iPhone App Marketing: ComboApp Case Studies 2012
 

iPhone App Marketing: ComboApp Case Studies 2012

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Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.

Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.

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iPhone App Marketing: ComboApp Case Studies 2012 iPhone App Marketing: ComboApp Case Studies 2012 Document Transcript

  • ComboApp Case Studies 2012 1
  • Yubi Games Angry Boo (Games) January 25th, 2012 Background Spain-based Yubi Games is a fully owned subsidiary of Group Gigigo. Yubi Games has released several entertainment apps and mobile games in different platforms and along with Gigigo Group has accounted more than 35 million apps/games downloads worldwide. Challenge Yubi Games contacted ComboApp prior to initial release of their freemium structured game "Angry Boo" for the iPhone, iPad, and iPod touch. The gameitself was submitted into the historically competitive Arcade and Action game categories on theApp Store. The client sought to drive Angry Boo to be effectively noticed by potential usersthroughout these categories and subsequently increase their player base.Angry Boo is a fast paced arcade adventure that charges players with helping Boo the ghost getas many gold coins as he can by strategically jumping from one spider web to the next, whileavoiding ornery bats and other obstacles along the way. With gameplay that challenges users tocalculate height and distance with each jump, and small landing spaces that dont leave much tochance, this exciting game represents an engagingly refreshing new spin on the mobileplatforming genre. SolutionAfter reviewing our signature services, the client opted to put together a marketing campaign onbehalf of Angry Boo which consisted of the following ComboApp Mobile Marketing Solutions: • App Store SEO • App Description • Forum Release Announcement • Branded Press Release • Twitter Boost • Guaranteed submission to 10 Major Review Sites • Mainstream Promotion via Facebook 2
  • ResultsComboApp executed all marketing measures ordered by Yubi Games in a swift fashion, andtimed to make the largest possible impact amongst the app engaged public at large. Effectivepre-planning and execution methods were integral in helping to push Angry Boo to successwithin the App Store. The app broke through into Top 100 of iPhone Arcade and Actioncategories on January 25th, 2012, where it remained for more than a week.The success of ComboApp’s marketing efforts were highlighted on January 28th, 2012, whenAngry Boo was simultaneously ranked as the 6th most popular app in Apple’s Top Free iPhoneArcade Games category, 4th in its Top Free iPhone Action Games Category, and 21st in itsoverall Top Free iPhone Games list. As an added measure of its attained prominence, Angry Booalso peaked as the 24th most downloaded app on the App Store as a whole on January 28th aswell. 3
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  • EMP Company B.V. MealGuru – Your Weekly Meal Plan with Easy & Healthy Food Recipes (Health & Fitness) February 1st, 2012 Background EMP Company is a joint venture between VX and Scriptum Communication in Food. VX is a subsidiary of ICT, which was founded in 1988. The organization’s core activities consist of software development, infrastructure design, outsourcing solutions, and IT management. Founded in the Netherlands, VX is globally ranked among the top 5 best IT companies. Scipturn Communication in Food was founded in 1992 by a group of dieticians and food professionals with a focus on developing food-centric newsletters, non-commercial health texts, recipes, and general dietary advice. Scipturn Communication in Food also owns www.nieuwsvoordietisten.nl, a dietary news portal. ChallengeVX and Scriptum Communication in Food were searching for a marketing partner to help thepartners increase the overall download volume of their joint app MealGuru, a planning andorganizing tool to help customers enjoy eating balanced, diverse, and nutritionally consciousmeals. Specifically, the client was interested in creating an SEO optimized description for theirapp, distributing a press release and buying ad placements to announce the arrival of the updatedversion of MealGuru on the App Store, and an increase in independent App Shopper reviews. SolutionAfter spending some time to understand the client’s exact needs and expectations, theComboApp marketing and Market Analysis teams created a customized list of marketingsolution in collaboration with the client in order achieve their aforementioned goals. Tosummarize, ComboApp implemented the following marketing services on behalf of VX andScriptum Communication in Food included: • Drafting and mainstream distribution of a Branded Press Release • App Store SEO analysis and implementation • Drafting of an original, professional quality Application Description • Guaranteed submission to 10 major review sites to boost the app’s overall buzz amongst engaged app shoppers. 6
  • ResultsImmediately after ComboApp executed their multiple marketing efforts MealGuru broke throughinto the App Store’s TOP 100 iPad Paid Health & Fitness category. The application’s popularitypeaked on February 20th, 2012, when it ranked as the scoring as the 20th most downloadedHealth and Fitness application on App Store. As a highlight, MealGuru was also featured in theNew iPad Health & Fitness TOP list as well. 7
