App Store Revolution


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`App Store Revolution` was presented by Julia Guzunova (VP of ComboApp PR & Marketing Agency) during the Product Camp Russia (&EE) 2012 Conference

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App Store Revolution

  1. 1. October 27th, 2012
  2. 2. ComboApp is a marketing agency that specializes inpromoting applications throughout every major mobile marketplace in the world
  3. 3. Media about us “ComboApp focuses on social networking, buzz marketing, and advertising, an approach it says work well and, most importantly, is sustainable”.“The ComboApp Marketing Agency, a long-timeleader in mobile app promotion services <…> isjoining Apple in solidarity behind this move”. “ComboApp is a Mobile App Marketing agency that provides solid scope of different app marketing services to help app developers market their iOS apps on the Apple’s App Store”.“Combo App – App promotion agency offering PR, ASOand chart placements campaigns. Headquartered inChicago USA, with offices in Vancouver, Canada”.
  4. 4. Externaltraffic to App Extra Revenue Extra personal TOP? Store? Gaming Platform? App Graphicsenhancement?
  5. 5. The new app info page outlookCard-style navigation
  6. 6. You can’t see ratingsAll focus on the App Icon
  7. 7. Be ready to impressAstonishing graphics is the key to success
  8. 8. New App Store Marketing and Advertising Guideline for developers More Call to Action!Now two separate badges:Download on the App Store badge Available on the App Store badgeUse the Download on the App Store Use the Available on the App Storebadge on all electronic badge for all printed communicationscommunications including websites, and promotions that do not have web-web banner ads, mobile device linking capabilities, such as TV spots,banner ads, email promotions, online print ads, video trailers, printed flyers,newsletters, and online direct mail. and printed direct mail.
  9. 9. Smart App BannersWhen visiting a site on Mobile Safari that has an app, a newbanner appears inviting the user to download it.<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">
  10. 10. New App Review Guidelines No more “Free-App-A-Day”?2.25 “Apps that display Apps other than your own forpurchase or promotion in a manner similar to or confusingwith the App Store will be rejected.”
  11. 11. Deep Facebook integration You can now see how many of your friends have liked that appYou can also share theapp’s iTunes Store linkon Facebook
  12. 12. The power of social media
  13. 13. The power of social media … and even more social connections
  14. 14. Genius Now it’s the most active elementalways looking for the user’s attention
  15. 15. GeniusThe enhanced Geniusfeature now utilizes therecommendation enginefrom Chomp to offer morerelevant app suggestions
  16. 16. App Store + Game Publishers = …Speech of EA representative during iPhone 5 presentation
  17. 17. 3 of 4 Editor’s Choice are games
  18. 18. More engagement
  19. 19. Thank You!Julia Guzunova, Vice President
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