New slidecast - changes in customer needs
Comarch has just published the latest slidecast focusing on challenges in the area of customer
services in banking. The presentation is titled ‘Changes in Customer Needs. The Driving force of
Banking Innovation'.
The slidecast describes the influence of trends in modern channels of communication on changes in
bank offers and on the related requirements of the modernization of IT systems. The presentation
was originally delivered by Bartłomiej Kozakowski, Comarch's expert in the area of IT for banking,
during the Banking Innovation Forum 2009 held in Vienna.
- In recent years we have observed a stronger development of alternative communication channels
between the bank and the client - says Bartłomiej Kozakowski. – The telephone internet, or a visit to
the local branch are more often substituted by the mobile and Web 2.0 solutions, like social portals.
This also includes financial websites, podcasts, blogs, etc. The sharp increase in the number of
channels of communication within the bank may effect the loss of coherence of offers and increase
disorder in data. The solution is process management systems based on the integration platform and
BPMS (Business Process Management Suite).
The slidecast is available at SlideShare.net and www.comarch.eu.