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Presenting: UWM AdClub - HOW TO Stand Out in the Competitive Job Market
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Presenting: UWM AdClub - HOW TO Stand Out in the Competitive Job Market

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Laura Gainor will be presenting to the UWM AdClub about how to make yourself stand out in the competitive job market by using social media to creatively brand yourself.

Laura Gainor will be presenting to the UWM AdClub about how to make yourself stand out in the competitive job market by using social media to creatively brand yourself.

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  • 1. 1 + pr
  • 2. comet marketing + public relations evolved Laura Gainor Social Media Strategist November 17, 2010 Presenting: UWM AdClub HOW TO: Stand Out in the Competitive Job Market
  • 3. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of results Chapter 4: How to stand out in the competitive job market Chapter 5: Questions?
  • 4. PERSONAL BRANDING | About Laura Gainor comet marketing + public relations evolved About Laura Gainor • UWM Graduate! Bachelors Degrees in Fine Arts - Photography & Journalism-Advertising. • Former UWM AdClub officer. • Social Media Strategist for Comet Branding • Professional background in creative photography & design, client services management, and personal & business branding strategies. After landing my job at Comet, by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media and stand out in the competitive job market.
  • 5. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to stand out in the competitive job market Chapter 5: Questions?
  • 6. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved Faced with a challenge: How do I network and find a job when living in a different city?
  • 7. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved The Gainors moving to Milwaukee 02/01/10 Used Twitter to network Quickly found MKE social media professionals Followed daily conversations Joined in on the conversations Got a feel for the MKE social media culture Continued using social media tools SquarePik launched 02/11/10 Comet Tweeted they were hiring! 02/11/10 Developed idea to creatively grab attention. Created large Comet logo poster 02/11/10 Produced introductory YouTube video 02/11/10 Trip to Milwaukee 02/12/10 #LauraGainorToMilwaukee strategy created All of this occurred over a very short period of time: We found out we were moving to Milwaukee on February 1, 2010 First trip to Milwaukee to find a home on February 12, 2010
  • 8. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved Toured Milwaukee with the Comet Branding Logo Poster. February 12 - 14, 2010 Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo tour through Milwaukee Pushed content to @CometBranding through Twitter.
  • 9. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved Laura Gainor Utilizing Social Media SlideShare Presentation Created on Monday, February 15, 2010 Click HERE to view the full presentation.
  • 10. comet marketing + public relations evolved PERSONAL BRANDING | How I Got Hired at Comet Branding The purpose of the SlideShare presentation: • Told the full story of #LauraGainorToMilwaukee. • Turned a standard resume into a story that incorporated my life experiences, social media and my creative talents. • Served as a means to demonstrate my specialties, instead of solely writing them on paper. • Provided Comet Branding the opportunity to see my personality through photos and videos. • Showed real-time feedback from Comet Branding. • Published the presentation on SlideShare to share with other professionals on how to brand themselves and get the attention of a potential employer. • Promoted Comet Branding.
  • 11. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to stand out in the competitive job market Chapter 5: Questions?
  • 12. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Immediate response to the #LauraGainorToMilwaukee Twitter activity. Monday, February 15, 2010 Link to the SlideShare Presentation: “Laura Gainor Utilizing Social Media” Tweeted to @AlKrueger & @SaraMeaney Monday, February 15, 2010 Email was not sent. Paper resume was not sent. Just a tweet including this link: http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media
  • 13. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Skype Interview with Comet Branding Partners Al Krueger & Sara Meaney Friday, February 19, 2010Skype interview scheduled on the same day through Twitter direct messages. Monday, February 15, 2010
  • 14. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Gainor Road Trip Moving from Charlotte to Milwaukee Thursday, February 25, 2010 Started Unpacking in our New Home in Milwaukee. Friday, February 26, 2010 In-Person Interview at Comet with Al Krueger & Sara Meaney. Monday, March 1, 2010
  • 15. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Immediately following the in-person interview, having lunch @Water_Buffalo, I was offered the job as PR + Social Media Strategist Monday, March 1, 2010 Hired 10 days after the initial Skype interview After only meeting once in-person, I was hired the same day.
  • 16. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved My first day at Comet Branding Wednesday, March 3, 2010 1.5 days after being offered the job. 20 days after seeing @CometBranding’s Tweet about the position.
  • 17. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved SlideShare featured my presentation in their March Newsletter Number of presentation views jumped to over 20,000. Today the presentation has over 40,000 views.
