Jacked Up appcessory promotion case studyPresentation Transcript
Bicycle® Jacked Up!™byUnited StatesPlaying Card Company
and the United States Playing Card co.The world leader in production and distribution of playing cards
Drive business growth in a moderndigital-shifted worldBusiness Objective
• Increase awareness of the brand• Increase cards’ sales volumes• Attract new audience to play cardsMarketing Objectives
The Product: Jacked Up™You play with the cards as normal and if you get a Jack card, you scan it with yourphone and Jack from the mobile app will tell you about a change of the rules.Each time a Jack card is played the rules of the game change, thus creating a verydynamic game.Jacked Up™ card game is a combination of cards and smartphone.
Jacked Up™ card game
Distribution policyFree app available on theApp Store and Google Play.Deck of Jacked Up card gameis sold in retail for $5.99
Promotion CampaignFull-cycle marketing campaignActivities aimed to create buzzover the upcoming unique appWide array of post-launchmarketing solutions
Results: Social MediaOver 70,000 Views ofPromotional Video
“There is a new app/accessory hybrid for card gamers that ischanging the rules...”“We love the way the app switches up the rules of these familiargames to add variety and replay value...”148Apps“It is a good experience and if you love playing cards, this shoulddefinitely be your next adventure.”AppShrink.com“This is one game that is as unpredictable as it is fun...”AppDictionsMEDIA ABOUT BICYCLE® JACKED UP!™
“It would be a great way to encourage intergenerational gamingon Family Night”Tapscape“The United States Trading Card Company has recently released arather intriguing card game for iPhone, iPad, and Android…”Pocket Gamer“It gives the game a different dimension, and the sudden rulechanges make the game more exciting”MacTrastMEDIA ABOUT BICYCLE® JACKED UP!™
Results: SalesMassive overwhelmingsales throughout USretail networks ** Actual numbers is a confidential information
Results: Next StepsDue to the client’s appreciation of these resultsComboApp Marketing & PR Agency developed afruitful long-term relationship with USPC,continuingly customizing additional marketingservices to fit their needs.