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COMET BRANDING | HELLO |



                       Sara Meaney
                         partner | left brain
         14 y...
COMET BRANDING | HELLO |




      AMA Milwaukee Agency Crawl
   How Clients + Agencies Can Work Together
      to Optimiz...
WHAT IS | SOCIAL MEDIA |



 Social media can be created by anyone.

 Shifting how people        nd, read and share news, ...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |




comet b ra n d i n g                                marketing + publi...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.




comet b ra n...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? |



 •   Allowing people to connect directly with brands.
 •   Allowing br...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |




comet b ra n d i n g                        marketing + public relations evol...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |




comet b ra n d i n g                        marketing + public relations evol...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Communication




comet b ra n d i n g                        marketing + pub...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Communication




comet b ra n d i n g                        marketing + pub...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Communication
 •   Information sharing must increase between client and agenc...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Communication
 •   Information sharing must increase between client and agenc...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Communication
 •   Information sharing must increase between client and agenc...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Communication
 •   Information sharing must increase between client and agenc...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |




comet b ra n d i n g                        marketing + public relations evol...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Transparency




comet b ra n d i n g                        marketing + publ...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Transparency
 •   Activities, dates, times are completely visible and traceab...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Transparency
 •   Activities, dates, times are completely visible and traceab...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Transparency
 •   Activities, dates, times are completely visible and traceab...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |




comet b ra n d i n g                        marketing + public relations evol...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Discretion




comet b ra n d i n g                        marketing + public...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Discretion
 •   Rules for internal and external use of social media must be c...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Discretion
 •   Rules for internal and external use of social media must be c...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Discretion
 •   Rules for internal and external use of social media must be c...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Discretion
 •   Rules for internal and external use of social media must be c...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |




comet b ra n d i n g                        marketing + public relations evol...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Legal implications




comet b ra n d i n g                        marketing ...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Legal implications




comet b ra n d i n g                        marketing ...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Legal implications
 •   Engagement contracts require social media considerati...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Legal implications
 •   Engagement contracts require social media considerati...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Legal implications
 •   Engagement contracts require social media considerati...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Legal implications
 •   Engagement contracts require social media considerati...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration




comet b ra n d i n g                        marketing + publi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration
 •   Activities and content in social media must be consistent wi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration
 •   Activities and content in social media must be consistent wi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration
 •   Activities and content in social media must be consistent wi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration
 •   Activities and content in social media must be consistent wi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration
 •   Activities and content in social media must be consistent wi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Integration
 •   Activities and content in social media must be consistent wi...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |




comet b ra n d i n g                        marketing + public relations evol...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Sustainability




comet b ra n d i n g                        marketing + pu...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Sustainability
 •   Social media is not a campaign. It’s a relationship platf...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Sustainability
 •   Social media is not a campaign. It’s a relationship platf...
SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC |



 Sustainability
 •   Social media is not a campaign. It’s a relationship platf...
SOCIAL MEDIA | THINGS TO STRIVE FOR |




comet b ra n d i n g                     marketing + public relations evolved
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   Be authentic. People can spot a fake from miles away.




comet b ra n d i n...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   Be authentic. People can spot a fake from miles away.

 •   Be consistent. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   Be authentic. People can spot a fake from miles away.

 •   Be consistent. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   Be authentic. People can spot a fake from miles away.

 •   Be consistent. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   Be authentic. People can spot a fake from miles away.

 •   Be consistent. C...
SOCIAL MEDIA | THINGS TO STRIVE FOR |



 •   Be authentic. People can spot a fake from miles away.

 •   Be consistent. C...
SOCIAL MEDIA | THINGS TO AVOID |




comet b ra n d i n g                marketing + public relations evolved
SOCIAL MEDIA | THINGS TO AVOID |



 •   Don’t be too salesy or self-serving. Would you push that hard at a
     dinner pa...
SOCIAL MEDIA | THINGS TO AVOID |



 •   Don’t be too salesy or self-serving. Would you push that hard at a
     dinner pa...
SOCIAL MEDIA | THINGS TO AVOID |



 •   Don’t be too salesy or self-serving. Would you push that hard at a
     dinner pa...
SOCIAL MEDIA | THINGS TO AVOID |



 •   Don’t be too salesy or self-serving. Would you push that hard at a
     dinner pa...
SOCIAL MEDIA | THINGS TO AVOID |



 •   Don’t be too salesy or self-serving. Would you push that hard at a
     dinner pa...
SOCIAL MEDIA | QUESTIONS? COMMENTS? |




comet b ra n d i n g
                                     ?   marketing + public...
*all enclosed content confidential + copyright ©2009 comet branding llc




a milwaukee-based progressive branding, marketi...
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How Clients and Agencies Can Work Together to Optimize Social Media Outcomes

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This presentation was given on Tuesday, June 16th for the AMA Milwaukee chapter. The presentation discusses how clients can work with agencies to use social media and maximize outcomes. The presentation explores some opportunities and challenges both sides can experience in the process.

