relations evolved
FACEBOOK | STRATEGY |



 STEP FIVE | MEASURE RESULTS.




comet b ra n d i n g            marketing + public relations ev...
FACEBOOK | STRATEGY |



 STEP FIVE | MEASURE RESULTS.

 CONVERT engagement into desired business outcome. Make sure your ...
FACEBOOK | STRATEGY |



 STEP FIVE | MEASURE RESULTS.

 CONVERT engagement into desired business outcome. Make sure your ...
SOCIAL MEDIA | THINGS TO STRIVE FOR |




comet b ra n d i n g                     marketing + public relations evolved
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   BE AUTHENTIC. People can spot a fake from miles away.




comet b ra n d i n...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   BE AUTHENTIC. People can spot a fake from miles away.

 •   BE CONSISTENT. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   BE AUTHENTIC. People can spot a fake from miles away.

 •   BE CONSISTENT. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   BE AUTHENTIC. People can spot a fake from miles away.

 •   BE CONSISTENT. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   BE AUTHENTIC. People can spot a fake from miles away.

 •   BE CONSISTENT. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   BE AUTHENTIC. People can spot a fake from miles away.

 •   BE CONSISTENT. C...
FACEBOOK | RESOURCES RECAP |




        •   There’s a lot you can do directly within Facebook.

        •   You can deepe...
FACEBOOK | EXPECTATIONS |




comet b ra n d i n g         marketing + public relations evolved
FACEBOOK | EXPECTATIONS |




   Rome wasn’t
   built in a day:




comet b ra n d i n g         marketing + public relati...
FACEBOOK | EXPECTATIONS |




   Rome wasn’t
   built in a day:
   it takes time to
   build
   community.




comet b ra ...
FACEBOOK | EXPECTATIONS |




comet b ra n d i n g         marketing + public relations evolved
FACEBOOK | EXPECTATIONS |




Can’t have rainbows
without the rain:




comet b ra n d i n g         marketing + public re...
FACEBOOK | EXPECTATIONS |




Can’t have rainbows
without the rain:
expect critics.




comet b ra n d i n g         marke...
FACEBOOK | EXPECTATIONS |




comet b ra n d i n g         marketing + public relations evolved
FACEBOOK | EXPECTATIONS |

                       Open kimono policy applies: be transparent and authentic.




comet b ra...
FACEBOOK | EXPECTATIONS |




comet b ra n d i n g         marketing + public relations evolved
FACEBOOK | EXPECTATIONS |




       Sad clowns are
       confusing (and
       creepy):




comet b ra n d i n g        ...
FACEBOOK | EXPECTATIONS |




       Sad clowns are
       confusing (and
       creepy):
       stay consistent
       wi...
FACEBOOK | EXPECTATIONS |




comet b ra n d i n g         marketing + public relations evolved
FACEBOOK | EXPECTATIONS |




     Don’t let jerks
     sidetrack your
     efforts:




comet b ra n d i n g         mark...
FACEBOOK | EXPECTATIONS |




     Don’t let jerks
     sidetrack your
     efforts:
     ensure
     alignment with
     ...
FACEBOOK | EXPECTATIONS |




comet b ra n d i n g         marketing + public relations evolved
FACEBOOK | EXPECTATIONS |




      Can’t put the
      genie back in the
      bottle:




comet b ra n d i n g         m...
FACEBOOK | EXPECTATIONS |




      Can’t put the
      genie back in the
      bottle:
      discretion is
      paramoun...
FACEBOOK | RESOURCES FOR FURTHER READING |




comet b ra n d i n g                          marketing + public relations ...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
FACEBOOK | RESOURCES FOR FURTHER READING |




       •   AllFacebook.com: “the unof cial Facebook blog.” Applications sta...
SOCIAL MEDIA | QUESTIONS? COMMENTS? |




comet b ra n d i n g
                                     ?   marketing + public...
*all enclosed content confidential + copyright ©2009 comet branding llc




a milwaukee-based progressive branding, marketi...
Upcoming SlideShare
Loading in...5
×

Find and Fuel Fans with Facebook.

4,740

Published on

Presentation to Social Media University - Milwaukee. Find and Fuel Fans with Facebook.

