Brand Journalism and the Rise of Self-Published Content
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Companies are churning out a deluge of branded content to feed their online communities’ seemingly endless appetites, but are they sacrificing quality for quantity and doing ...
Companies are churning out a deluge of branded content to feed their online communities’ seemingly endless appetites, but are they sacrificing quality for quantity and doing damage to their brands in the process? In this presentation, Sara Meaney will share secondary research and case studies that demonstrate the increasing need for brands to take their role as content creators very seriously in terms of both the enormity of the upside potential and the scale of the destruction if handled poorly. Attendees will walk away with tangible examples of successful Brand Journalism, along with a renewed appreciation for the complexity of their roles as content creators, content consumers and/or digital marketers. MIMA Summit, October 12, 2011: Minneapolis, MN
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