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Presenting: Laura Gainor speaks to Marquette University about Personal Branding

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Presenting: Laura Gainor speaks to Marquette University about Personal Branding Presentation Transcript

  • 1. + pr 1
  • 2. Presenting: Marquette University - Emerging Media How to Create Your Personal Brand Through Social Media Laura Gainor Social Media Strategist October 20, 2010 comet marketing + public relations evolved
  • 3. PERSONAL BRANDING | Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions? comet marketing + public relations evolved
  • 4. PERSONAL BRANDING | About Laura Gainor About Laura Gainor • Social Media Strategist for Comet Branding • Professional background in creative photography & design, client services management, and personal & business branding strategies. After landing my job at Comet by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media. comet marketing + public relations evolved
  • 5. PERSONAL BRANDING | Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions? comet marketing + public relations evolved
  • 6. PERSONAL BRANDING | How I Got Hired at Comet Branding Faced with a challenge: How do I network and find a job when living in a different city? comet marketing + public relations evolved
  • 7. PERSONAL BRANDING | How I Got Hired at Comet Branding The Gainors Got a feel Used Twitter Quickly found Followed Joined in on moving to for the MKE to network MKE social media daily the Milwaukee social media professionals conversations conversations 02/01/10 culture Continued #LauraGainorToMilwaukee using social media tools strategy created Trip to Produced Created Comet Tweeted Developed SquarePik Milwaukee introductory large Comet they were idea to creatively launched 02/12/10 YouTube video logo poster hiring! grab attention. 02/11/10 02/11/10 02/11/10 02/11/10 All of this occurred over a very short period of time: We found out we were moving to Milwaukee on February 1, 2010 First trip to Milwaukee to find a home on February 12, 2010 comet marketing + public relations evolved
  • 8. PERSONAL BRANDING | How I Got Hired at Comet Branding Toured Milwaukee with the Comet Branding Logo Poster. February 12 - 14, 2010 Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo tour through Milwaukee comet Pushed content to @CometBranding through Twitter. marketing + public relations evolved
  • 9. PERSONAL BRANDING | How I Got Hired at Comet Branding Laura Gainor Utilizing Social Media SlideShare Presentation Created on Monday, February 15, 2010 Click HERE to view the full presentation. comet marketing + public relations evolved
  • 10. PERSONAL BRANDING | How I Got Hired at Comet Branding The purpose of the SlideShare presentation: • Told the full story of #LauraGainorToMilwaukee. • Turned a standard resume into a story that incorporated my life experiences, social media and my creative talents. • Served as a means to demonstrate my specialties, instead of solely writing them on paper. • Provided Comet Branding the opportunity to see my personality through photos and videos. • Showed real-time feedback from Comet Branding. • Published the presentation on SlideShare to share with other professionals on how to brand themselves and get the attention of a potential employer. • Promoted Comet Branding. comet marketing + public relations evolved
  • 11. PERSONAL BRANDING | Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions? comet marketing + public relations evolved
  • 12. PERSONAL BRANDING | Timeline of Results Immediate response to the #LauraGainorToMilwaukee Twitter activity. Monday, February 15, 2010 Link to the SlideShare Presentation: “Laura Gainor Utilizing Social Media” Tweeted to @AlKrueger & @SaraMeaney Monday, February 15, 2010 Email was not sent. Paper resume was not sent. Just a tweet including this link: http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media comet marketing + public relations evolved
  • 13. PERSONAL BRANDING | Timeline of Results Skype Interview with Comet Branding Partners Al Krueger & Sara Meaney Skype interview scheduled on the Friday, February 19, 2010 same day through Twitter direct messages. Monday, February 15, 2010 comet marketing + public relations evolved
  • 14. PERSONAL BRANDING | Timeline of Results Gainor Road Trip Moving from Charlotte to Milwaukee Thursday, February 25, 2010 Started Unpacking in our New Home in Milwaukee. Friday, February 26, 2010 In-Person Interview at Comet with Al Krueger & Sara Meaney. Monday, March 1, 2010 comet marketing + public relations evolved
  • 15. PERSONAL BRANDING | Timeline of Results Immediately following the in-person interview, having lunch @Water_Buffalo, I was offered the job as PR + Social Media Strategist Monday, March 1, 2010 Hired 10 days after the initial Skype interview After only meeting once in-person, I was hired the same day. comet marketing + public relations evolved
  • 16. PERSONAL BRANDING | Timeline of Results My first day at Comet Branding Wednesday, March 3, 2010 1.5 days after being offered the job. 20 days after seeing @CometBranding’s Tweet about the position. comet marketing + public relations evolved
  • 17. PERSONAL BRANDING | Timeline of Results SlideShare featured my presentation in their March Newsletter Number of presentation views jumped to over 20,000. Today the presentation has over 40,000 views. comet marketing + public relations evolved
  • 18. PERSONAL BRANDING | Timeline of Results The Milwaukee Business Journal featured my story. Monday, March 15, 2010 “Online Efforts Make Job Hunter Stand Out” Read the full Milwaukee Business Journal Article HERE. comet marketing + public relations evolved
  • 19. PERSONAL BRANDING | Timeline of Results “Job Hunting on Social Media” Featured in PRWeek’s Read the full PRWeek Career Guide 2010 article 2010 Career Guide HERE. September 2010 comet marketing + public relations evolved
  • 20. PERSONAL BRANDING | Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of Results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions? comet marketing + public relations evolved
  • 21. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy comet marketing + public relations evolved