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  • Manal AlAlem Manal AlAlem Kitchen (Lifestyle) March 9th, 2012 Background Chef Manal AlAlem is a culinary icon in the global Arabic community. She has produced and hosted her own TV cooking show, opened educational cooking centers in multiple Arabic nations, and authored best- selling cookbooks published throughout the world in many languages including English. Challenge The client has contacted ComboApp prior to initial release of Manal AlAlem Kitchen, innovative cooking app featuring exclusive recipes from world famous Arabic chef Manal AlAlem in English. They were interestedin successfully breaking their new mobile application through into the App Store’s TOP 100Paid iPhone Lifestyle category immediately after the app’s initial launch.Manal AlAlem Kitchen includes dozens of traditional Middle Eastern dishes as imagined byManal AlAlem, complete with photos, accessible ingredients, easily understandablemeasurements, as well as simple preparation and cooking instructions. Every recipe in thisdigital cooking book features professionally translated, user-friendly, step-by-step instructionswhich guarantee that the cooking process stays both easy and fun for users. The app featuresbeautifully executed full-color photos of every recipe to give users a valuable visual referencepoint for how they should look as well. SolutionRecognizing the need for a highly customized approach, ComboApp tailored a multi-tieredmarketing campaign for Manal AlAlem Kitchen that sought to engage an audience demographicthat would be most receptive to this product – food enthusiasts in particular.We were able to achieve our clients’ goal of breaking Manal AlAlem Kitchen into the AppStore’s TOP 100 Paid iPhone Lifestyle Apps list by utilizing a wide variety of highly effectivemarketing services and techniques, particularly by tapping our considerable resources in the Macfocused web media arena and positioning the app accurately and effective within the public eye. 9
  • ResultsAs a result of the comprehensive marketing and promotional techniques performed byComboApp, Manal AlAlem Kitchen was able to break into the TOP 100 Paid iPhone Lifestylecategory as per the client’s request and find a large scale audience in the mobile marketplace.Highlights of Manal AlAlem Kitchen’s success included a peak position as the 69th mostdownloaded application in the App Store’s Paid iPhone Lifestyle category – attained on March9, 2012. 10
  • Sad Cat Software Violet Storm (Games) March 29th, 2012 Background Founded in Ontario, Canada, Sad Cat Software specializes in developing sophisticated, interesting, and uncommonly exciting mobile games for Apples iOS platform. The company is determined to create deeply entertaining mobile experiences that are unmatched in quality and sheer fun. Sad Cat Software has released 44 apps across a diverse variety of genre onto the App Store. ChallengeThe game which the client was interested in promoting - Violet Storm – is an arcade shooterwhose aim is to engross players into a stylized neon world for some of the fastest, most frenetic,and most addicting flying shoot’em up faction they could find on iOS. Sad Cat Softwarecontacted ComboApp before Violet Storm’s initial release in order to ensure that the gamewould experience a fast, dynamic launch on the App Store right from the start. SolutionAfter analyzing the game and reaching out to the client to understand their needs, ComboAppdeveloped a customized marketing plan for Violet Storm. This marketing plan included theimplementation of the following services provided by ComboApp:• Execution of our App Release package. This effort included creation and publishing anengaging App Description and Press Release together with execution of our Twitter Post serviceand Submission of the game to 50 high profile app review sites.• Execution of an additional Twitter Boost package to raise the game’s profile throughoutthis powerful social networking platform and get a link to the app’s App Store page right intointerested consumers’ hands. ResultsAfter implementing our marketing services – and within the second day of the app’s release –Violet Storm broke into two different TOP 100 App Store charts, peaking as the 88th mostpopular app in the App Store’s ultra-competitive Arcade Games category and simultaneously in94th position in its equally illustrious Action Games category. 11
  • Zanther Inc. Taposé - Collaborative Content Creation (Productivity) March 28th, 2012 Background Founded in Seattle, Zanther, Inc is an innovative new mobile applications developer focused on creating fresh high quality iOS mobile solutions. Taking cues from innovative yet unrealized tablet concepts, the company’s mission is to develop the most powerful tablet-based creation and personal collaboration solution offered on the market today. ChallengeTapose, the client’s digital workspace app, is best described as a revolutionary new multitasking,productivity, and content creation solution that provides users with a collaborative multimediaJournal, fully featured Web Browser, Interactive Maps, and more, all of which can be used intandem to transform how users get things done on the go. Founded by a team of talentedsoftware developers, Zanther Inc’s product was on the cutting edge of available iPadtechnologies both in quality as well as sheer functionality. That said, this group of ambitiousdesigners and engineers lacked the needed marketing experience to effectively promote Taposewithin the mobile marketplace. Keen on publicizing the app to the public at large, the