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Silverpop User Group: Email + Social = Better Business Outcomes
While social media is growing rapidly as a popular marketing method, email continues to be very relevant for communication. In her presentation, “Digital Chocolate + Electronic Peanut Butter: How Social Media and Email Complement Each Other for Better Marketing Outcomes,” Sara Meaney talks about how social media and email marketing work in tandem making them more powerful than either method would be alone.
This presentation, for the Silverpop User Group, discusses the ways companies can optimize their mix of electronic marketing strategies to get the most out of their time and investment.
4 major trends are highlighted
- The growth of mobile
- Location based marketing
- The social inbox
Plus, 8 key takeaways to put into place immediately