Published in: Business, Technology

Transcript of "How Clients and Agencies Can Work Together to Optimize Social Media Outcomes"

  1. 1. 1
  2. 2. COMET BRANDING | HELLO | Sara Meaney partner | left brain 14 years of client and agency side experience in branding, marketing, PR and social media. branding, marketing + pr in traditional + social media Al Krueger founder | partner | right brain 10 years of client and agency side experience in branding, marketing, PR and social media. comet b ra n d i n g marketing + public relations evolved
  3. 3. COMET BRANDING | HELLO | AMA Milwaukee Agency Crawl How Clients + Agencies Can Work Together to Optimize Social Media Outcomes comet b ra n d i n g marketing + public relations evolved
  4. 4. WHAT IS | SOCIAL MEDIA | Social media can be created by anyone. Shifting how people nd, read and share news, information and content. Increasing the importance of two-way communication. Democratizing content, transforming people from readers into publishers. comet b ra n d i n g marketing + public relations evolved
  5. 5. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | comet b ra n d i n g marketing + public relations evolved
  6. 6. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. comet b ra n d i n g marketing + public relations evolved
  7. 7. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. comet b ra n d i n g marketing + public relations evolved
  8. 8. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. comet b ra n d i n g marketing + public relations evolved
  9. 9. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. comet b ra n d i n g marketing + public relations evolved
  10. 10. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. • Requiring authentic, honest and resourceful content. comet b ra n d i n g marketing + public relations evolved
  11. 11. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. • Requiring authentic, honest and resourceful content. • Adding p2p to the b2c, b2b and non-pro t mix. comet b ra n d i n g marketing + public relations evolved
  12. 12. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. • Requiring authentic, honest and resourceful content. • Adding p2p to the b2c, b2b and non-pro t mix. • Providing a megaphone for every opinion - good or bad. comet b ra n d i n g marketing + public relations evolved
  13. 13. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. • Requiring authentic, honest and resourceful content. • Adding p2p to the b2c, b2b and non-pro t mix. • Providing a megaphone for every opinion - good or bad. • Changing the kinds of work agencies do for clients. comet b ra n d i n g marketing + public relations evolved
  14. 14. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. • Requiring authentic, honest and resourceful content. • Adding p2p to the b2c, b2b and non-pro t mix. • Providing a megaphone for every opinion - good or bad. • Changing the kinds of work agencies do for clients. • Putting signi cant pressure on agencies to evolve. comet b ra n d i n g marketing + public relations evolved
  15. 15. SOCIAL MEDIA | WHAT IS IT DOING TO MARKETING ? | • Allowing people to connect directly with brands. • Allowing brands to connect directly to customers. • Causing a seismic shift in the marketing game. • Making selling more subtle. • Requiring authentic, honest and resourceful content. • Adding p2p to the b2c, b2b and non-pro t mix. • Providing a megaphone for every opinion - good or bad. • Changing the kinds of work agencies do for clients. • Putting signi cant pressure on agencies to evolve. • Forcing changes in the client - agency dynamic. comet b ra n d i n g marketing + public relations evolved
  16. 16. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | comet b ra n d i n g marketing + public relations evolved
  17. 17. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | comet b ra n d i n g marketing + public relations evolved
  18. 18. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Communication comet b ra n d i n g marketing + public relations evolved
  19. 19. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Communication comet b ra n d i n g marketing + public relations evolved
  20. 20. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Communication • Information sharing must increase between client and agency. comet b ra n d i n g marketing + public relations evolved
  21. 21. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Communication • Information sharing must increase between client and agency. • Internal client-side information sharing must also increase. comet b ra n d i n g marketing + public relations evolved
  22. 22. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Communication • Information sharing must increase between client and agency. • Internal client-side information sharing must also increase. • Real-time responses increase the urgency of information sharing, shortening turnaround times. comet b ra n d i n g marketing + public relations evolved
  23. 23. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Communication • Information sharing must increase between client and agency. • Internal client-side information sharing must also increase. • Real-time responses increase the urgency of information sharing, shortening turnaround times. • Roles for participation and involvement on both sides of the fence must be crystal clear. comet b ra n d i n g marketing + public relations evolved
  24. 24. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | comet b ra n d i n g marketing + public relations evolved
  25. 25. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Transparency comet b ra n d i n g marketing + public relations evolved
  26. 26. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Transparency • Activities, dates, times are completely visible and traceable in social media. Truth serum. Reality check for clients and agencies. comet b ra n d i n g marketing + public relations evolved
