Social Media for Community-Building
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Social Media for Community-Building

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Examples of how social media can be used to support the growth of business, promote community participation, streamline communication for educational institutions and to advance cultural......

Examples of how social media can be used to support the growth of business, promote community participation, streamline communication for educational institutions and to advance cultural initiatives. This panel presented to attendees of the 2009 International Downtown Associations' Conference in Milwaukee, WI.

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  • 1. Social Media for Community-Building sp rEn kLR e E sp rEn kLR e E
  • 2. What is Social Media? Who is Using it? Al Krueger Partner and Co-owner
  • 3. SOCIAL MEDIA | CATEGORIES |
  • 4. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both
  • 5. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs
  • 6. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards
  • 7. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge
  • 8. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge 5. Social bookmarking
  • 9. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge 5. Social bookmarking 6. Wikis
  • 10. SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge 5. Social bookmarking 6. Wikis 7. Tools
  • 11. SOCIAL MEDIA | USER TRENDS: BIG FOUR | Founded 2003 Founded 2006 Founded 2005 Founded 2004 source: Quantcast.com 5.09
  • 12. SOCIAL MEDIA | WHO USES FACEBOOK? | US: 91.2 m source: istrategy labs via mashable.com
  • 13. SOCIAL MEDIA | WHO USES LINKEDIN? | US: 11m Global: 20.8 source: Quantcast.com 6.09
  • 14. SOCIAL MEDIA | WHO USES TWITTER? | US monthly visitors: 21.9 million 55% Age 35+ 58% Higher Ed. Varied Income 21% 14% 26% 21% 45% 41% 34% 44% 24% 29% Grad School $0-30k $30-60k 18-34 35-49 College $60-100k $100k + 50+ No College source: Quantcast.com 5.09
  • 15. SOCIAL MEDIA | WHO USES YOUTUBE? | US: 71.9m source: Quantcast.com 5.09
  • 16. Five Things You Need to Know About Social Media Jeff Sherman President and Co-owner
  • 17. Five things you need to know about social media:
  • 18. Five things you need to know about social media: 1. It’s the way it is. Embrace it. 
  • 19. Five things you need to know about social media: 1. It’s the way it is. Embrace it.  2. It’s up to you to find and leverage value.
  • 20. Five things you need to know about social media: 1. It’s the way it is. Embrace it.  2. It’s up to you to find and leverage value. 3. Age matters. Well, kind of. Actually not really.
  • 21. Five things you need to know about social media: 1. It’s the way it is. Embrace it.  2. It’s up to you to find and leverage value. 3. Age matters. Well, kind of. Actually not really. 4. It’s the content, stupid.
  • 22. Five things you need to know about social media: 1. It’s the way it is. Embrace it.  2. It’s up to you to find and leverage value. 3. Age matters. Well, kind of. Actually not really. 4. It’s the content, stupid. 5. Here are twelve reasons why your life will be better when you use Twitter.
  • 23. Social Media: Art and the Media Mary Louise Schumacher Art and Architecture Critic
  • 24. The Old Model
  • 25. The New Model • Invites people into the process. • Is more transparent. • Is less expert driven. • Creates dialogue.
  • 26. A few examples:
  • 27. In the Making
  • 28. In the Making
  • 29. Janet Zweig
  • 30. Lakefront Designs:
  • 31. Social Media for Educational Institutions Tim Cigelske Communication Specialist
  • 32. Marquette’s Favorite Tweets
  • 33. Marquette University’s Facebook Friends April 2009 - today
  • 34. Community-Focused sp Social Media rE e nkLR E Steve Glynn President and Founder sp rEn kLR e E
  • 35. Community Focused Social Media • Reviving Long-Standing Issues With New Media ‣ Public Transit ‣ Emerging Industries ‣ Talent Retention ‣ Schools and Education ‣ Fund Raising sp rEn kLR e E sp rEn kLR e E
  • 36. Community Focused Social Media • Objectives ‣ Awareness and Education ‣ Interaction and Take-action • Strategy ‣ Identify centers of expertise, influence and critical links ‣ Quickly produce, publish and promote relevant content ‣ Continuously monitor community reaction and response sp rEn kLR e E sp rEn kLR e E
  • 37. Community Focused Social Media • Requirements for Success ‣ Support from and access to key elected officials, business leaders and organizations. ‣ Use of traditional and social media to generate in-person interaction. ‣ Simple, relevant, action-focused content. ‣ Patience. sp rEn kLR e E sp rEn kLR e E
  • 38. sp rEn kLR e E sp rEn kLR e E
  • 39. sp rEn kLR e E sp rEn kLR e E
  • 40. sp rEn kLR e E sp rEn kLR e E
  • 41. sp rEn kLR e E sp rEn kLR e E
  • 42. sp rEn kLR e E sp rEn kLR e E
  • 43. sp rEn kLR e E sp rEn kLR e E
  • 44. 283 views 302 views 238 views 959 total views 92 views 44 views Day of event. Built blog on 3/19. It did not exist before this day. sp rEn kLR e E sp rEn kLR e E
  • 45. Social Media for Business Sara Meaney Partner and Co-owner
  • 46. SOCIAL MEDIA | STRATEGIC BUSINESS USES |
  • 47. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications
  • 48. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness
  • 49. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling
  • 50. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community
  • 51. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation
  • 52. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees
  • 53. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering
  • 54. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service
  • 55. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service • Product innovation
  • 56. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service • Product innovation • Fundraising
  • 57. SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service • Product innovation • Fundraising • Marketing / PR
  • 58. 88Nine Radio Milwaukee social media outcomes: community support | engagement | awareness
  • 59. 88Nine Radio Milwaukee social media outcomes: community support | engagement | awareness
  • 60. InterContinental Milwaukee social media goals: awareness | bar & restaurant traffic | buzz
  • 61. InterContinental Milwaukee social media goals: awareness | bar & restaurant traffic | buzz
  • 62. InterContinental Milwaukee
  • 63. InterContinental Milwaukee
  • 64. Grand Geneva Resort social media goals: awareness | occupancy | customer service | loyalty
  • 65. Grand Geneva Resort social media goals: awareness | occupancy | customer service | loyalty
  • 66. Blatz Market & Liquor social media goals: awareness | sales! | customer service | community
  • 67. Questions? sp rEn kLR e E sp rEn kLR e E
  • 68. Thank you. @artcity sp @MarquetteU rEn kLR e @TeecycleTimE sp @shermanjeff rEn kLR e E @alkrueger @sarameaney @spreenkler