0 Comments
47 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,740
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
630
Comments
0
Likes
47
Embeds 0
No embeds

No notes for slide

Transcript of "Find and Fuel Fans with Facebook."

  1. 1. 1
  2. 2. COMET BRANDING | HELLO | Find and Fuel Fans with comet b ra n d i n g marketing + public relations evolved
  3. 3. COMET BRANDING | OVERVIEW | comet b ra n d i n g marketing + public relations evolved
  4. 4. COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? comet b ra n d i n g marketing + public relations evolved
  5. 5. COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? comet b ra n d i n g marketing + public relations evolved
  6. 6. COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? • How are brands using it? comet b ra n d i n g marketing + public relations evolved
  7. 7. COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? • How are brands using it? • What resources are available to use it well? comet b ra n d i n g marketing + public relations evolved
  8. 8. COMET BRANDING | OVERVIEW | • What’s the deal with Facebook? • Who is using it? • How are brands using it? • What resources are available to use it well? • How to get started? comet b ra n d i n g marketing + public relations evolved
  9. 9. SOCIAL MEDIA | MISCONCEPTIONS? | comet b ra n d i n g source: despair.com marketing + public relations evolved
  10. 10. SOCIAL MEDIA | FACEBOOK HISTORY | comet b ra n d i n g marketing + public relations evolved
  11. 11. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... comet b ra n d i n g marketing + public relations evolved
  12. 12. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. comet b ra n d i n g marketing + public relations evolved
  13. 13. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. comet b ra n d i n g marketing + public relations evolved
  14. 14. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. comet b ra n d i n g marketing + public relations evolved
  15. 15. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. comet b ra n d i n g marketing + public relations evolved
  16. 16. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. • Name became Facebook in August 2005 when facebook.com domain was purchased for a reported $200,000. comet b ra n d i n g marketing + public relations evolved
  17. 17. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. • Name became Facebook in August 2005 when facebook.com domain was purchased for a reported $200,000. • Claims of subterfuge in its origination and source coding continue... comet b ra n d i n g marketing + public relations evolved
  18. 18. SOCIAL MEDIA | FACEBOOK HISTORY | • Details are up for debate, but... • Founded by Harvard student, Mark Zuckerberg. • Launched February 2004 as “thefacebook”; hobby project. • Originally only available to students at certain schools, with valid student emails. • Popularity soared within months. • Name became Facebook in August 2005 when facebook.com domain was purchased for a reported $200,000. • Claims of subterfuge in its origination and source coding continue... • Zuckerberg is believed to be worth $1.5 billion (Forbes). comet b ra n d i n g marketing + public relations evolved
  19. 19. SOCIAL MEDIA | WHO IS USING IT? | Facebook reports more than 250 million active users globally. comet b ra n d i n g source: quantcast.com marketing + public relations evolved
  20. 20. SOCIAL MEDIA | WHO IS USING IT? | US: 91.2 m comet b ra n d i n g source: istrategy labs marketing + public relations evolved
  21. 21. SOCIAL MEDIA | WHO IS USING IT? | comet b ra n d i n g source: quantcast.com marketing + public relations evolved
  22. 22. FACEBOOK | USAGE STATISTICS | comet b ra n d i n g marketing + public relations evolved
  23. 23. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. comet b ra n d i n g marketing + public relations evolved
  24. 24. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. comet b ra n d i n g marketing + public relations evolved
  25. 25. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. comet b ra n d i n g marketing + public relations evolved
  26. 26. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. comet b ra n d i n g marketing + public relations evolved
  27. 27. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. comet b ra n d i n g marketing + public relations evolved
  28. 28. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. comet b ra n d i n g marketing + public relations evolved
  29. 29. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. • More than 70% of users engage with applications each month. comet b ra n d i n g marketing + public relations evolved
