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Geolocation and Public Relations

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Geolocation applications offer a wide variety of opportunities to engage and grow your audience to customer base. Examples of creative and unique uses of geolocation tools for business, political ...

Geolocation applications offer a wide variety of opportunities to engage and grow your audience to customer base. Examples of creative and unique uses of geolocation tools for business, political campaigns, higher education and others.

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Geolocation and Public Relations Geolocation and Public Relations Presentation Transcript

  • LOCATION, LOCATION, LOCATION Geolocation is a PR opportunity
  • GEOLOCATION | OVERVIEW |
  • GEOLOCATION | OVERVIEW | 1. What it is and how it works
  • GEOLOCATION | OVERVIEW | 1. What it is and how it works 2. Overview of the platforms
  • GEOLOCATION | OVERVIEW | 1. What it is and how it works 2. Overview of the platforms 3. How geolocation is being used by businesses and people
  • GEOLOCATION | OVERVIEW | 1. What it is and how it works 2. Overview of the platforms 3. How geolocation is being used by businesses and people 4. Why it’s important
  • GEOLOCATION | WHAT IS IT? | What is it? • As it relates to social media and mobile technologies, it is the combination of location-based information and peoples’ use of that information to connect with people, places and products. Why is it important? • US smartphone user base is estimated to reach 150 million by mid-2011 (Nielsen) • People rely heavily on information from contacts and online resources to make purchasing and behavioral decisions. • Businesses have an opportunity to capitalize on people, proximity and preferences
  • GEOLOCATION | HOW IT WORKS | 1. GPS: Global Positioning System, based on satellite data (if the sky is relatively clear)
  • GEOLOCATION | HOW IT WORKS | 2. Cell tower triangulation: based on device’s signal, in relative distance from three cellular towers
  • GEOLOCATION | EXAMPLES |
  • GEOLOCATION | EXAMPLES |
  • GEOLOCATION | HOW THEY STACK UP | Pla$orm US
Users Rich
Media Incen5ves Drawbacks 3
m Check‐in
only.
other
 Deals
for
check‐ins,
mayorships.
 user
experience
 apps
can
augment. Badges
for
special
categories. not
as
rich
as
 other
pla$orms 350
k
+ Images,
notes,
 Build
sub‐groups
“socie5es”
get
 iPhone
only. recommenda5ons. recommenda5ons,
society
members
 get
rewards
or
coupons.. 38
m
+ Images,
notes,
 Deep
database
of
loca5on‐based
 no
deals
or
 recommenda5ons. informa5on.
Ra5ngs,
reviews,
 coupons. images. 350
k
+ Images,
comments Leaderboard
status,
cool
badges,
 harder
to
earn,
 5ming‐based
promo5ons difficult
if
casual 
 user 500
m Check‐in
only Tell
friends
where
you
are.
See
 business
pull‐ where
they
are. through
is
 unclear. 3
m Check‐in
only Tell
friends
where
you
are.
See
 (Milwaukee
 where
they
are. content
is
 lacking)
  • GEOLOCATION | WHO USES IT? |
  • GEOLOCATION | HOW IS IT USED? |
  • GEOLOCATION | OPPORTUNITIES? |
  • GEOLOCATION | OPPORTUNITIES? |
  • GEOLOCATION | OPPORTUNITIES? |
  • GEOLOCATION | OPPORTUNITIES? |
  • GEOLOCATION | APPLICATIONS |
  • GEOLOCATION | APPLICATIONS |
  • GEOLOCATION | APPLICATIONS |
  • GEOLOCATION | APPLICATIONS |
  • GEOLOCATION | PROGRAMS and SPECIALS |
  • GEOLOCATION | PROGRAMS and SPECIALS |
  • GEOLOCATION | PROGRAMS and SPECIALS |
  • GEOLOCATION | PROGRAMS and SPECIALS |
  • GEOLOCATION | WHERE DOES WRITING COME IN? |
  • GEOLOCATION | WHERE DOES WRITING COME IN? | Every
post,
every
comment,
every
response
should
be: • Purposeful • Error‐free • Clear • Succinct • Accurate • Strategic Sound
familiar?
  • GEOLOCATION | HOW THIS APPLIES TO PR | PR
≠
  • GEOLOCATION | HOW THIS APPLIES TO PR | Public
rela5ons
encompasses
much
more: • Rela5onship‐building
 • Events • Promo5ons • Image
management • Awareness‐building • Media
rela5ons • etc.
  • GEOLOCATION | IMPLICATIONS? | • Locational Privacy • Where you aren’t = home. • Where else you’ve been = implications of those locations • Personal Security • Where you aren’t = home. • Where you are = stalkers.
  • GEOLOCATION | RESOURCES | hYp://www.eff.org/wp/loca5onal‐privacy hYp://www.cdt.org/blogs/cdt/over‐sharing‐and‐loca5on‐awareness hYp://www.mashable.com hYp://www.quantcast.com
  • QUESTIONS? |
  • QUESTIONS? | ?
  • *all enclosed content confidential + copyright ©2007-2010 comet branding Sara
Meaney sara@cometbranding.com @sarameaney 414‐672‐8777 a marketing, pr and social media agency