Social Media for Community-Building

Social Media for Community-Building sp rEn kLR e E sp rEn kLR e E

What is Social Media? Who is Using it? Al Krueger Partner and Co-owner

SOCIAL MEDIA | CATEGORIES |

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge 5. Social bookmarking

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge 5. Social bookmarking 6. Wikis

SOCIAL MEDIA | CATEGORIES | 1. Networking sites: social, business, both 2. Blogs & microblogs 3. Forums & discussion boards 4. Content-sharing: photos, video, knowledge 5. Social bookmarking 6. Wikis 7. Tools

SOCIAL MEDIA | USER TRENDS: BIG FOUR | Founded 2003 Founded 2006 Founded 2005 Founded 2004 source: Quantcast.com 5.09

SOCIAL MEDIA | WHO USES FACEBOOK? | US: 91.2 m source: istrategy labs via mashable.com

SOCIAL MEDIA | WHO USES LINKEDIN? | US: 11m Global: 20.8 source: Quantcast.com 6.09

SOCIAL MEDIA | WHO USES TWITTER? | US monthly visitors: 21.9 million 55% Age 35+ 58% Higher Ed. Varied Income 21% 14% 26% 21% 45% 41% 34% 44% 24% 29% Grad School $0-30k $30-60k 18-34 35-49 College $60-100k $100k + 50+ No College source: Quantcast.com 5.09

SOCIAL MEDIA | WHO USES YOUTUBE? | US: 71.9m source: Quantcast.com 5.09

Five Things You Need to Know About Social Media Jeff Sherman President and Co-owner

Five things you need to know about social media:

Five things you need to know about social media: 1. It’s the way it is. Embrace it.

Five things you need to know about social media: 1. It’s the way it is. Embrace it. 2. It’s up to you to ﬁnd and leverage value.

Five things you need to know about social media: 1. It’s the way it is. Embrace it. 2. It’s up to you to ﬁnd and leverage value. 3. Age matters. Well, kind of. Actually not really.

Five things you need to know about social media: 1. It’s the way it is. Embrace it. 2. It’s up to you to ﬁnd and leverage value. 3. Age matters. Well, kind of. Actually not really. 4. It’s the content, stupid.

Five things you need to know about social media: 1. It’s the way it is. Embrace it. 2. It’s up to you to ﬁnd and leverage value. 3. Age matters. Well, kind of. Actually not really. 4. It’s the content, stupid. 5. Here are twelve reasons why your life will be better when you use Twitter.

Social Media: Art and the Media Mary Louise Schumacher Art and Architecture Critic

The Old Model

The New Model • Invites people into the process. • Is more transparent. • Is less expert driven. • Creates dialogue.

A few examples:

In the Making

Janet Zweig

Lakefront Designs:

Social Media for Educational Institutions Tim Cigelske Communication Specialist

Marquette’s Favorite Tweets

Marquette University’s Facebook Friends April 2009 - today

Community-Focused sp Social Media rE e nkLR E Steve Glynn President and Founder sp rEn kLR e E

Community Focused Social Media • Reviving Long-Standing Issues With New Media ‣ Public Transit ‣ Emerging Industries ‣ Talent Retention ‣ Schools and Education ‣ Fund Raising sp rEn kLR e E sp rEn kLR e E

Community Focused Social Media • Objectives ‣ Awareness and Education ‣ Interaction and Take-action • Strategy ‣ Identify centers of expertise, inﬂuence and critical links ‣ Quickly produce, publish and promote relevant content ‣ Continuously monitor community reaction and response sp rEn kLR e E sp rEn kLR e E

Community Focused Social Media • Requirements for Success ‣ Support from and access to key elected ofﬁcials, business leaders and organizations. ‣ Use of traditional and social media to generate in-person interaction. ‣ Simple, relevant, action-focused content. ‣ Patience. sp rEn kLR e E sp rEn kLR e E

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283 views 302 views 238 views 959 total views 92 views 44 views Day of event. Built blog on 3/19. It did not exist before this day. sp rEn kLR e E sp rEn kLR e E

Social Media for Business Sara Meaney Partner and Co-owner

SOCIAL MEDIA | STRATEGIC BUSINESS USES |

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service • Product innovation

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service • Product innovation • Fundraising

SOCIAL MEDIA | STRATEGIC BUSINESS USES | • Internal communications • Brand awareness • Selling • Building community • Prospecting / lead-generation • Recruit / retain employees • Research / intelligence-gathering • Customer service • Product innovation • Fundraising • Marketing / PR

88Nine Radio Milwaukee social media outcomes: community support | engagement | awareness

InterContinental Milwaukee social media goals: awareness | bar & restaurant trafﬁc | buzz

InterContinental Milwaukee

Grand Geneva Resort social media goals: awareness | occupancy | customer service | loyalty

Blatz Market & Liquor social media goals: awareness | sales! | customer service | community

Questions? sp rEn kLR e E sp rEn kLR e E

Thank you. @artcity sp @MarquetteU rEn kLR e @TeecycleTimE sp @shermanjeff rEn kLR e E @alkrueger @sarameaney @spreenkler

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Social Media for Community-Building

by Hanson Dodge Creative on Sep 14, 2009

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Social Media for Community-Building — Presentation Transcript