  30. 30. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. • More than 70% of users engage with applications each month. • >350,000 active applications currently on Facebook Platform. comet b ra n d i n g marketing + public relations evolved
  31. 31. FACEBOOK | USAGE STATISTICS | • >1 billion photos uploaded each month. • >120 million users log on at least once per day. • >30 million users update their status at least 1 per day. • >10 million videos uploaded each month. • >8 million users become fans of Pages each day. • >2.5 million events created each month. • More than 70% of users engage with applications each month. • >350,000 active applications currently on Facebook Platform. • Average user has 120 friends on the site. comet b ra n d i n g marketing + public relations evolved
  32. 32. SOCIAL MEDIA | HOW BRANDS ARE USING FACEBOOK | Pages: • Wall • Photos • Video • Discussion • Events • Notes • Boxes • Customized tabs • Customized URLs comet b ra n d i n g marketing + public relations evolved
  33. 33. SOCIAL MEDIA | BRANDS ON FACEBOOK | comet b ra n d i n g marketing + public relations evolved
  34. 34. SOCIAL MEDIA | BRANDS ON FACEBOOK | Ben & Jerry’s: • New product launch. comet b ra n d i n g marketing + public relations evolved
  35. 35. SOCIAL MEDIA | BRANDS ON FACEBOOK | Ben & Jerry’s: • New product launch. • New Facebook app to spread the word. comet b ra n d i n g marketing + public relations evolved
  36. 36. SOCIAL MEDIA | BRANDS ON FACEBOOK | Ben & Jerry’s: • New product launch. • New Facebook app to spread the word. comet b ra n d i n g marketing + public relations evolved
  37. 37. SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
  38. 38. SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
  39. 39. SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
  40. 40. SOCIAL MEDIA | BRANDS ON FACEBOOK | Scotch Duct Tape: • Fastest growing Page • Fan engagement • Videos • Comments comet b ra n d i n g marketing + public relations evolved
  41. 41. SOCIAL MEDIA | BRANDS ON FACEBOOK | VISA: • Create community • Connect entrepreneurs to each other and to Visa • Lead generation • Resource sharing comet b ra n d i n g marketing + public relations evolved
  42. 42. SOCIAL MEDIA | LOCAL BRAND: HARLEY-DAVIDSON | Facebook custom Fan page: • Brand • Community • Product Development • Research • Hyper-segmentation comet b ra n d i n g marketing + public relations evolved
  43. 43. SOCIAL MEDIA | LOCAL BRAND: 88Nine | Radio Milwaukee: • Event engagement • Community-building • Customer service • Resource sharing comet b ra n d i n g marketing + public relations evolved
  44. 44. SOCIAL MEDIA | APPLICATIONS | comet b ra n d i n g marketing + public relations evolved
  45. 45. SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: comet b ra n d i n g marketing + public relations evolved
  46. 46. SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. comet b ra n d i n g marketing + public relations evolved
  47. 47. SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. comet b ra n d i n g marketing + public relations evolved
  48. 48. SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. • SocialRSS: RSS feed directly into your page. comet b ra n d i n g marketing + public relations evolved
  49. 49. SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. • SocialRSS: RSS feed directly into your page. • Slideshare: links to your Slideshare account and contents. comet b ra n d i n g marketing + public relations evolved
  50. 50. SOCIAL MEDIA | APPLICATIONS | If it’s not a core Facebook offering, it’s probably an app: • MyLinkedInPro le: connects your pro les to each other. • Forbes.com: feeds content into your Facebook page for easy reading. • SocialRSS: RSS feed directly into your page. • Slideshare: links to your Slideshare account and contents. • About 349,996 more apps out there... comet b ra n d i n g marketing + public relations evolved
  51. 51. SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
  52. 52. SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
  53. 53. SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
  54. 54. SOCIAL MEDIA | INTERESTING APPS | comet b ra n d i n g marketing + public relations evolved
  55. 55. SOCIAL MEDIA | INTERESTING APPS | Obama-ize Yourself comet b ra n d i n g marketing + public relations evolved
  56. 56. SOCIAL MEDIA | INTERESTING APPS | Obama-ize Yourself comet b ra n d i n g marketing + public relations evolved
  57. 57. SOCIAL MEDIA | INTERESTING APPS | Obama-ize Yourself comet b ra n d i n g marketing + public relations evolved
  58. 58. SOCIAL MEDIA | FACEBOOK ADVERTISING | • Facebook Advertising • Facebook Insights • Facebook Lexicon • Facebook Share • Facebook Connect • Facebook Platform comet b ra n d i n g marketing + public relations evolved
