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  • 1. Bicycle® Jacked Up!™byUnited StatesPlaying Card Company
  • 2. and the United States Playing Card co.The world leader in production and distribution of playing cards
  • 3. Drive business growth in a moderndigital-shifted worldBusiness Objective
  • 4. • Increase awareness of the brand• Increase cards’ sales volumes• Attract new audience to play cardsMarketing Objectives
  • 5. The Product: Jacked Up™You play with the cards as normal and if you get a Jack card, you scan it with yourphone and Jack from the mobile app will tell you about a change of the rules.Each time a Jack card is played the rules of the game change, thus creating a verydynamic game.Jacked Up™ card game is a combination of cards and smartphone.
  • 6. Jacked Up™ card game
  • 7. Distribution policyFree app available on theApp Store and Google Play.Deck of Jacked Up card gameis sold in retail for $5.99
  • 8. Promotion CampaignFull-cycle marketing campaignActivities aimed to create buzzover the upcoming unique appWide array of post-launchmarketing solutions
  • 9. Results: Social MediaOver 70,000 Views ofPromotional Video
  • 10. “There is a new app/accessory hybrid for card gamers that ischanging the rules...”“We love the way the app switches up the rules of these familiargames to add variety and replay value...”148Apps“It is a good experience and if you love playing cards, this shoulddefinitely be your next adventure.”“This is one game that is as unpredictable as it is fun...”AppDictionsMEDIA ABOUT BICYCLE® JACKED UP!™
  • 11. “It would be a great way to encourage intergenerational gamingon Family Night”Tapscape“The United States Trading Card Company has recently released arather intriguing card game for iPhone, iPad, and Android…”Pocket Gamer“It gives the game a different dimension, and the sudden rulechanges make the game more exciting”MacTrastMEDIA ABOUT BICYCLE® JACKED UP!™
  • 12. Results: SalesMassive overwhelmingsales throughout USretail networks ** Actual numbers is a confidential information
  • 13. Results: Next StepsDue to the client’s appreciation of these resultsComboApp Marketing & PR Agency developed afruitful long-term relationship with USPC,continuingly customizing additional marketingservices to fit their needs.