  27. 27. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Transparency • Activities, dates, times are completely visible and traceable in social media. Truth serum. Reality check for clients and agencies. • Certain social media platforms require disclosure/integrity to ensure authenticity. comet b ra n d i n g marketing + public relations evolved
  28. 28. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Transparency • Activities, dates, times are completely visible and traceable in social media. Truth serum. Reality check for clients and agencies. • Certain social media platforms require disclosure/integrity to ensure authenticity. • Social media “coverage” is a different game. Inherent biases exist, compared to traditional journalism. comet b ra n d i n g marketing + public relations evolved
  29. 29. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | comet b ra n d i n g marketing + public relations evolved
  30. 30. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Discretion comet b ra n d i n g marketing + public relations evolved
  31. 31. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Discretion • Rules for internal and external use of social media must be carefully considered. Is there an employee policy in place? comet b ra n d i n g marketing + public relations evolved
  32. 32. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Discretion • Rules for internal and external use of social media must be carefully considered. Is there an employee policy in place? • Company secrets/intellectual property must be protected. comet b ra n d i n g marketing + public relations evolved
  33. 33. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Discretion • Rules for internal and external use of social media must be carefully considered. Is there an employee policy in place? • Company secrets/intellectual property must be protected. • Private and professional lives converge in social media and are transferrable from client to agency to employee and back again. comet b ra n d i n g marketing + public relations evolved
  34. 34. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Discretion • Rules for internal and external use of social media must be carefully considered. Is there an employee policy in place? • Company secrets/intellectual property must be protected. • Private and professional lives converge in social media and are transferrable from client to agency to employee and back again. comet b ra n d i n g marketing + public relations evolved
  35. 35. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | comet b ra n d i n g marketing + public relations evolved
  36. 36. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Legal implications comet b ra n d i n g marketing + public relations evolved
  37. 37. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Legal implications comet b ra n d i n g marketing + public relations evolved
  38. 38. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Legal implications • Engagement contracts require social media considerations; new territory. Little, if any, legal precedent. comet b ra n d i n g marketing + public relations evolved
  39. 39. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Legal implications • Engagement contracts require social media considerations; new territory. Little, if any, legal precedent. • Changes in content approval, due to real-time social media demands. comet b ra n d i n g marketing + public relations evolved
  40. 40. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Legal implications • Engagement contracts require social media considerations; new territory. Little, if any, legal precedent. • Changes in content approval, due to real-time social media demands. • Little or no control of downstream reuse of content. comet b ra n d i n g marketing + public relations evolved
  41. 41. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Legal implications • Engagement contracts require social media considerations; new territory. Little, if any, legal precedent. • Changes in content approval, due to real-time social media demands. • Little or no control of downstream reuse of content. • Permanence of information. Once it’s out there, it’s out there. Even if you delete it. comet b ra n d i n g marketing + public relations evolved
  42. 42. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration comet b ra n d i n g marketing + public relations evolved
  43. 43. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration • Activities and content in social media must be consistent with brand. comet b ra n d i n g marketing + public relations evolved
  44. 44. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration • Activities and content in social media must be consistent with brand. • Social media should not stand alone, but can be a valuable aspect of a comprehensive marketing/communications strategy. comet b ra n d i n g marketing + public relations evolved
  45. 45. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration • Activities and content in social media must be consistent with brand. • Social media should not stand alone, but can be a valuable aspect of a comprehensive marketing/communications strategy. • All marketing and communications initiatives should be interconnected across all media platforms whenever possible. comet b ra n d i n g marketing + public relations evolved
  46. 46. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration • Activities and content in social media must be consistent with brand. • Social media should not stand alone, but can be a valuable aspect of a comprehensive marketing/communications strategy. • All marketing and communications initiatives should be interconnected across all media platforms whenever possible. comet b ra n d i n g marketing + public relations evolved