  • 22. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Choosing a name for your social media channels. • Website Domain • Twitter Profile The first important step is to choose the correct name to represent • Facebook Profile yourself throughout all of your social • YouTube/Vimeo Channel Profiles media channels. • LinkedIn Profile Example: @LauraGainor vs. @LMG12 Choose unique URLs for all of your social media channels and keep them consistent. LinkedIn.com/in/LauraGainor Facebook.com/Laura.Gainor Twitter.com/LauraGainor comet marketing + public relations evolved
  • 23. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Google yourself. • It’s the first place potential employers go to find more information about you. • What are the top search results for your name? • What content is on those links? • Social Media channels give you the opportunity to create your brand on Google. • Top results are typically your social media channels. • Be aware of the content you’re publishing on these channels. comet marketing + public relations evolved
  • 24. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Your brand identity. Logo and personal photo. • Your profile photo is your personal branding logo. • First impression. • Use the same photo on all of your social media channels. • People share your photo to present you to others. So make sure it’s how you want to represent yourself. • Use a good quality photo. Avoid using blurry or pixellated photos. • Don’t be stiff in the photo. Show a little of your personality, but not too much. comet @JasonKintzler @JakeDavidRohde @ToryJohnson marketing + public relations evolved
  • 25. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy What is your message? • Know your message. Know your audience. Stay consistent throughout. • Don’t be afraid of Twitter. It’s an excellent source for current events and networking. One of the first questions when starting to create your personal brand is, What do I tweet about? • You do not want to be a salesperson on Twitter. • Engage in conversations. Don’t just tell people about you. • Don’t tweet, just to tweet. Have a little substance. • People will recognize what you talk about and will want to follow you. comet marketing + public relations evolved
  • 26. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Think of your personal brand as a business. • What are your goals with social media? • Promote yourself as a brand. Customize your profiles. Design a Custom Twitter Background • Keep track of results. How many people have you connected with each week? • What have you learned that you feel could benefit others? •Publish content regularly. comet marketing + public relations evolved
  • 27. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Engage in conversations. • Twitter is one of the best ways to network and meet new people. • People won’t get the chance to know who you are, unless you talk with them on Twitter. • Make it a point each day to engage in a Twitter conversation with someone other than posting information. • Expand your network. Find/Follow people of interest to you. comet marketing + public relations evolved
  • 28. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Get creative. Play with social media. • Everyday new social media tools are being created, opening up creative opportunities to find ways to utilize them for your personal branding. • Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch. • Use Twitter to see what your network is talking about. •Play. It’s very important to not be hesitant on experimenting with new social media tools. @Stickybits @MicrosoftTag comet marketing + public relations evolved
  • 29. PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy Most importantly... be yourself! comet marketing + public relations evolved
  • 30. PERSONAL BRANDING | Chapter 1: About Laura Gainor Chapter 2: How I got hired at Comet Branding Chapter 3: Timeline of results Chapter 4: How to create your own personal branding strategy Chapter 5: Implementing social engagement strategies Chapter 6: Questions? comet marketing + public relations evolved
  • 31. PERSONAL BRANDING | Implementing Social Engagement Strategies Blogging •Blogs are a vital platform to share information and engage with your audience and network. • Have a consistent theme throughout your blog. •Promotional tool for companies and your personal brand. • Don’t be salesy. Share and engage. comet marketing + public relations evolved
  • 32. PERSONAL BRANDING | Implementing Social Engagement Strategies SlideShare Presentations & Videos • Share presentations about industry topics, personal interests, or classroom projects. • Use SlideShare as an online portolio. • Another source for sharing video content. • Embed presentations and videos directly within your LinkedIn profile. comet marketing + public relations evolved
  • 33. PERSONAL BRANDING | Implementing Social Engagement Strategies Social Media Videos • Produce and edit social media videos for clients, personal social engagement and featuring fun events. • Videos are an excellent way to represent yourself. Be genuine and show your true self. Videos can’t lie. •Video sharing sites: YouTube, Vimeo, SlideShare comet marketing + public relations evolved
  • 34. PERSONAL BRANDING | Implementing Social Engagement Strategies Comet Branding Radio •Weekly radio show hosting guests with highlighting brands and people excelling in the social media space. • The Comet team all take turns scheduling guests and co-hosting the radio show. comet marketing + public relations evolved
  • 35. PERSONAL BRANDING | Implementing Social Engagement Strategies LinkedIn Optimization • Utilize LinkedIn’s applications to share information and enhance your personal profile. •Engage in industry discussions within LinkedIn groups. •Share blog content and discussion topics within your profile. • Connect. Network. Engage. comet marketing + public relations evolved
  • 36. THANK YOU | Thank you for the opportunity to talk with you about personal branding. Connect with me. @LauraGainor www.CometBranding.com comet marketing + public relations evolved
  • 37. QUESTIONS? | Questions? comet marketing + public relations evolved