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Social Media for Recruitment and Retention

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Social media platforms are excellent tools for connecting with and building relationships with various audiences. Corporate recruiters and human resources professionals can benefit greatly from the ...

Social media platforms are excellent tools for connecting with and building relationships with various audiences. Corporate recruiters and human resources professionals can benefit greatly from the strategic use of new media programs to attract and retain talent to their companies and organizations.

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Social Media for Recruitment and Retention Social Media for Recruitment and Retention Presentation Transcript

  • Hiring On All Cylinders? Social Media for Recruitment and Retention
  • SOCIAL MEDIA FOR R&R | OVERVIEW |
  • SOCIAL MEDIA FOR R&R | OVERVIEW | 1. Landscape Overview
  • SOCIAL MEDIA FOR R&R | OVERVIEW | 1. Landscape Overview 2. Case Studies
  • SOCIAL MEDIA FOR R&R | OVERVIEW | 1. Landscape Overview 2. Case Studies 3. New Channels = New Implications
  • SOCIAL MEDIA FOR R&R | OVERVIEW | 1. Landscape Overview 2. Case Studies 3. New Channels = New Implications 4. About Comet
  • SOCIAL MEDIA FOR R&R | CAREERBUILDER SURVEY: AUG 2010 | Recruitment/employment
lags
behind
other
corporate
func7ons
in
use
of
 social
media Surveyed
2,500
employers: • 35%
of
companies
are
using
social
media
to
promote
their
business • 25%
using
to
connect
with
customers
or
clients • 21%
using
for
recruitment • 13%
to
strengthen
their
employment
brands
  • SOCIAL MEDIA FOR R&R | CAREERBUILDER SURVEY: AUG 2010 | Surveyed
4,500
workers/job
seekers
in
the
US
want: • 35%
to
be
able
to
search
job
lis7ngs • 23%
informa7on
on
career
paths • 16%
ability
to
check
out
culture/
see
evidence
that
working
there
is
“fun” • 16%
tes7monials
from
current
employees • 12%
videos
of
company,
employees
or
events • 10%
videos
of
products/services They
DON’T
want: • 38%
job
pos7ngs
that
read
like
adver7sements • 30%
failure
to
reply
to
ques7ons
on
employment
plaRorms • 22%
failure
to
post
informa7on
regularly • 22%
removing
or
filtering
public
comments
  • SOCIAL MEDIA FOR R&R | LOTS OF OPTIONS | General Business‐centric HR‐centric
  • SOCIAL MEDIA FOR R&R | ERNST & YOUNG |
  • SOCIAL MEDIA FOR R&R | TiVo | 11% increase in referrals through LinkedIn alone.
  • SOCIAL MEDIA FOR R&R | US AIRFORCE | • High
engagement
and
commentary • Variety
of
informa7on
shared • Interac7ve
peek
into
the
organiza7on
  • SOCIAL MEDIA | TEC |
  • SOCIAL MEDIA | TEC |
  • SOCIAL MEDIA | TEC |
  • SOCIAL MEDIA | TEC | PROGRAM | ‣ Target
research
for
social
media
plaRorm
use ‣ Streamlined
blog
usage
to
drive
engagement ‣ Ongoing
video
series
 ‣ Consistent
par7cipa7on ‣ Significant
LinkedIn
strategy
deployed
at
many
levels
  • SOCIAL MEDIA | TEC | PROGRAM | ‣ Target
research
for
social
media
plaRorm
use ‣ Streamlined
blog
usage
to
drive
engagement ‣ Ongoing
video
series
 ‣ Consistent
par7cipa7on ‣ Significant
LinkedIn
strategy
deployed
at
many
levels THE RESULT | ‣ 39%
increase
in
website
traffic
over
pre‐social
media
levels. ‣ Social
media
site
referrals
now
represent
15%
of
total
website
traffic. ‣ Search
engine
rankings
for
the
website
improved
significantly
 ‐ Total
search
engine
traffic
up
50% ‐ Google
traffic
increase
of
49% ‐ Bing
traffic
increase
of
41%

  • SOCIAL MEDIA FOR R&R | INTEGRATED RECRUITMENT STRATEGY | YOUR COMPANY
  • YOUR | AUDIENCE | 
Ac;ve
 
Ac;ve
 Social
Media
 Internet Users 
Users
  • YOUR | AUDIENCE | L CIA SO IA D ME ENT T C ON YOU S ELP NECT H N CO 
Ac;ve
 