  59. 59. SOCIAL MEDIA | FACEBOOK ADVERTISING | • How large is your audience within Facebook? • What’s the potential? comet b ra n d i n g marketing + public relations evolved
  60. 60. SOCIAL MEDIA | FACEBOOK INSIGHTS | • Statistics • Demographics • Activity • Only accessible by Page admins comet b ra n d i n g marketing + public relations evolved
  61. 61. SOCIAL MEDIA | FACEBOOK LEXICON | • Key words • Associated words • Demographics • Usage trends • Tone • US location map • Limited topics for now comet b ra n d i n g marketing + public relations evolved
  62. 62. SOCIAL MEDIA | FACEBOOK SHARE | • Similar to other share buttons: ShareThis, AddThis, etc. • Lets you embed into your site(s) to drive participation on Facebook. • Enables some customization of the viewing window. comet b ra n d i n g marketing + public relations evolved
  63. 63. SOCIAL MEDIA | FACEBOOK CONNECT | • Complex interactions between non-Facebook sites and applications. • Feeds pro le info external applications for personalized experiences. • Just beginning to see the possibilities of this new enablement. Much more to come. comet b ra n d i n g marketing + public relations evolved
  64. 64. SOCIAL MEDIA | FACEBOOK CONNECT | comet b ra n d i n g marketing + public relations evolved
  65. 65. SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: comet b ra n d i n g marketing + public relations evolved
  66. 66. SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account comet b ra n d i n g marketing + public relations evolved
  67. 67. SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment comet b ra n d i n g marketing + public relations evolved
  68. 68. SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web comet b ra n d i n g marketing + public relations evolved
  69. 69. SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web • Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web comet b ra n d i n g marketing + public relations evolved
  70. 70. SOCIAL MEDIA | FACEBOOK CONNECT | Facebook describes the following features of Facebook Connect: • Trusted Authentication – easily authenticate into partner sites using their Facebook account • Real Identity – leverage their real identity across the Web in a trusted environment • Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web • Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web • Social Distribution – share actions on partner sites with their friends back on Facebook through feeds comet b ra n d i n g marketing + public relations evolved
  71. 71. SOCIAL MEDIA | FACEBOOK PLATFORM | comet b ra n d i n g marketing + public relations evolved
  72. 72. SOCIAL MEDIA | FACEBOOK PLATFORM | • Detailed info and discussions for developers working with Facebook. comet b ra n d i n g marketing + public relations evolved
  73. 73. SOCIAL MEDIA | PAGE OR GROUP? | GROUPS PAGES Permissions Can control membership: Open, but can restrict by age or open or closed, approvals. location. Communications Only <5,000 members can No limits on messages. blast emails. Sent to Update box. Sent to Inbox. Interaction Ex. Book club, alumni Ex. David Hasselhoff fan club association. Search Facebook search only. Indexed externally with Google, etc. Applications Can’t host applications. Enables applications, leading to a variety of interactions. Statistics No stats are compiled Facebook Insights Promotion Through invitations, social Facebook Advertising spread only. comet b ra n d i n g marketing + public relations evolved
  74. 74. FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
  75. 75. FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. comet b ra n d i n g marketing + public relations evolved
  76. 76. FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. comet b ra n d i n g marketing + public relations evolved
  77. 77. FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. RESEARCH to learn about the strengths/weaknesses/opportunities and challenges of working within Facebook. comet b ra n d i n g marketing + public relations evolved
  78. 78. FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. RESEARCH to learn about the strengths/weaknesses/opportunities and challenges of working within Facebook. SCAN the landscape to determine where your target demographic is hanging out and how to engage them. comet b ra n d i n g marketing + public relations evolved
  79. 79. FACEBOOK | STRATEGY | STEP ONE | PLAN + RESEARCH. DETERMINE goals/objectives. Awareness? Engagement? Online sales? Web traf c? Make a plan. Set expectations. De ne and report against them. RESEARCH to learn about the strengths/weaknesses/opportunities and challenges of working within Facebook. SCAN the landscape to determine where your target demographic is hanging out and how to engage them. SELECT the appropriate tactics for your efforts. comet b ra n d i n g marketing + public relations evolved