clientreached out to ComboApp to find and utilize the sorts of marketing solutions that would ensureTapose had successful introduction onto the App Store upon its release. SolutionAfter reviewing our services and discussing the vision and concept behind Tapose with ourmarketing and analysis teams, Zanther Inc finally elected to utilize a number of ComboApp’sdiverse marketing solutions that both the client as well as their dedicated marketing team feltwould promote the app to greatest effect. Specifically, Zanther Inc chose to implement our AppStore SEO, App Description, Branded Press Release, Sales Generation, Twitter Boost, andGuaranteed Submission to 10 major review sites services. Together, they were geared to piquethe interest of their target demographic, raise the app’s profile among iPad users as a whole, andinvigorate public interest in the unique functionalities and advantages Tapose provided for them. ResultsWithin one day of launching our tailored marketing campaign on behalf of Tapose – coincidingwith its public launch - the application instantly broke into Apple’s TOP Paid iPad ProductivityApps & Paid iPad Apps categories. Entry into these highly visible App Store categories morethan met Zanther Inc’s expectations for this marketing campaign, and ensured that their uniqueapp was met with widespread public interest rather than indifference. 12
  • At its peak Tapose ranked as the 2th most popular paid iPad Productivity application on March29th, 2012 and as 5th most popular paid iPad app on the App Store on March 28th, 2012. And as afurther testament to its success, it retained its market position within the App Store’s TOP 100charts for 20 consecutive days as well. 13
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  • Infraware Co., Ltd Polaris Office (Business) April 20th, 2012 Background Based in Seoul, South Korea, Infraware secures technology in the modern convergent environment and develops new products in order to apply new technologies to bolster todays ubiquitous internet environment. The company is committed to realizing a fully connected world where everyone can access the internet at anytime, anywhere, by continuously researching, developing, and investing in cutting edge digital progress. Challenge Upon the release of Polaris Office Infraware reached out to ComboApp inorder to develop a supporting marketing campaign on behalf of their product, boost openingframe sales, and get the app onto the public radar as effectively as possible. After some researchthe client cited us as their best-fit agency to achieve the goals they envisioned. Polaris Officeallows users to view and edit Microsoft Word, PowerPoint, Excel files, and text files, and viewPDF files on the go from anywhere. The app also offers up a full slate of editing features, cloudsupport services, Zip file preview view functionality, and enhanced performance on the newiPad. SolutionComboApp carefully analyzed the client’s app, reaching out them directly to gain a solidunderstanding both of some added specifics regarding their product as well as what theirprofessional needs as a whole were. Afterwards, ComboApp designed and developed acustomized marketing plan for Polaris Office. This was a multi-tiered promotional solutionwhich consisted of the implementation of the following ComboApp services: • Drafting and distribution of a targeted Press Release • Outreach and submission of application to 50 mainstream review websites • Outreach and Guaranteed Submission to 10 major review websites • Implementation of ComboApp’s signature Facebook Boost support service • Double implementation of Twitter Post service 15
  • ResultsShortly after ComboApp began to actively execute their marketing campaign on behalf ofPolaris Office the application began to climb the ranks of the App Store. Among the notablemilestone achievements as part of this marketing project was Polaris Office’s peak position asthe #34 most popular iPhone Productivity app on the App Store on May 8th, 2012 and as the #31most popular iPad Productivity app on the App Store on May 13th, 2012. Furthermore, PolarisOffice also enjoyed success in the App Store’s Business iPad and iPhone apps categories, risingto peak positions of #43 and #140 respectively on May 19th, 2012. 16
  • Max Power Studios Max Power Adventures (Games) May 31st, 2012 Background Max Power Studios is a young independent video game company based in Montreal, founded in 2011 by Maxime Gendron and Yves Le Borgne. Their first game, Max Power Adventures, was released in 2012. This game sets the stage for a series of fun and humorous RPG and strategy games. ChallengeAs an independent mobile game development studio without any previous marketing experience,the client reached out to ComboApp before the release of Max Power Adventures to build up aneffective marketing campaign meant to be launched in conjunction with the release of the clientsapp onto the App Store. Their goal was to get Max Power Adventures into a TOP 50 listing ofthe RPG subcategory. The game itself is a comically driven role playing game that sees playersrollick their way through fifteen levels of intensely fun arcade battle action. SolutionComboApp spent a long while discussing possible marketing angle with which to approach thisproject together with the client. After some deliberation and market analysis efforts we decidedon a custom publicity plan which utilized an array of different sub-services to achieve theclient’s desired goals. As part of Max Power’s marketing campaign we utilized the followingservices: • Creation and distribution of a custom Video App Demo • Executed mainstream promotional actions via YouTube • Fulfilled our signature ‘Guaranteed Submission to 10 major review websites’ service to get Max Power into the hands of app reviewers. This was done in conjunction with our more broad-based ‘App Submission to 50 Review Websites’ service to ensure complete coverage. • Engaged in promotions via a custom Facebook Fan Page • Helped kick-start the app’s growth via generation of 100 unique downloads 17
