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Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
Presenting: Laura Gainor speaks to Marquette University about Personal Branding
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Presenting: Laura Gainor speaks to Marquette University about Personal Branding

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  • 1. 1 + pr
  • 2. comet marketing + public relations evolved Laura Gainor Social Media Strategist October 20, 2010 Presenting: Marquette University - Emerging Media How to Create Your Personal Brand Through Social Media
  • 3. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions?
  • 4. PERSONAL BRANDING | About Laura Gainor comet marketing + public relations evolved About Laura Gainor • Social Media Strategist for Comet Branding • Professional background in creative photography & design, client services management, and personal & business branding strategies. After landing my job at Comet by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media.
  • 5. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions?
  • 6. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved Faced with a challenge: How do I network and find a job when living in a different city?
  • 7. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved The Gainors moving to Milwaukee 02/01/10 Used Twitter to network Quickly found MKE social media professionals Followed daily conversations Joined in on the conversations Got a feel for the MKE social media culture Continued using social media tools SquarePik launched 02/11/10 Comet Tweeted they were hiring! 02/11/10 Developed idea to creatively grab attention. Created large Comet logo poster 02/11/10 Produced introductory YouTube video 02/11/10 Trip to Milwaukee 02/12/10 #LauraGainorToMilwaukee strategy created All of this occurred over a very short period of time: We found out we were moving to Milwaukee on February 1, 2010 First trip to Milwaukee to find a home on February 12, 2010
  • 8. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved Toured Milwaukee with the Comet Branding Logo Poster. February 12 - 14, 2010 Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo tour through Milwaukee Pushed content to @CometBranding through Twitter.
  • 9. PERSONAL BRANDING | How I Got Hired at Comet Branding comet marketing + public relations evolved Laura Gainor Utilizing Social Media SlideShare Presentation Created on Monday, February 15, 2010 Click HERE to view the full presentation.
  • 10. comet marketing + public relations evolved PERSONAL BRANDING | How I Got Hired at Comet Branding The purpose of the SlideShare presentation: • Told the full story of #LauraGainorToMilwaukee. • Turned a standard resume into a story that incorporated my life experiences, social media and my creative talents. • Served as a means to demonstrate my specialties, instead of solely writing them on paper. • Provided Comet Branding the opportunity to see my personality through photos and videos. • Showed real-time feedback from Comet Branding. • Published the presentation on SlideShare to share with other professionals on how to brand themselves and get the attention of a potential employer. • Promoted Comet Branding.
  • 11. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions?
  • 12. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Immediate response to the #LauraGainorToMilwaukee Twitter activity. Monday, February 15, 2010 Link to the SlideShare Presentation: “Laura Gainor Utilizing Social Media” Tweeted to @AlKrueger & @SaraMeaney Monday, February 15, 2010 Email was not sent. Paper resume was not sent. Just a tweet including this link: http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media
  • 13. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Skype Interview with Comet Branding Partners Al Krueger & Sara Meaney Friday, February 19, 2010Skype interview scheduled on the same day through Twitter direct messages. Monday, February 15, 2010
  • 14. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Gainor Road Trip Moving from Charlotte to Milwaukee Thursday, February 25, 2010 Started Unpacking in our New Home in Milwaukee. Friday, February 26, 2010 In-Person Interview at Comet with Al Krueger & Sara Meaney. Monday, March 1, 2010
  • 15. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Immediately following the in-person interview, having lunch @Water_Buffalo, I was offered the job as PR + Social Media Strategist Monday, March 1, 2010 Hired 10 days after the initial Skype interview After only meeting once in-person, I was hired the same day.
  • 16. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved My first day at Comet Branding Wednesday, March 3, 2010 1.5 days after being offered the job. 20 days after seeing @CometBranding’s Tweet about the position.
  • 17. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved SlideShare featured my presentation in their March Newsletter Number of presentation views jumped to over 20,000. Today the presentation has over 40,000 views.
  • 18. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved The Milwaukee Business Journal featured my story. Monday, March 15, 2010 “Online Efforts Make Job Hunter Stand Out” Read the full Milwaukee Business Journal Article HERE.
  • 19. PERSONAL BRANDING | Timeline of Results comet marketing + public relations evolved Featured in PRWeek’s 2010 Career Guide September 2010 “Job Hunting on Social Media” Read the full PRWeek Career Guide 2010 article HERE.
  • 20. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions?
