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HANSON DODGE CREATIVE<br />
Making wellness social<br />Motivate and Mobilize Employees Toward Healthier Choices<br />Sara Meaney<br />Partner, VP Soc...
OverviewThe Social LandscapeNew Tools and TrendsRole of Social Media in Wellness InitiativesBest Practices<br />4<br />© H...
Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />5<br />
Who uses social media?<br />79% of adult Americans use the Internet<br />47% of of all adults have at least one social med...
Who uses social media?<br />Before you discount your older workers…<br />© Hanson Dodge Creative, All rights reserved.<br ...
Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />8<br />
Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />9<br />
10<br />
Highly influential sites<br />© Hanson Dodge Creative, All rights reserved.<br />11<br />
Landscape<br />Internet usage, demographics, mobile<br />© Hanson Dodge Creative, All rights reserved.<br />12<br />
Why do people use social media?<br />Survey of Facebook users:<br />Connection<br />Self-expression<br />Entertainment<br ...
Why do businesses use social media?<br />External recruitment<br />Brand awareness<br />Corporate communications<br />Mark...
Landscape<br />Internet usage, demographics, mobile<br />© Hanson Dodge Creative, All rights reserved.<br />15<br />
Business usage — enterprise<br />Collaboration<br />Talent retention<br />Employee relations<br />Project management<br />...
New tools and trends<br />17<br />© Hanson Dodge Creative, All rights reserved.<br />
New tools and trends<br />Integration tools and applications<br />Mobile-optimization<br />Gamification<br />© Hanson Dodg...
Assorted Integration tools<br />© Hanson Dodge Creative, All rights reserved.<br />19<br />
© Hanson Dodge Creative, All rights reserved.<br />20<br />
gamification<br />© Hanson Dodge Creative, All rights reserved.<br />21<br />
gamification<br />© Hanson Dodge Creative, All rights reserved.<br />22<br />
The role of social in wellness<br />23<br />© Hanson Dodge Creative, All rights reserved.<br />
The role of social in Wellness<br />88% of employees: “extremely” or “somewhat important” to long-term participation in we...
The role of social in Wellness<br />Support<br />Resources<br />Tools<br />Competition<br />Sense of belonging<br />Good o...
Leveraging social for Wellness<br />Enterprise tools and programs<br />Third party tools and resources<br />© Hanson Dodge...
Enter — the social enterprise<br />© Hanson Dodge Creative, All rights reserved.<br />27<br />
Cue — Social wellness<br />© Hanson Dodge Creative, All rights reserved.<br />28<br />
Cue — Social wellness<br />© Hanson Dodge Creative, All rights reserved.<br />29<br />
Third party tools<br />Map My Run / Map My Ride<br />Active.com<br />Nike+<br />Daily Mile<br />Run Keeper<br />Calorie Co...
© Hanson Dodge Creative, All rights reserved.<br />31<br />
Third party tools<br />32<br />
Third party tools<br />© Hanson Dodge Creative, All rights reserved.<br />33<br />
Third party tools<br />© Hanson Dodge Creative, All rights reserved.<br />34<br />
Best practices<br />35<br />© Hanson Dodge Creative, All rights reserved.<br />
Best practices<br />Set goals<br />Manage expectations – not a marathon!<br />Define what success will look like<br />Leve...
what is the goal?<br />Program utilization – number of participants<br />Reduction in sick days<br />Reduction in healthca...
What is success?<br />Remember the goal<br />The right tools for the job can help you measure<br />Not everyone wants the ...
Suitable for all audiences<br />Office workers<br />Factory workers<br />Mobile workforce<br />Remote teams<br />© Hanson ...
Most importantly, remember<br />© Hanson Dodge Creative, All rights reserved.<br />40<br />
Enable the motivators, don’t hinder them<br />© Hanson Dodge Creative, All rights reserved.<br />41<br />Connection<br />S...
QUESTIONS?<br />
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Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

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When it comes to enabling wellness, social cues are very motivational. As social media continues to grow as a self-improvement support network, it makes a lot of sense that companies would leverage social media in their wellness initiatives.

Sara Meaney spoke on this topic on September 14th for the Wellness Coalition of America - State of Wisconsin Green Bay, at their 21stAnnual Worksite Wellness Conference.

Sara’s presentation, “Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices” focuses on relevant trends and insights to consider as employers build and grow their worksite wellness programs. In it, she shares two ways that companies can implement them: enterprise-wide tools and programs and or a more DIY approach via third party tools and resources.

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Transcript of "Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices"

