Your SlideShare is downloading. ×
Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

158,390
views

Published on

When it comes to enabling wellness, social cues are very motivational. As social media continues to grow as a self-improvement support network, it makes a lot of sense that companies would leverage …

When it comes to enabling wellness, social cues are very motivational. As social media continues to grow as a self-improvement support network, it makes a lot of sense that companies would leverage social media in their wellness initiatives.

Sara Meaney spoke on this topic on September 14th for the Wellness Coalition of America - State of Wisconsin Green Bay, at their 21stAnnual Worksite Wellness Conference.

Sara’s presentation, “Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices” focuses on relevant trends and insights to consider as employers build and grow their worksite wellness programs. In it, she shares two ways that companies can implement them: enterprise-wide tools and programs and or a more DIY approach via third party tools and resources.

Published in: Business, News & Politics

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
158,390
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HANSON DODGE CREATIVE
  • 2. Making wellness social
    Motivate and Mobilize Employees Toward Healthier Choices
    Sara Meaney
    Partner, VP Social Media and Public Relations
  • 3.
  • 4. OverviewThe Social LandscapeNew Tools and TrendsRole of Social Media in Wellness InitiativesBest Practices
    4
    © Hanson Dodge Creative, All rights reserved.
  • 5. Who uses social media?
    © Hanson Dodge Creative, All rights reserved.
    5
  • 6. Who uses social media?
    79% of adult Americans use the Internet
    47% of of all adults have at least one social media account (doubled since 2008)
    92% use Facebook
    18% use LinkedIn
    13% use Twitter
    Pew Internet & American Life Project
    © Hanson Dodge Creative, All rights reserved.
    6
  • 7. Who uses social media?
    Before you discount your older workers…
    © Hanson Dodge Creative, All rights reserved.
    7
  • 8. Who uses social media?
    © Hanson Dodge Creative, All rights reserved.
    8
  • 9. Who uses social media?
    © Hanson Dodge Creative, All rights reserved.
    9
  • 10. 10
  • 11. Highly influential sites
    © Hanson Dodge Creative, All rights reserved.
    11
  • 12. Landscape
    Internet usage, demographics, mobile
    © Hanson Dodge Creative, All rights reserved.
    12
  • 13. Why do people use social media?
    Survey of Facebook users:
    Connection
    Self-expression
    Entertainment
    Discovery
    Control
    © Hanson Dodge Creative, All rights reserved.
    13
  • 14. Why do businesses use social media?
    External recruitment
    Brand awareness
    Corporate communications
    Marketing
    Research & innovation
    Customer service
    © Hanson Dodge Creative, All rights reserved.
    14
  • 15. Landscape
    Internet usage, demographics, mobile
    © Hanson Dodge Creative, All rights reserved.
    15
  • 16. Business usage — enterprise
    Collaboration
    Talent retention
    Employee relations
    Project management
    Operational efficiency
    Knowledge retention
    Document management
    © Hanson Dodge Creative, All rights reserved.
    16
  • 17. New tools and trends
    17
    © Hanson Dodge Creative, All rights reserved.
  • 18. New tools and trends
    Integration tools and applications
    Mobile-optimization
    Gamification
    © Hanson Dodge Creative, All rights reserved.
    18
  • 19. Assorted Integration tools
    © Hanson Dodge Creative, All rights reserved.
    19
  • 20. © Hanson Dodge Creative, All rights reserved.
    20
  • 21. gamification
    © Hanson Dodge Creative, All rights reserved.
    21
  • 22. gamification
    © Hanson Dodge Creative, All rights reserved.
    22
  • 23. The role of social in wellness
    23
    © Hanson Dodge Creative, All rights reserved.
  • 24. The role of social in Wellness
    88% of employees: “extremely” or “somewhat important” to long-term participation in wellness programs.
    44% of employers: “leveraging an individual’s social connections with its workplace wellness programs has increased employee engagement”
    ~60% of employees: “community and social elements of wellness programs were important in staying committed to good health.”
    © Hanson Dodge Creative, All rights reserved.
    24
  • 25. The role of social in Wellness
    Support
    Resources
    Tools
    Competition
    Sense of belonging
    Good old peer pressure
    © Hanson Dodge Creative, All rights reserved.
    25
  • 26. Leveraging social for Wellness
    Enterprise tools and programs
    Third party tools and resources
    © Hanson Dodge Creative, All rights reserved.
    26
  • 27. Enter — the social enterprise
    © Hanson Dodge Creative, All rights reserved.
    27
  • 28. Cue — Social wellness
    © Hanson Dodge Creative, All rights reserved.
    28
  • 29. Cue — Social wellness
    © Hanson Dodge Creative, All rights reserved.
    29
  • 30. Third party tools
    Map My Run / Map My Ride
    Active.com
    Nike+
    Daily Mile
    Run Keeper
    Calorie Count
    Traineo
    © Hanson Dodge Creative, All rights reserved.
    30
  • 31. © Hanson Dodge Creative, All rights reserved.
    31
  • 32. Third party tools
    32
  • 33. Third party tools
    © Hanson Dodge Creative, All rights reserved.
    33
  • 34. Third party tools
    © Hanson Dodge Creative, All rights reserved.
    34
  • 35. Best practices
    35
    © Hanson Dodge Creative, All rights reserved.
  • 36. Best practices
    Set goals
    Manage expectations – not a marathon!
    Define what success will look like
    Leverage appropriate tools — no more, no less
    Reward participation — directly and indirectly
    Anticipate challenges
    Measure and report
    © Hanson Dodge Creative, All rights reserved.
    36
  • 37. what is the goal?
    Program utilization – number of participants
    Reduction in sick days
    Reduction in healthcare group costs
    Employee retention
    Employee recruitment
    Increased productivity
    Weight lost, miles run, etc.
    © Hanson Dodge Creative, All rights reserved.
    37
  • 38. What is success?
    Remember the goal
    The right tools for the job can help you measure
    Not everyone wants the same thing
    Not everyone has consistent access
    Content consumption without participation is also a positive outcome
    © Hanson Dodge Creative, All rights reserved.
    38
  • 39. Suitable for all audiences
    Office workers
    Factory workers
    Mobile workforce
    Remote teams
    © Hanson Dodge Creative, All rights reserved.
    39
  • 40. Most importantly, remember
    © Hanson Dodge Creative, All rights reserved.
    40
  • 41. Enable the motivators, don’t hinder them
    © Hanson Dodge Creative, All rights reserved.
    41
    Connection
    Self-expression
    Entertainment
    Discovery
    Control
  • 42. QUESTIONS?