  • 21. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 22. Choosing a name for your social media channels. • Website Domain • Twitter Profile • Facebook Profile • YouTube/Vimeo Channel Profiles • LinkedIn Profile Choose unique URLs for all of your social media channels and keep them consistent. LinkedIn.com/in/LauraGainor Facebook.com/Laura.Gainor Twitter.com/LauraGainor PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved The first important step is to choose the correct name to represent yourself throughout all of your social media channels. Example: @LauraGainor vs. @LMG12
  • 23. Google yourself. • It’s the first place potential employers go to find more information about you. • What are the top search results for your name? • What content is on those links? • Social Media channels give you the opportunity to create your brand on Google. • Top results are typically your social media channels. • Be aware of the content you’re publishing on these channels. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 24. Your brand identity. Logo and personal photo. • Your profile photo is your personal branding logo. • First impression. • Use the same photo on all of your social media channels. • People share your photo to present you to others. So make sure it’s how you want to represent yourself. • Use a good quality photo. Avoid using blurry or pixellated photos. • Don’t be stiff in the photo. Show a little of your personality, but not too much. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved @JasonKintzler @JakeDavidRohde @ToryJohnson
  • 25. What is your message? • Know your message. Know your audience. Stay consistent throughout. • Don’t be afraid of Twitter. It’s an excellent source for current events and networking. One of the first questions when starting to create your personal brand is, What do I tweet about? • You do not want to be a salesperson on Twitter. • Engage in conversations. Don’t just tell people about you. • Don’t tweet, just to tweet. Have a little substance. • People will recognize what you talk about and will want to follow you. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 26. Think of your personal brand as a business. • What are your goals with social media? • Promote yourself as a brand. Customize your profiles. Design a Custom Twitter Background • Keep track of results. How many people have you connected with each week? • What have you learned that you feel could benefit others? •Publish content regularly. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 27. Engage in conversations. • Twitter is one of the best ways to network and meet new people. • People won’t get the chance to know who you are, unless you talk with them on Twitter. • Make it a point each day to engage in a Twitter conversation with someone other than posting information. • Expand your network. Find/Follow people of interest to you. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 28. Get creative. Play with social media. • Every day new social media tools are being created, opening up creative opportunities to find ways to utilize them for your personal branding. • Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch. • Use Twitter to see what your network is talking about. •Play. It’s very important to not be hesitant on experimenting with new social media tools. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved @Stickybits @MicrosoftTag
  • 29. Most importantly... be yourself! PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 30. PERSONAL BRANDING | comet marketing + public relations evolved Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions?
  • 31. PERSONAL BRANDING | Implementing Social Engagement Strategies comet marketing + public relations evolved • Blogs are a vital platform to share information and engage with your audience and network. • Have a consistent theme throughout your blog. • Promotional tool for companies and your personal brand. • Don’t be salesy. Share and engage. Blogging
  • 32. PERSONAL BRANDING | Implementing Social Engagement Strategies comet marketing + public relations evolved • Share presentations about industry topics, personal interests, or classroom projects. • Use SlideShare as an online portolio. • Another source for sharing video content. • Embed presentations and videos directly within your LinkedIn profile. SlideShare Presentations & Videos
  • 33. PERSONAL BRANDING | Implementing Social Engagement Strategies comet marketing + public relations evolved • Produce and edit social media videos for clients, personal social engagement and featuring fun events. • Videos are an excellent way to represent yourself. Be genuine and show your true self. Videos can’t lie. • Video sharing sites: YouTube, Vimeo, SlideShare Social Media Videos
  • 34. PERSONAL BRANDING | Implementing Social Engagement Strategies comet marketing + public relations evolved • Weekly radio show hosting guests with highlighting brands and people excelling in the social media space. • The Comet team all take turns scheduling guests and co-hosting the radio show. Comet Branding Radio
  • 35. PERSONAL BRANDING | Implementing Social Engagement Strategies comet marketing + public relations evolved • Utilize LinkedIn’s applications to share information and enhance your personal profile. • Engage in industry discussions within LinkedIn groups. • Share blog content and discussion topics within your profile. • Connect. Network. Engage. LinkedIn Optimization
  • 36. THANK YOU | comet marketing + public relations evolved Thank you for the opportunity to talk with you about personal branding. Connect with me. www.CometBranding.com @LauraGainor
  • 37. QUESTIONS? | comet marketing + public relations evolved Questions?

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