Tips for Engaging Mobile App Users During the Holidays
1

1. Planning

Plan your holiday promo campaign and get the insertion
orders for your apps well in advance. Otherwise you...
Set your goals and the budget according to the holiday
rush time. During this time, volumes of downloads are
higher, as ar...
Use the busy holiday download time as an opportunity to
introduce a new product or service update and attain
maximum cover...
Plan for increased product support and server volume during the holiday busy
time. User behavior demonstrates these change...
Calculate and plan your budget for first few months postholiday rush so you can take advantage of the price
decreases whic...
Configure your app store optimization strategy so that your
keywords are relevant to the context of what consumers
search ...
Stay fresh and relevant: Prepare and roll out new content,
update your creatives with festive holiday themed images.
Re-engage with your current audience by creating
entertaining holiday themed contests, promotions and
giveaways. Use this ...
Tease your customers with “sneak-peeks” at the features in
your pipeline for 2014. This will cement their interest in the
...
10
The holidays are the time of year when families get
together and share warm feelings, use the opportunity to
communicat...
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Tips for engaging mobile app users during this Christmas and New Year holidays

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The top 10 mobile app marketing tips for an app developer to be prepared for this holiday season, when this unique opportunity window emerges!

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Tips for engaging mobile app users during this Christmas and New Year holidays

  1. 1. Tips for Engaging Mobile App Users During the Holidays
  2. 2. 1 1. Planning Plan your holiday promo campaign and get the insertion orders for your apps well in advance. Otherwise you might find that media owners do not have space in their busy holiday schedules for your advertisements.
  3. 3. Set your goals and the budget according to the holiday rush time. During this time, volumes of downloads are higher, as are effective costs to acquire loyal users. You might want to assess your goals to find a good balance between performance and volume that fits your budget. Keep in mind, app download rates stay high through January, even as the cost for user acquisition falls.
  4. 4. Use the busy holiday download time as an opportunity to introduce a new product or service update and attain maximum coverage with your audience base.
  5. 5. Plan for increased product support and server volume during the holiday busy time. User behavior demonstrates these changes during holiday times which may impact these departments: - More sessions per user - 4x increase in users per app - Shorter sessions lengths, but more sessions, overall
  6. 6. Calculate and plan your budget for first few months postholiday rush so you can take advantage of the price decreases which happen that start just after the new year.
  7. 7. Configure your app store optimization strategy so that your keywords are relevant to the context of what consumers search for during the holidays.
  8. 8. Stay fresh and relevant: Prepare and roll out new content, update your creatives with festive holiday themed images.
  9. 9. Re-engage with your current audience by creating entertaining holiday themed contests, promotions and giveaways. Use this time wisely to engage your non-active audience and convert them into new, loyal users.
  10. 10. Tease your customers with “sneak-peeks” at the features in your pipeline for 2014. This will cement their interest in the further development of your product/service.
  11. 11. 10 The holidays are the time of year when families get together and share warm feelings, use the opportunity to communicate effectively with family units with friendly, holiday-oriented messaging.

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