Marketing processes management at bankIT softwareNowadays marketing at financial institutions is not onlyadvertising. It i...
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Marketing processes management at bank - IT software

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Comarch Commission & Incentive - a provisional system dedicated to institutions, which use an extensive agent, broker and intermediary network. The solution integrates all the sales network data, commission policy for all the distribution channels and settlements with units in the sales network, in one place. Additionally, gathering all the sales data in a single location allows for better control of sales as well as the optimization of motivational systems.

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Marketing processes management at bank - IT software

  1. 1. Marketing processes management at bankIT softwareNowadays marketing at financial institutions is not onlyadvertising. It is all about the customers segmentation, contactwith customers and preparing individual offers. In big institutionsadvanced IT solutions should be used.Among systems for marketing department at bank are:Comarch aCRMa new generation tool (analytical CRM) used to dynamically process large amounts ofdata from the company’s internal systems and data coming in from external systems inreal time.Comarch CRM Campaign Managementa system which supports the management cycle of the whole marketing campaign,starting with the planning, through to testing, realization, modification, ending with anexamination of its affectivity. The system allows one to reach a chosen client group,whose profile is carefully chosen, at the right time with the right information and via thecorrect communication channel. This unique solution, used by Comarch CRM CampaignManagement, can integrate mass ATL campaigns with direct BTL campaigns, which leadsto synergy effects between the two types of activity as well as cutting the costs ofreaching the client.Comarch Content Management Systemthe platform is a solution which manages the content and structure of the portal. It offersa set of tools which allow the mobile updating and management of the WWW service.Comarch CMS gives the user a large degree of freedom over the presented content and ahigh level of security. Working with the system does not require installing any additionalprogramming by the client – all the necessary actions can be carried out from the level ofthe WWW browser.Comarch Loyalty Managementan advanced set of business applications geared toward standard and advanced loyaltyprograms. The system stands out due to its elasticity, ergonomic user interface and easein operation. The scalable architecture guarantees the adaption of the loyalty program tocompany growth.Comarch Commission & Incentivea provisional system dedicated to institutions, which use an extensive agent, broker andintermediary network. The solution integrates all the sales network data, commissionpolicy for all the distribution channels and settlements with units in the sales network, inone place. Additionally, gathering all the sales data in a single location allows for bettercontrol of sales as well as the optimization of motivational systems.Comarch Business Intelligencea modern IT solution based on data warehouse technology. Its basic role is to deliverordered and comprehensible information which supports decision making on variousmanagement levels in the bank. Comarch Business Intelligence allows the choosing ofand the application of various analysis areas depending on the user needs, e.g. sales,finance, controlling.

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