  1. 1. HANSON DODGE CREATIVE<br />
  2. 2. Making wellness social<br />Motivate and Mobilize Employees Toward Healthier Choices<br />Sara Meaney<br />Partner, VP Social Media and Public Relations<br />
  3. 3.
  4. 4. OverviewThe Social LandscapeNew Tools and TrendsRole of Social Media in Wellness InitiativesBest Practices<br />4<br />© Hanson Dodge Creative, All rights reserved.<br />
  5. 5. Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />5<br />
  6. 6. Who uses social media?<br />79% of adult Americans use the Internet<br />47% of of all adults have at least one social media account (doubled since 2008)<br />92% use Facebook<br />18% use LinkedIn<br />13% use Twitter<br />Pew Internet & American Life Project<br />© Hanson Dodge Creative, All rights reserved.<br />6<br />
  7. 7. Who uses social media?<br />Before you discount your older workers…<br />© Hanson Dodge Creative, All rights reserved.<br />7<br />
  8. 8. Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />8<br />
  9. 9. Who uses social media?<br />© Hanson Dodge Creative, All rights reserved.<br />9<br />
  10. 10. 10<br />
  11. 11. Highly influential sites<br />© Hanson Dodge Creative, All rights reserved.<br />11<br />
  12. 12. Landscape<br />Internet usage, demographics, mobile<br />© Hanson Dodge Creative, All rights reserved.<br />12<br />
  13. 13. Why do people use social media?<br />Survey of Facebook users:<br />Connection<br />Self-expression<br />Entertainment<br />Discovery<br />Control<br />© Hanson Dodge Creative, All rights reserved.<br />13<br />
  14. 14. Why do businesses use social media?<br />External recruitment<br />Brand awareness<br />Corporate communications<br />Marketing<br />Research & innovation<br />Customer service <br />© Hanson Dodge Creative, All rights reserved.<br />14<br />
  15. 15. Landscape<br />Internet usage, demographics, mobile<br />© Hanson Dodge Creative, All rights reserved.<br />15<br />
  16. 16. Business usage — enterprise<br />Collaboration<br />Talent retention<br />Employee relations<br />Project management<br />Operational efficiency<br />Knowledge retention<br />Document management<br />© Hanson Dodge Creative, All rights reserved.<br />16<br />
  17. 17. New tools and trends<br />17<br />© Hanson Dodge Creative, All rights reserved.<br />
  18. 18. New tools and trends<br />Integration tools and applications<br />Mobile-optimization<br />Gamification<br />© Hanson Dodge Creative, All rights reserved.<br />18<br />
  19. 19. Assorted Integration tools<br />© Hanson Dodge Creative, All rights reserved.<br />19<br />
  20. 20. © Hanson Dodge Creative, All rights reserved.<br />20<br />
  21. 21. gamification<br />© Hanson Dodge Creative, All rights reserved.<br />21<br />
  22. 22. gamification<br />© Hanson Dodge Creative, All rights reserved.<br />22<br />
  23. 23. The role of social in wellness<br />23<br />© Hanson Dodge Creative, All rights reserved.<br />
  24. 24. The role of social in Wellness<br />88% of employees: “extremely” or “somewhat important” to long-term participation in wellness programs. <br />44% of employers: “leveraging an individual’s social connections with its workplace wellness programs has increased employee engagement” <br />~60% of employees: “community and social elements of wellness programs were important in staying committed to good health.”<br />© Hanson Dodge Creative, All rights reserved.<br />24<br />
  25. 25. The role of social in Wellness<br />Support<br />Resources<br />Tools<br />Competition<br />Sense of belonging<br />Good old peer pressure<br />© Hanson Dodge Creative, All rights reserved.<br />25<br />
  26. 26. Leveraging social for Wellness<br />Enterprise tools and programs<br />Third party tools and resources<br />© Hanson Dodge Creative, All rights reserved.<br />26<br />
  27. 27. Enter — the social enterprise<br />© Hanson Dodge Creative, All rights reserved.<br />27<br />
  28. 28. Cue — Social wellness<br />© Hanson Dodge Creative, All rights reserved.<br />28<br />
  29. 29. Cue — Social wellness<br />© Hanson Dodge Creative, All rights reserved.<br />29<br />
  30. 30. Third party tools<br />Map My Run / Map My Ride<br />Active.com<br />Nike+<br />Daily Mile<br />Run Keeper<br />Calorie Count<br />Traineo<br />© Hanson Dodge Creative, All rights reserved.<br />30<br />
  31. 31. © Hanson Dodge Creative, All rights reserved.<br />31<br />
  32. 32. Third party tools<br />32<br />
  33. 33. Third party tools<br />© Hanson Dodge Creative, All rights reserved.<br />33<br />
  34. 34. Third party tools<br />© Hanson Dodge Creative, All rights reserved.<br />34<br />
  35. 35. Best practices<br />35<br />© Hanson Dodge Creative, All rights reserved.<br />
  36. 36. Best practices<br />Set goals<br />Manage expectations – not a marathon!<br />Define what success will look like<br />Leverage appropriate tools — no more, no less<br />Reward participation — directly and indirectly<br />Anticipate challenges<br />Measure and report<br />© Hanson Dodge Creative, All rights reserved.<br />36<br />
  37. 37. what is the goal?<br />Program utilization – number of participants<br />Reduction in sick days<br />Reduction in healthcare group costs<br />Employee retention<br />Employee recruitment<br />Increased productivity<br />Weight lost, miles run, etc.<br />© Hanson Dodge Creative, All rights reserved.<br />37<br />
  38. 38. What is success?<br />Remember the goal<br />The right tools for the job can help you measure<br />Not everyone wants the same thing<br />Not everyone has consistent access<br />Content consumption without participation is also a positive outcome<br />© Hanson Dodge Creative, All rights reserved.<br />38<br />
  39. 39. Suitable for all audiences<br />Office workers<br />Factory workers<br />Mobile workforce<br />Remote teams<br />© Hanson Dodge Creative, All rights reserved.<br />39<br />
  40. 40. Most importantly, remember<br />© Hanson Dodge Creative, All rights reserved.<br />40<br />
  41. 41. Enable the motivators, don’t hinder them<br />© Hanson Dodge Creative, All rights reserved.<br />41<br />Connection<br />Self-expression<br />Entertainment<br />Discovery<br />Control<br />
  42. 42. QUESTIONS?<br />
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