  • 18. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved The Milwaukee Business Journal featured my story. Monday, March 15, 2010 “Online Efforts Make Job Hunter Stand Out” Read the full Milwaukee Business Journal Article HERE.
  • 19. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Featured in PRWeek’s 2010 Career Guide September 2010 “Job Hunting on Social Media” Read the full PRWeek Career Guide 2010 article HERE.
  • 20. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to stand out in the competitive job market Chapter 5: Questions?
  • 21. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved Social Media is changing the competition within today’s job market. It has become very competitive and the standards are very high to show your potential employer why you would be a great addition to the team. How are you making yourself stand out?
  • 22. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved Traditional Paper Resume vs. Don’t make your potential employer guess what you do. Show them what you’re capable of doing for their company. Virtual Resume
  • 23. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved Develop Your Personal Brand using Social Media
  • 24. Google yourself. • It’s the first place potential employers go to find more information about you. • What are the top search results for your name? • What content is on those links? • Social Media channels give you the opportunity to create your brand on Google. • Top results are typically your social media channels. • Be aware of the content you’re publishing on these channels. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved
  • 25. Choosing a name for your social media channels. • Website Domain • Twitter Profile • Facebook Profile • YouTube/Vimeo Channel Profiles • LinkedIn Profile Choose unique URLs for all of your social media channels and keep them consistent. LinkedIn.com/in/LauraGainor Facebook.com/Laura.Gainor Twitter.com/LauraGainor PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved The first important step is to choose the correct name to represent yourself throughout all of your social media channels. Example: @LauraGainor vs. @LMG12
  • 26. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved Engage in conversations. • Twitter is one of the best ways to network and meet new people. • Utilize Twitter platforms, such as Hootsuite, to follow industry keywords, organizations you’re interested in, and companies. Engage in conversations on these topics. • Make it a point each day to engage in a Twitter conversation with someone other than posting information. • Expand your network. Find/Follow people of interest to you.
  • 27. Your brand identity. Logo and personal photo. • Your profile photo is your personal branding logo. • First impression. • Use the same photo on all of your social media channels. • People share your photo to present you to others. So make sure it’s how you want to represent yourself. • Use a good quality photo. Avoid using blurry or pixellated photos. • Don’t be stiff in the photo. Show a little of your personality, but not too much. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved @JasonKintzler @JakeDavidRohde @ToryJohnson
  • 28. Share videos to personally introduce yourself. • Setup your personal YouTube/Vimeo channels and use them as an opportunity to introduce yourself to the community, a potential employer, and the world. • Videos give you the opportunity to be genuine and show your true self. • You don’t need to create a fancy video. Post regular content with you talking about topics you are passionate about, and that would be appealing to your target employer. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved
  • 29. What is your message? • Know your message. Know your audience. Stay consistent throughout. • Don’t be afraid of Twitter. It’s an excellent source for current events and networking. One of the first questions when starting to create your personal brand is, What do I tweet about? • You do not want to be a salesperson on Twitter. • Engage in conversations. Don’t just tell people about you. • Don’t tweet, just to tweet. Have a little substance. • People will recognize what you talk about and will want to follow you. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved
  • 30. Think of your personal brand as a business. • What are your goals with social media? • Promote yourself as a brand. Customize your profiles. Design a Custom Twitter Background • Keep track of results. How many people have you connected with each week? • What have you learned that you feel could benefit others? •Publish content regularly. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved
  • 31. Get creative. Play with social media. • Every day new social media tools are being created, opening up creative opportunities to find ways to utilize them for your personal branding. • Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch. • Use Twitter to see what your network is talking about. •Play. It’s very important to not be hesitant on experimenting with new social media tools. PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved @Stickybits @MicrosoftTag
  • 32. Most importantly... be yourself! PERSONAL BRANDING | How to Stand Out In the Competitive Job Market comet marketing + public relations evolved
  • 33. THANK YOU | comet marketing + public relations evolved Thank you for the opportunity to talk with you. #IAmUWM Connect with me. www.CometBranding.com www.LauraGainor.com @LauraGainor
  • 34. QUESTIONS? | comet marketing + public relations evolved Questions?