  • ResultsShortly after implementing our aforementioned array of marketing services for the client’s MaxPower Studios mobile iOS game, their title broke into the TOP 50 list status they had wanted toachieve. Specifically, the app peaked as the #35th most popular application in Apple’s esteemediPhone Role Playing Games subcategory on June 1st, 2012. As an added bonus the game becamepopular enough amongst app shoppers that it was able to chart as the #68th most popular StrategyGame as a whole on the App Store on this same day. 18
  • 4KidCal LLC 4KidCal (Education) June 15th, 2012 Background Founded in Roslyn, New York, 4KidCal LLC is an innovative new mobile applications developer committed to designing mobile experiences geared to help tech engaged youngsters get a head start on advancing valuable life skills. ChallengeA burgeoning mobile application and software solutions developer, 4KidCal LLC was aimed toensure the successful launch for their debut product 4KidCal. Specifically, the developer’s goalwas to break their app into the App Store’s TOP 100 iPhone Education category upon its release.4KidCal is a wild new calendar app created specifically to help young children learn how toorganize events, make plans for the days ahead, and learn the invaluable skills of long term timemanagement. The app makes planning a vibrantly colorful and highly intuitive experience, andeven comes complete with eloquently simple task modules and effortless scheduling options. SolutionAfter careful detailed analysis of the app and reaching out to the client to understand their needs,ComboApp’s marketing team implemented our premiere TOP 100 Campaign, promoting4KidCal via multiple web based media channels, Mommy Blogger community, and throughoutthe App Store itself. Promotional tactics focused on the “mobile savvy” parent community andframed 4KidCal as an educational yet entertainingly engaging experience for children regardlessof age. ResultsComboApp executed all marketing measures ordered by the client in a swift fashion, and timedto make the largest possible impact amongst the app engaged public at large. As the result ofComboApp’s Top 100 Campaign service implementation 4KidCal broke into the App Store’s listof Top 100 iPhone Paid Education Apps and was featured as 36th most downloaded app in thecategory on June 16, 2012. 19
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  • InterServ International Inc. Apocalypse Knights – Endless Fighting with Blessed Weapons and Sacred Steeds (Games) June 21th, 2012 Background Taiwan-based InterServ is an independent and most experienced game developer in Asia. Company develops MMOG, Casual games for PC, Xbox LIVE consoles, and Mobile games. Their experience, innovation, and quality have won prestigious awards, including "Most Innovative Game of E3" in 2004 with Iron Phoenix title, the first game to allow 16 players to battle each other simultaneously in an online environment. ChallengeInterServ has had a long history of partnering with ComboApp for marketing solutions, initiallyreaching out to us when promoting their debut product A+ WordPuzzle, an exciting, arcadeaction infused word puzzle game. The client has contacted us in June 2012 to ensure thesuccessful launch for their new action game Apocalypse Knights on the App Store.Rendered in vibrant, uniquely sophisticated graphics, Apocalypse Knights offers combat actionwith an RPG twist to bring gamers a mobile adventure experience unlike any other. This wildlyentertaining game throws users into a white knuckle fantasy action war as they try to take backthe world from the grips of an apocalyptic demon invasion. SolutionThe client was eager to utilize ComboApp services in order to implement a large scale marketingcampaign on behalf of the application. This effort was designed to cover a broad spectrum ofpossible promotional avenues and capture the attention of “mobile-aware” audiences on amassive scale. Understanding the needs of the client, ComboApp executed a complex marketingcampaign geared to pique the interests of any and app financially conscious app shoppers. Itincluded the following highly effective time-proven services: • Sales Boost • App Submission to review websites (50) • Forum Participation • Forum Release Announcements. 21
  • ResultsAs a result of the comprehensive marketing and promotional techniques performed byComboApp, Apocalypse Knights broke into the App Store’s TOP 100 iPhone Free ActionGames and Arcade Games lists. The game rose to the 60th rank and 66th rank on these two listsrespectively on June 22, 2012. 22