  80. 80. FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
  81. 81. FACEBOOK | STRATEGY | STEP TWO | STARTUP. comet b ra n d i n g marketing + public relations evolved
  82. 82. FACEBOOK | STRATEGY | STEP TWO | STARTUP. SET UP account(s). Page or Group? Link them to each other whenever possible. comet b ra n d i n g marketing + public relations evolved
  83. 83. FACEBOOK | STRATEGY | STEP TWO | STARTUP. SET UP account(s). Page or Group? Link them to each other whenever possible. GATHER your assets. Facebook comes alive with video, images, content. Consider new materials for new media. Compile and create content that dramatizes your brand story. comet b ra n d i n g marketing + public relations evolved
  84. 84. FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
  85. 85. FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. comet b ra n d i n g marketing + public relations evolved
  86. 86. FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. comet b ra n d i n g marketing + public relations evolved
  87. 87. FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. comet b ra n d i n g marketing + public relations evolved
  88. 88. FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. EXPLORE and nd companies doing really cool things. comet b ra n d i n g marketing + public relations evolved
  89. 89. FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. EXPLORE and nd companies doing really cool things. EMULATE those who do it well. comet b ra n d i n g marketing + public relations evolved
  90. 90. FACEBOOK | STRATEGY | STEP THREE | LISTEN + OBSERVE. SEARCH for people and topics using key words. FIND the competition and gure out what they’re doing right/wrong. EXPLORE and nd companies doing really cool things. EMULATE those who do it well. AVOID mistakes others have made. comet b ra n d i n g marketing + public relations evolved
  91. 91. FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
  92. 92. FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. comet b ra n d i n g marketing + public relations evolved
  93. 93. FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. BE A RESOURCE, offer relevant, unique and valuable content, recommendations and thoughts. People aren’t looking for a duplicate of your Web site. comet b ra n d i n g marketing + public relations evolved
  94. 94. FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. BE A RESOURCE, offer relevant, unique and valuable content, recommendations and thoughts. People aren’t looking for a duplicate of your Web site. ENGAGE with value-add commentary and opportunities to deepen their relationships with your brand. comet b ra n d i n g marketing + public relations evolved
  95. 95. FACEBOOK | STRATEGY | STEP FOUR | ENGAGE + GROW. BE A RESOURCE, offer relevant, unique and valuable content, recommendations and thoughts. People aren’t looking for a duplicate of your Web site. ENGAGE with value-add commentary and opportunities to deepen their relationships with your brand. JOIN THE CONVERSATION by responding to posts and contributions. comet b ra n d i n g marketing + public relations evolved
  96. 96. FACEBOOK | STRATEGY | comet b ra n d i n g marketing + public relations evolved
  97. 97. FACEBOOK | STRATEGY | STEP FIVE | MEASURE RESULTS. comet b ra n d i n g marketing + public relations evolved
  98. 98. FACEBOOK | STRATEGY | STEP FIVE | MEASURE RESULTS. CONVERT engagement into desired business outcome. Make sure your strategy is driving toward your end game. comet b ra n d i n g marketing + public relations evolved
  99. 99. FACEBOOK | STRATEGY | STEP FIVE | MEASURE RESULTS. CONVERT engagement into desired business outcome. Make sure your strategy is driving toward your end game. PROVE what you did was worth it. Did you achieve your goals? Did you identify new goals? What comes next? comet b ra n d i n g marketing + public relations evolved
  100. 100. SOCIAL MEDIA | THINGS TO STRIVE FOR | comet b ra n d i n g marketing + public relations evolved
  101. 101. SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. comet b ra n d i n g marketing + public relations evolved
  102. 102. SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. comet b ra n d i n g marketing + public relations evolved
  103. 103. SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. comet b ra n d i n g marketing + public relations evolved
  104. 104. SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. • ADD VALUE in relevant ways. comet b ra n d i n g marketing + public relations evolved
  105. 105. SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. • ADD VALUE in relevant ways. • SHARE stories and pictures. comet b ra n d i n g marketing + public relations evolved
