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Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
Jacked Up appcessory promotion case study
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Jacked Up appcessory promotion case study

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  1. Bicycle® Jacked Up!™byUnited StatesPlaying Card Company
  2. and the United States Playing Card co.The world leader in production and distribution of playing cards
  3. Drive business growth in a moderndigital-shifted worldBusiness Objective
  4. • Increase awareness of the brand• Increase cards’ sales volumes• Attract new audience to play cardsMarketing Objectives
  5. The Product: Jacked Up™You play with the cards as normal and if you get a Jack card, you scan it with yourphone and Jack from the mobile app will tell you about a change of the rules.Each time a Jack card is played the rules of the game change, thus creating a verydynamic game.Jacked Up™ card game is a combination of cards and smartphone.
  6. Jacked Up™ card game
  7. Distribution policyFree app available on theApp Store and Google Play.Deck of Jacked Up card gameis sold in retail for $5.99
  8. Promotion CampaignFull-cycle marketing campaignActivities aimed to create buzzover the upcoming unique appWide array of post-launchmarketing solutions
  9. Results: Social MediaOver 70,000 Views ofPromotional Video
  10. “There is a new app/accessory hybrid for card gamers that ischanging the rules...”“We love the way the app switches up the rules of these familiargames to add variety and replay value...”148Apps“It is a good experience and if you love playing cards, this shoulddefinitely be your next adventure.”AppShrink.com“This is one game that is as unpredictable as it is fun...”AppDictionsMEDIA ABOUT BICYCLE® JACKED UP!™
  11. “It would be a great way to encourage intergenerational gamingon Family Night”Tapscape“The United States Trading Card Company has recently released arather intriguing card game for iPhone, iPad, and Android…”Pocket Gamer“It gives the game a different dimension, and the sudden rulechanges make the game more exciting”MacTrastMEDIA ABOUT BICYCLE® JACKED UP!™
  12. Results: SalesMassive overwhelmingsales throughout USretail networks ** Actual numbers is a confidential information
  13. Results: Next StepsDue to the client’s appreciation of these resultsComboApp Marketing & PR Agency developed afruitful long-term relationship with USPC,continuingly customizing additional marketingservices to fit their needs.

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