  47. 47. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration • Activities and content in social media must be consistent with brand. • Social media should not stand alone, but can be a valuable aspect of a comprehensive marketing/communications strategy. • All marketing and communications initiatives should be interconnected across all media platforms whenever possible. comet b ra n d i n g marketing + public relations evolved
  48. 48. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Integration • Activities and content in social media must be consistent with brand. • Social media should not stand alone, but can be a valuable aspect of a comprehensive marketing/communications strategy. • All marketing and communications initiatives should be interconnected across all media platforms whenever possible. comet b ra n d i n g marketing + public relations evolved
  49. 49. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | comet b ra n d i n g marketing + public relations evolved
  50. 50. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Sustainability comet b ra n d i n g marketing + public relations evolved
  51. 51. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Sustainability • Social media is not a campaign. It’s a relationship platform and must be ongoing to be fruitful. comet b ra n d i n g marketing + public relations evolved
  52. 52. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Sustainability • Social media is not a campaign. It’s a relationship platform and must be ongoing to be fruitful. • In order to remain relevant and foster ongoing engagement, activities and content must evolve over time. comet b ra n d i n g marketing + public relations evolved
  53. 53. SOCIAL MEDIA | CLIENT - AGENCY DYNAMIC | Sustainability • Social media is not a campaign. It’s a relationship platform and must be ongoing to be fruitful. • In order to remain relevant and foster ongoing engagement, activities and content must evolve over time. • Long term commitment to online community is important. comet b ra n d i n g marketing + public relations evolved
  54. 54. SOCIAL MEDIA | THINGS TO STRIVE FOR | comet b ra n d i n g marketing + public relations evolved
  55. 55. SOCIAL MEDIA | THINGS TO STRIVE FOR | • Be authentic. People can spot a fake from miles away. comet b ra n d i n g marketing + public relations evolved
  56. 56. SOCIAL MEDIA | THINGS TO STRIVE FOR | • Be authentic. People can spot a fake from miles away. • Be consistent. Commit time and resources necessary to do it well. comet b ra n d i n g marketing + public relations evolved
  57. 57. SOCIAL MEDIA | THINGS TO STRIVE FOR | • Be authentic. People can spot a fake from miles away. • Be consistent. Commit time and resources necessary to do it well. • Listen and respond. This is a two-way conversation. comet b ra n d i n g marketing + public relations evolved
  58. 58. SOCIAL MEDIA | THINGS TO STRIVE FOR | • Be authentic. People can spot a fake from miles away. • Be consistent. Commit time and resources necessary to do it well. • Listen and respond. This is a two-way conversation. • Add value in relevant ways. comet b ra n d i n g marketing + public relations evolved
  59. 59. SOCIAL MEDIA | THINGS TO STRIVE FOR | • Be authentic. People can spot a fake from miles away. • Be consistent. Commit time and resources necessary to do it well. • Listen and respond. This is a two-way conversation. • Add value in relevant ways. • Share stories and pictures. comet b ra n d i n g marketing + public relations evolved
  60. 60. SOCIAL MEDIA | THINGS TO STRIVE FOR | • Be authentic. People can spot a fake from miles away. • Be consistent. Commit time and resources necessary to do it well. • Listen and respond. This is a two-way conversation. • Add value in relevant ways. • Share stories and pictures. • Be patient. It takes time to build a network in person. Same thing applies in social media. comet b ra n d i n g marketing + public relations evolved
  61. 61. SOCIAL MEDIA | THINGS TO AVOID | comet b ra n d i n g marketing + public relations evolved
  62. 62. SOCIAL MEDIA | THINGS TO AVOID | • Don’t be too salesy or self-serving. Would you push that hard at a dinner party with friends? comet b ra n d i n g marketing + public relations evolved
  63. 63. SOCIAL MEDIA | THINGS TO AVOID | • Don’t be too salesy or self-serving. Would you push that hard at a dinner party with friends? • Don’t spam. Make it relevant and engaging. comet b ra n d i n g marketing + public relations evolved
  64. 64. SOCIAL MEDIA | THINGS TO AVOID | • Don’t be too salesy or self-serving. Would you push that hard at a dinner party with friends? • Don’t spam. Make it relevant and engaging. • Don’t say or do anything you wouldn’t want your boss or mother to see... comet b ra n d i n g marketing + public relations evolved
  65. 65. SOCIAL MEDIA | THINGS TO AVOID | • Don’t be too salesy or self-serving. Would you push that hard at a dinner party with friends? • Don’t spam. Make it relevant and engaging. • Don’t say or do anything you wouldn’t want your boss or mother to see... • Don’t forget why you’re there in the rst place. Listen and respond to your audience. comet b ra n d i n g marketing + public relations evolved
  66. 66. SOCIAL MEDIA | THINGS TO AVOID | • Don’t be too salesy or self-serving. Would you push that hard at a dinner party with friends? • Don’t spam. Make it relevant and engaging. • Don’t say or do anything you wouldn’t want your boss or mother to see... • Don’t forget why you’re there in the rst place. Listen and respond to your audience. • Don’t be afraid to offer some personal/non-work perspectives, where appropriate. People like to interact with people, not faceless brands. comet b ra n d i n g marketing + public relations evolved
  67. 67. SOCIAL MEDIA | QUESTIONS? COMMENTS? | comet b ra n d i n g ? marketing + public relations evolved
  68. 68. *all enclosed content confidential + copyright ©2009 comet branding llc a milwaukee-based progressive branding, marketing + public relations agency
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