Ac;ve
 Social
Media
 Internet Users 
Users
  • SOCIAL MEDIA FOR R&R | RETENTION | Claims
80%
of
Fortune
500
companies
as
clients 
 •
Communica7on •
Connec7ons •
Collabora7on •
Access •
Openness •
Intui7ve •
Many
other
examples:
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK |
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK |
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK |
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK |
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK |
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK |
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK | post
=
650+
views
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK | post
=
650+
views video
=
300+
views
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK | post
=
650+
views generated
24%
of
post
visits video
=
300+
views
  • SOCIAL MEDIA FOR R&R | CHANGE HOW YOU THINK | 200+
applicants:
 post
=
650+
views 10%
submifed
via
social
plaRorms
only generated
24%
of
post
visits video
=
300+
views
  • SOCIAL MEDIA FOR R&R | NEW IMPLICATIONS |
  • SOCIAL MEDIA FOR R&R | NEW IMPLICATIONS |
  • SOCIAL MEDIA FOR R&R | NEW IMPLICATIONS | the
game
has
changed...
  • SOCIAL MEDIA FOR R&R | START WITH THE BASICS |
  • LEADERSHIP | ABOUT COMET
  • LEADERSHIP | ABOUT COMET Sara Meaney partner | left brain 14 years of client and agency side experience in branding, marketing, PR + social media.
  • LEADERSHIP | ABOUT COMET Sara Meaney partner | left brain 14 years of client and agency side experience in branding, marketing, PR + social media. Al Krueger partner | right brain 11 years of client and agency side experience in branding, marketing, PR + social media.
  • COMET BRANDING + PR | COMPETENCIES | SOCIAL MEDIA ‣ Blogger Outreach and Influencing ‣ Measurement and Reporting ‣ Competitive Analysis ‣ Ongoing Participation: Driving Conversation and Engagement ‣ Content Planning and Creation (written, audio, visual and video) ‣ Setup and Integration of Social Media Platforms ‣ Corporate Social Media Guidelines and Policy Development ‣ Social Media and Traditional Research ‣ Custom Blog Platform Development ‣ Social Media Newsroom Development ‣ Ideation and Strategic Counsel ‣ Social Media Training ‣ Implementation Roadmap Development ‣ Story Line Development and Execution ‣ Internal Social Media Process Development ‣ Strategic Personality and Voice Development ‣ Listening, Monitoring, Insight Gathering and Responding ‣ Strategic Plan Development ‣ Management of Content Sharing Sites ‣ SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats comet branding | pr | social media
  • COMET BRANDING + PR | COMPETENCIES | PUBLIC RELATIONS ‣ Awards Submissions ‣ Social Media Release Development and Distribution ‣ Crisis Communications and Planning ‣ Speaking Engagements and Preparation ‣ Competitive Analysis ‣ Sponsorship Research, Development and ‣ Event Concept Development, Production and Management Management ‣ Story Ideation, Development and Writing ‣ Interview Coordination and Management ‣ Story Trend Analysis and Recommendations ‣ Media Material Development ‣ Strategic Partnership Research, ‣ Media/Blogger Research Development and Management ‣ Media/Blogger Relationship Development ‣ Strategic Public Relations Research, ‣ Media/Blogger Pitching Planning and Execution ‣ Media/Interview Training ‣ SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats ‣ Product Launch Programs ‣ Voice and Messaging Development ‣ Placement Tracking and Reporting comet branding | pr | social media
  • COMET BRANDING + PR | EXPERIENCE | B2C: B2B: ‣ Consumer Packaged Goods ‣ Accounting ‣ Green | Sustainable ‣ Aviation | Aerospace ‣ Healthcare | Health Insurance ‣ Mergers & Acquisitions ‣ Technology ‣ Technology ‣ Travel | Hospitality | Dining ‣ Private Equity | Turnaround Management ‣ Sports Marketing | Sports Event Management ‣ Manufacturing | Heavy Industry ‣ Pharmaceutical | Biotech ‣ Emerging Technology | Social Technology ‣ Outdoor Recreation | Products ‣ Real Estate Development Non-Profit: ‣ Fashion ‣ Social Responsibility | Advocacy ‣ Travel and Tourism | Visitor Bureau ‣ Education ‣ Advocacy comet branding | pr | social media
  • QUESTIONS? |
  • QUESTIONS? | ?
  • *all enclosed content confidential + copyright ©2007-2010 comet branding Sara
Meaney sara@cometbranding.com @sarameaney 414‐672‐8777 a marketing, pr and social media agency