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Among the topics we're covering are:
Basic ASO techniques for both iOS and Google Play
Goals and realistic expectations for the impact ASO will have on your app sales
Misconceptions about ASO
According to recent Nielsen and Forrester research 63% of mobile app users discover app via Search. The volume of apps in both iOS and Google Play is so vast and the actual search functions of those app stores is so unrefined that for a consumer to find your app using search can often be a bit like looking for a needle in a haystack.
However, with a robust App Store Optimization strategy, app owners/developers can overcome the search roadblock and ensure their app is highly ranked and easily visible when users search key related terms and phrases.
Among app marketing techniques that don’t require investments, ASO is the number one technique app owners/developers should study and take advantage of in their apps marketing campaigns.