  106. 106. SOCIAL MEDIA | THINGS TO STRIVE FOR | • BE AUTHENTIC. People can spot a fake from miles away. • BE CONSISTENT. Commit time and resources necessary to do it well. • LISTEN + RESPOND. This is a two-way conversation. • ADD VALUE in relevant ways. • SHARE stories and pictures. • BE PATIENT. It takes time to build a network in person. Same thing applies in social media. comet b ra n d i n g marketing + public relations evolved
  107. 107. FACEBOOK | RESOURCES RECAP | • There’s a lot you can do directly within Facebook. • You can deepen your offering with custom applications and Page design. • Data and information is readily available to measure your outcomes and prove ROI. • Stick to your strategy to focus your efforts and stay on course. comet b ra n d i n g marketing + public relations evolved
  108. 108. FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
  109. 109. FACEBOOK | EXPECTATIONS | Rome wasn’t built in a day: comet b ra n d i n g marketing + public relations evolved
  110. 110. FACEBOOK | EXPECTATIONS | Rome wasn’t built in a day: it takes time to build community. comet b ra n d i n g marketing + public relations evolved
  111. 111. FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
  112. 112. FACEBOOK | EXPECTATIONS | Can’t have rainbows without the rain: comet b ra n d i n g marketing + public relations evolved
  113. 113. FACEBOOK | EXPECTATIONS | Can’t have rainbows without the rain: expect critics. comet b ra n d i n g marketing + public relations evolved
  114. 114. FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
  115. 115. FACEBOOK | EXPECTATIONS | Open kimono policy applies: be transparent and authentic. comet b ra n d i n g marketing + public relations evolved
  116. 116. FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
  117. 117. FACEBOOK | EXPECTATIONS | Sad clowns are confusing (and creepy): comet b ra n d i n g marketing + public relations evolved
  118. 118. FACEBOOK | EXPECTATIONS | Sad clowns are confusing (and creepy): stay consistent with your brand. comet b ra n d i n g marketing + public relations evolved
  119. 119. FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
  120. 120. FACEBOOK | EXPECTATIONS | Don’t let jerks sidetrack your efforts: comet b ra n d i n g marketing + public relations evolved
  121. 121. FACEBOOK | EXPECTATIONS | Don’t let jerks sidetrack your efforts: ensure alignment with business goals. comet b ra n d i n g marketing + public relations evolved
  122. 122. FACEBOOK | EXPECTATIONS | comet b ra n d i n g marketing + public relations evolved
  123. 123. FACEBOOK | EXPECTATIONS | Can’t put the genie back in the bottle: comet b ra n d i n g marketing + public relations evolved
  124. 124. FACEBOOK | EXPECTATIONS | Can’t put the genie back in the bottle: discretion is paramount. comet b ra n d i n g marketing + public relations evolved
  125. 125. FACEBOOK | RESOURCES FOR FURTHER READING | comet b ra n d i n g marketing + public relations evolved
  126. 126. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. comet b ra n d i n g marketing + public relations evolved
  127. 127. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. comet b ra n d i n g marketing + public relations evolved
  128. 128. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. comet b ra n d i n g marketing + public relations evolved
  129. 129. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers comet b ra n d i n g marketing + public relations evolved
  130. 130. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers • Facebook product guides within the site comet b ra n d i n g marketing + public relations evolved
  131. 131. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers • Facebook product guides within the site • Omniture has a new analytics tool for Facebook applications, others doing same comet b ra n d i n g marketing + public relations evolved
  132. 132. FACEBOOK | RESOURCES FOR FURTHER READING | • AllFacebook.com: “the unof cial Facebook blog.” Applications stats, Page stats, FB Connect sites, more. • InsideFacebook.com: AppData, Page Data, Facebook Marketing Bible, more. • Mashable.com: blogs, reviews of updates and applications. • Facebook Platform: community and discussion for developers • Facebook product guides within the site • Omniture has a new analytics tool for Facebook applications, others doing same • FastCompany.com: 7/28 article by Noah Robischon about documentary Our Time, includes interview with Mark Zuckerberg. comet b ra n d i n g marketing + public relations evolved
  133. 133. SOCIAL MEDIA | QUESTIONS? COMMENTS? | comet b ra n d i n g ? marketing + public relations evolved
  134. 134. *all enclosed content confidential + copyright ©2009 comet branding llc a milwaukee-based progressive branding, marketing + public relations agency
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×