  • Snitchware Inc. WeatherSnitch™ 2 — Weather Forecast at a Glance (Weather) May 28th, 2012 Background Snitchware Inc. is revolutionizing how we view, report and acquire weather information. WeatherSnitch for iPhone, iPad and iPod touch enables individuals to obtain highly detailed weather information anywhere on earth, right in the palm of their hand. Its intuitive interface makes getting the weather forecast faster and easier than ever before. Founded in 2010, and headquartered in Toronto, Snitchware products and services are available worldwide. ChallengeSnitchware Inc. contacted ComboApp prior to launching the update of their mobile weatherutility "WeatherSnitch™ 2 — Weather Forecast at a Glance" for the iPhone, iPad, and iPodtouch. The client was interested in optimizing their product’s searchability on the App Store,increasing its overall visibility among mobile customers and accruing a substantial number ofdownloads for WeatherSnitch™ 2 ver. 2.1.WeatherSnitch™ 2 is an in-depth mobile weather utility that places its focus squarely on helpingyou see forecasts with as much ease, detail and flexibility as possible. Featuring over threemillion locations and over ten thousand permanent weather stations. with WeatherSnitch™ 2 youget high quality, highly detailed weather information regardless if you’re in a global metropolis,in the middle of nowhere, or anywhere in between. SolutionThe client was eager to utilize ComboApp in order to implement a custom marketing campaignon behalf of WeatherSnitch™ 2 which consisted of the following Mobile Marketing Solutions: • App Store SEO • Press Release • Twitter Boost • Sales Generation/Download Generation 23
  • ResultsEffective pre-planning and execution methods chosen by ComboApp were integral in helping topush WeatherSnitch™ 2 to success within the App Store. The active promotional campaign onbehalf of WeatherSnitch™ 2 was coincided with its update and was started on June 18, 2012. Asa result of ComboApp’s marketing efforts the app experienced a significant surge in popularityrising from #247 to #36 within less than one business day. At the height of its popularity, in June23, 2012 WeatherSnitch™ 2 was ranked as the 25th most popular – and most downloaded – FreeWeather app on the App Store. 24
  • KTH Cartoon Defense: Space wars (Games) July 17th, 2012 Background A subsidiary of Korea Telecom group, KTH is an innovative mobile company committed to developing new global software & software-relevant technology as well as expanding the mobile ecosystem to make it a more open and interactive space as a whole. ChallengeKTH had contacted us prior to the release of their newest game Cartoon Defense: Space wars.The client sought to build up an effective marketing campaign to be launched in conjunctionwith the release of Cartoon Defense: Space Wars and in order to ensure that the gameexperienced a fast, dynamic launch on the App Store from day one, and would be able to getonto the public radar as quickly and efficiently as possible.An out of this world spin on the mobile tower defense genre, this game throws gamers into anepic real-time battle as they protect planet Cartoon from constant invasions from the group ofcunning galactic marauders. Complete with diverse game modes, dozens of unique resources andweapons for players to utilize and upgrade, and enough strategically engaging levels to keepplayers entertained for hours on end, this exciting title was entrusted to us to successfullypromote. SolutionComboApp dedicated marketing team analyzed client’s product and developed a custommarketing campaign aimed to propel Cartoon Defense: Space wars to the top from the verybeginning of its launch onto the App Store. The aforesaid campaign included the followinghighly effective time-proven marketing services: • App Release package • Sales Generation/Download Generation Service (200 downloads) • Guaranteed Submission to 10 review websites • Twitter Boost 25
  • ResultsComboApp’s marketing campaign geared to achieve the level of success our client had plannedfor began on July 17th, 2012, and within two business days after the app’s initial release CartoonDefense: Space wars broke into the App Store’s TOP 25 Free iPhone Strategy Games, peakingas the 18th most popular app in that subcategory, while simultaneously appearing at the peakposition of 53th in the App Store’s ultra-competitive Action Games subcategory. As an addedmeasure of its attained prominence, Cartoon Defense: Space wars remained in Top 100 list ofiPhone Free Strategy Games for two weeks in a row. 26
  • Epic Tales Hansel and Gretel - Epic Tales animated storybook (Books) August 7th, 2012 Background EPIC TALES is a The Hague (Netherlands) based developer and publisher of interactive storybooks for the iOS platform, and delivers unique, interactive adaptations of the imaginative and magical stories found in fairytales, folklore and world mythology. EPIC TALES is a joint venture between award winning animation studio Anikey and Cloud Castle Interactive. ChallengeEpic Tales had contacted ComboApp soon after the initial release of their first app, Hansel andGretel – Epic Tales animated storybook, on the App Store. It offers a world filled with whimsicalcharacters ranging from pesky gnomes to witty dwarfs; from brave children to mean stepmothersand cunning witches. The tale is digitally hand-drawn by award winning animators and featuresstunning 2d animations and cut scenes, professional voice actors, original music scores, andspellbinding interactive environments that are sure to draw readers even deeper into the story.Confident in the quality of their product, Epic Tales decided to employ our services to increasetheir app’s visibility throughout the mobile iOS marketplace and intrigue even more prospectivecustomers to download it. SolutionAfter analyzing the client’s application and understanding which aspects differentiated it fromcompetition, ComboApp developed a customized marketing package on behalf of Hansel andGretel – Epic Tales animated storybook. It consisted of the following highly effective time-proven marketing services covering differing audience demographics: • Guaranteed Submission to 10 review websites • App Promotion via Mommy Blogger Community • Twitter Boost • Application Description • Sales Generation/Download Generation 27
  • Positioning the application as a unique adaptation of the classic tale that was already dear tolegions of prospective customers – especially tech-savvy parents – allowed us to successfullyintrigue and interest a large pool of mobile consumers. ResultsAs a result of complex marketing and promotional techniques performed by ComboApp, Hanseland Gretel – Epic Tales was able to rise from relative obscurity to TOP 50 Paid iPhone BooksApps category, reaching 34th place in August 8, 2012. Additionally, Hansel and Gretel – EpicTales was featured in App Store’s Top Grossing iPhone Books Apps list, reaching 28th place onthe same day. 28
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  • Funky Bee Games A/S Funky Bee (Games) July 18th, 2012 Background Funky Bee Games A/S is a new casual gaming development company based in Denmark and founded by entrepreneur Claus Topholt. The developer’s inaugural mobile title, Funky Bee, was released onto all major platforms during the first half of 2012. ChallengeThe client had contacted ComboApp prior releasing their first mobile application Funky Bee forthe iPhone, iPad, and iPod touch. They were interested in successfully breaking Funky Beethrough into the App Store’s TOP 100 Free iPhone Adventure and Puzzle Games subcategory aswell as 100 Free iPad Adventure and Puzzle Games subcategory. Funky Bee Games A/S waslooking for such results to be achieved on the US, UK and Hong Kong App Store.Funky Bee is a wildly original new adventure game that throws gamers into a quirky treasurehunting odyssey across exotically diverse locations populated with equally interesting characters.The game features fun mini-games and innovative puzzle challenges to keep things fresh, as wellas colorfully original cartoon graphics and a narrative that are engaging and comical enough tokeep users cracking up and thoroughly entertained as they play for hours on end. SolutionRecognizing the need for a highly customized approach, ComboApp tailored a multi-tieredmarketing campaign for Funky Bee. We were able to achieve our clients’ goal of breaking FunkyBee into requested TOP 100 subcategories on the US, UK and Hong Kong App Stores byutilizing a wide variety of highly effective marketing services and techniques aimed to increaseapp’s visibility, bring it to the attention of multitude of prospective customers and ultimatelygenerating the necessary number of app installs to reach the pre-defined goals. ComboApp’scustom marketing campaign on behalf of Funky Bee consisted of the following highly effectivetime-proven marketing services: • Application Description • Installation Generation • Twitter Boost 30
  • • Branded Press Release • Sales Generation/Download Generation (100) • Guaranteed Submission to 10 review websites • Forum Participation • Facebook Boost. Results ComboApp’s professional marketing team executed the aforementioned marketing efforts in aconcise and ultimately highly effective manner. The culmination of our work saw Funky Beereach its own pre-defined goals - which the client had set up at the outset of our collaboration.The app was able to garner an impressive amount of new user downloads in a relatively shortamount of time, something that helped its heightened profile and alternatively helped drive itsvisibility up even further.Hallmarks of Funky Bee’s successful marketing push came in the form over numerous milestoneachievements: • US App Store: In August 16th, 2012 the application peaked at #31 in iPhone Free Puzzle Games, # 40 in iPhone Free Adventure Games, #30 in iPad Free Puzzle Games, and as # 39 in iPad Free Adventure Games subcategories. 31
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  • • UK App Store: In August 16th, 2012 the application peaked at #43 in iPhone Free Puzzle Games, # 32 in iPhone Free Adventure Games, #45 in iPad Free Puzzle Games, and as # 41 in iPad Free Adventure Games subcategories. 33
  • • Hong Kong App Store: In August 15th, 2012 the application peaked at #9 in iPhone Free Puzzle Games, #8 in iPhone Free Adventure Games, #7 in iPad Free Puzzle Games, and as #12 in iPad Free Adventure Games subcategories. On the same day Funky Bee was featured as #53 in prestigious iPhone Top Free Games and as #120 in ultra-competitive iPhone Top Free Apps lists. In August 15th, 2012 the app has also scored as #60 in Free iPad Games Apps and #98 iPad Top Free Apps lists as well. 34
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  • Hooligans Entertainment Boom The Rock (Games) September 8th, 2012 Background Hooligans Entertainment is British video games studio established in 2008. Since its founding the company released dozens of titles for Windows, Mac, iOS, and Android. In 2010 the office in Ukraine was opened. Todays major directions of companys activity are the development of our own games and publishing products from the third-party developers. ChallengeHooligans Entertainment was looking for promoting their app Boom The Rock on the globalscale targeting adults, teenagers and kids. They were specifically interested in positive word-to-mouth helping fuel awareness of their product throughout web based social platforms and app’svisibility heightening by publicizing it on various major app review websites.Boom The Rock is a unique new cosmic arcade puzzle where geometry, timing, and sometimesgood old fashioned luck come together to help user save the world from the in-comingapocalypse. It features smooth, vibrantly colorful graphics, intuitive yet exciting gameplay,dozens of sequentially challenging puzzle scenarios, and refreshingly varied challenges to be hadfrom level to level. SolutionAfter analyzing the app and reaching out to the client to understand their needs, ComboAppdeveloped a customized marketing plan for Boom The Rock in order to achieve the client’sdesired goals. This marketing campaign included the following services from ComboApp: • Implementation of our high-profile App Release package • Forum Participation service executed to increase app’s visibility and pique consumer interest in Boom the Rock • Our signature ‘Guaranteed Submission to 10 review websites’ service implemented in order to get Boom The Rock into the hands of app reviewers and heighten app’s visibility amongst likely consumers. 36
  • ResultsDue to the ComboApp’s concise and well-focused marketing efforts Boom The Rock rose toprominence in the App Store’s Free Puzzle & Arcade Games and broke into the TOP 50 list ofboth subcategories. Specifically, the app peaked as the #26th most popular application in Apple’sesteemed Free iPhone Puzzle Games subcategory and #32nd most popular Free iPhone ArcadeGame on October 4th, 2012. Also Boom The Rock became popular enough amongst appshoppers that it was able to chart as # 58 in Free iPad Puzzle Games list on September 12, 2012. 37
  • “It’s been a pleasure working with you; we will contact you for future promotions as well!”  Catherine Dmitriw Lead Marketing Manager, Hooligans Entertainment 38
  • HOTDOG Studio INC. Fire Busters (Games) October 5th, 2012 Background Korea based HotDog Studio Inc. is a progressive smart phone game development company. To date it released 12 game apps onto the App Store and is proudly providing iOS users with premiere gaming experience. ChallengeHotDog Studio Inc. contacted ComboApp prior to initial release of their new game Fire Bustersonto the App Store. The client was interested in successfully breaking their new mobileapplication through into the App Store’s TOP 100 Paid iPhone Arcade Games or Puzzle Gamessubcategories immediately after the app’s initial launch.Compatible with the iPhone, iPod touch, and iPad, Fire Busters perfectly blends puzzle basedgameplay with fast paced action fun. Fire Busters is an expansive game, boasting 5 diversestages for a total of 80 uniquely designed levels. With various unlockable achievements such asvarious water colors, the option to clear an especially tough level via Firefighter Plane, andaccess to an in-depth user guide via YouTube, theres more than enough thrills and turns in thisgame to keep players from getting frustrated or bored for hours on end. SolutionRecognizing the need for a highly customized approach, ComboApp tailored a multi-tieredmarketing campaign for Fire Busters that included the following services: • TOP 100 Campaign • Press Release creation and distribution • Sales Generation ResultsComboApp executed all marketing measures ordered by the client in a swift fashion, and timedto make the largest possible impact amongst the app engaged public at large. Effective pre-planning and execution methods were integral in helping to push Fire Busters to success withinthe App Store. Moreover we managed to surpass the goals pre-defined by the client since 39
  • immediately after the initial release on October 5, 2012 the app broke through into two TOP 100Paid iPhone Games subcategories – Arcade and Puzzle respectively.The success of ComboApp’s marketing efforts were highlighted on the day of Fire Busters’initial release, when the app was simultaneously ranked as the 13th most popular app in AppStore’s Top Paid iPhone Puzzle Games category, 19th in its Top Paid iPhone Arcade Gamescategory, 59th in its overall Top Paid iPhone Games list and 97th in App Store’s Top Paid iPhoneApps chart. As an added measure of its attained prominence, Fire Busters also peaked as the 69thin Top Paid iPad Puzzle Games and 88th in Top Paid iPad Arcade Games subcategories as well.Fire Busters retained their position within TOP 100 iPhone Puzzle Games for two consecutiveweeks (October 5-14, 2012) and stayed in iPhone Free Arcade’ TOP 100 chart for sixconsecutive days (October 5-10, 2012). 40
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  • Ziggytech Simply Write (Productivity) October 25th, 2012 Background Founded in 2012 by an App guru and financial consultant, Ziggytech Mobile Apps is an independent application development studio currently focused on providing app shoppers with practical new productivity and business solutions. Challenge Ziggytech was planning on releasing a brand new iPad app into the highly competitive iOS productivity environment. This was the first app to be released by Ziggytech onto the App Store, therefore the client decided toutilize our marketing services in order to ensure that Simply Write was well positioned forsuccess from the start.Simply Write is a highly practical handwriting utility that lets customers write notes, journals,and anything else they want. With Simply Write there are no complex menus, useless functions,or impractical bells and whistles that stand between user and their notes. Built on highlyintuitive, effective handwriting controls this app gives users the freedom to create and save asmany different workbooks as they want, format them with ease, and seamlessly get on with theirbusy daily lives. SolutionAfter conducting an active dialogue with the client regarding their new app and its uniqueattributes, ComboApp executed cost-effective highly efficient App Release campaign on behalfof Simply Write. We created the attention grabbing App Store Marketing Copy for SimplyWrite, distributed the professionally written Press Release to a vast network of web based mediaoutlets, provided a Social Media exposure by means of our Twitter Post service and sought outadvertising opportunities throughout review websites catering to iOS enthusiasts as a whole. ResultsImmediately after ComboApp executed their multiple marketing efforts Simply Write brokethrough into the App Store’s TOP 100 iPad Paid Productivity category. The application’s 42
  • popularity peaked on October 30th, 2012, when it ranked as the scoring as the 10th mostdownloaded Paid iPad Productivity application on the App Store.Furthermore, Simply Write retained its position within the TOP 100 chart in App Store Paid iPadProductivity chart for 15 consecutive days; moreover during this term the app was featured inTOP 50 chart of the aforesaid category for 11 consecutive days. 43
  • Mongol Content LLC Magnet Boy (Games) October 18th, 2012 Background Established in Mongolia in 2005 Mongol Content LLC is an innovative software solutions and mobile applications developer committed to creating industry leading solutions and experiences for modern consumers. ChallengeThe client had contacted ComboApp prior to releasing their mobile application Magnet Boy forthe iPhone, iPad, and iPod touch. They were interested in successfully breaking their new mobileapplication through into the App Store’s TOP 100 Free iPhone Puzzle Games subcategoryimmediately after the app’s initial launch.Magnet Boy brings mobile players a completely fresh experience that blends together arcadeaction, platforming fun, and puzzle gaming elements. Showcasing smooth, highly dynamicgameplay, this adventure throws players into the shoes of Magnet Boy and its their job to gatherup robot parts in order to rebuild the broken robots they belong to. Players will need to useprecision, quick thinking and impeccable timing if they wish to succeed! SolutionAfter careful detailed analysis of the app and reaching out to the client to understand their needs,ComboApp’s dedicated team implemented a multi-tiered marketing campaign for Magnet Boythat included the following highly effective services: • Creative Content Package • Pre-Launch Publicity • App Release • Installation Generation • Sales Boost • Youtube Boost • Monetization Campaign. 44
  • Implementation of this complex marketing campaign was tailored to target the recreationalmobile gaming community as a whole and was meant to increase the app’s visibility throughoutthe web, ensure that the product obtained high ranking in the App Store, and boost downloads. ResultsComboApp’s professional marketing team executed the aforementioned marketing efforts in aconcise and ultimately highly effective manner. The culmination of our work saw Magnet Boyreach its own pre-defined goals - which the client had set up at the outset of our collaboration.Ultimately the app reached its peak position - 60th place - in Free iPhone Puzzle Gamessubcategory on October 26th, 2012. Furthermore, Magnet Boy retained its position within theTOP 100 chart in aforesaid App Store subcategory for six consecutive days. 45
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  • AS Mobile Applications GmbH Beat the Window (Games) December 20th, 2012 Background Founded in Hamburg in 2011, AS Mobile Applications is a mobile development studio committed to producing lifestyle and entertainment apps as well as digital content for mobile devices. Challenge AS Mobile Applications has had a long history of partnering with ComboApp for marketing solutions; in particular, the client has contacted us in December 2012 aiming to increase the popularity of their mobile arcade game Beat the Window and expand apps customer base.Compatible with the iPhone, iPod touch, and iPad, Beat the Window is a casual yet wildlyentertaining arcade game that charges players with a simple task - clean one cartoon windowafter another, and do it faster than the current Beat the Window Champion of the World. Its allabout quickness and hand-eye coordination in this game, and the more times users can clean upthe scene faster than World Champion Randy Doo the closer they will get to taking over thetitle! SolutionAfter discussing the goals set by the client and analyzing the product ComboApp executed thespecial service "Merry Downloads" delivering about 2,500 downloads in a short period of timeto boost Beat the Windows ranking on the App Store and increase its popularity among theprospective customers. ResultsAs the result of ComboApps marketing efforts Beat the Window has experienced a rapidincrease in popularity. After our promotional efforts were implemented the app was able toachieve a ranking within App Store’s TOP 50 Free iPhone Family Games and Top 100 FreeiPhone Arcade Games lists. The highlight of Beat the Window’s success came on December 20,2012, when the app peaked in popularity as the #34 most downloaded Free Family Games appon the iPhone and held the #81 position in the ultra-competitive Top 100 Free iPhone ArcadeGames list. 47
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