Crowdsourcing Apps while creating value from data
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http://university.commetrics.com ==> These slides outline some of the material presented at the Lorange.org business institute ...

http://university.commetrics.com ==> These slides outline some of the material presented at the Lorange.org business institute

Crowdsourcing is a special form of outsourcing. Can it help you take better advantage of data - what about risks, compliance and costs?

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Crowdsourcing Apps while creating value from data Presentation Transcript

  • 1. My.ComMetrics.comComMetrics Session 13: Crowdsourcing & innovation:Twitter predicts stock index... http://www.slideshare.net/ComMetricsUniversity Latest version can be found here just before class Presented by http://www.YouTube/ComMetrics ComMetrics – videos http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist Urs E. Gattiker , Ph.D. 2008_06_16
  • 2. ComMetrics _Example – the client #1 How should we design the user interface Challenge effectively – what do we want clients to do? Strategy: Focus groups? Design and review? 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 3. ComMetrics _Example – the client #1 How should we design the user interface Challenge effectively – what do we want clients to do? Strategy: Focus groups? Design and review? NO Solution Develop concept in-house, discuss with designer, implement and then ask clients for feedback on several designs (why do you like X, if we change color would you prefer Y over X?) 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 4. ComMetrics _Example – the client -innovating Industrial versus consumer product or dashboard Consumer – solve problem ----- Industrial – solve problem AND you may have tender specifications you must meet (think channel tunnel and Siemens winning against Alstom – trains) 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 5. ComMetrics _Example – the client - innovating Industrial solve problem save money/reduce costs better way of doing it (improved battery live) Consumer you should know and design a product like iPhone that meets a consumer need (consumer might not even know yet that he has it) AND solves a problem (easier communicating) 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 6. ComMetrics _3 Why it matters – today„s 3 nuggets 1 People are predictably irrational (see Economist, My.ComMetrics, previous video) 2 Do crowds innovate? 3 Crowds may win the battle but historical facts may proof them otherwise (crowd-funding, crowd-sourcing, 2011_01_19 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 7. ComMetrics _Purpose What is this all about? Take the time and listen to this podcast: ===> http://www.cbc.ca/spark/2011/01/spark-132-january-2-5-2011/ 1 Where good ideas come from AND 2 Internet architecture and innovation Listen to this wherever you are, it is interesting. 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 8. ComMetrics _What is crowdsourcing, innovation? Definition in textbook? Does you textbook define innovation, crowdsourcing, patents etc.? How are these terms etc. defined in other MBA courses/modules? How does crowdsourcing, innovation-sharing – apply our know- how/patent to your industry.... What is your company„s core innovation. Do you use crowdsourcing in your work? (please bring document to class) :::::::::::::::::::::::::::::::::::::: 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 9. ComMetrics _What is crowdsourcing, innovation? People use data differently 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 10. ComMetrics _What does this mean – apply it how? How did we change based on these insights 2011_01_19 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  • 11. ComMetrics _From Purpose to HowTo How do we put this into practice? 2011_01_19 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  • 12. ComMetrics _Do crowds innovate? - http://commetrics.com/?p=117773 3 min video embedded in blog post http://www.youtube.com/watch?v=3gtDBXPBXCg 2 min video How could you organization use crowdsourcing Does your organization use crowdsourcing? How does it work? What does Steve Jobs say... Could the crowd come up with the iPad, iPod or more? 2011_01_19 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  • 13. ComMetrics _3 assigned readings – Topic 13 - we choose a student to moderate the discussion – you can volunteer yourself for today or for tomorrow - please have your notes ready – all students - Chosen reading is: - Could your data management approach result into value that an be leveraged in your business = data driven management 2011_01_19 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  • 14. ComMetrics _Tools & Tips - How do you handle your online chats 2011_01_19 >Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
  • 15. ComMetrics _Tools & Tips - Chat -Why use chat services? http.//www.meebo.com/messenger connect to Google Talk, Windows Messenger, Facebook chat, etc. You do not need to download anything – use browser 2011_01_19 >Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
  • 16. ComMetrics _Tools & Tips - Chat - Meebo shows who is online on the right side of your browser window - Works with iPhone and Google Android, of course. Why I like Google Chat for business..... Because compliance, risk management and then some... 2011_01_19 >Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
  • 17. ComMetrics _From Tips to Decision Time - Strategy 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 18. ComMetrics _Student Case – challenge at work - student presents – class discusses 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 19. ComMetrics _Student Case – challenge at work - student presents – class discusses 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 20. ComMetrics _Steps to do the most with data? http://commetrics.com/?p=11250 5 min – showing how to visualize data – bottom of post Dashboards 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 21. ComMetrics _KISS – Value and keeping control of the distribution channel - Apple ●Get discovered. There is no point in creating a great app if nobody can find it. Offering the app for free first may help you establish a following, but a clever marketing gimmick that will appeal to your target audience or get you talked about could be just as helpful. ●Be flexible. Charging for your product may work in some cases. But you could find that you make more money by offering it for free and then charging for add-ons or by taking a cut from advertisements every time the app is downloaded. 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 22. ComMetrics _KISS – Value and keeping control of the distribution channel - Apple ●Make your app work on lots of platforms. Often it does not cost that much more and it widens your reach, remember Android outsells iPhone by 2 to 1 https://www.xing.com/net/smmetrics/free-or-paid-monitoring-tools-facebook-twitter-blogs-google-etc-436324/google- first-search-twitter-identi-ca-facebook-archive-now-29467269/34340542/#34340542 ●Innovate. Once you have struck lucky, do not just sit around. Start working on the sequel or updates. You stay at the top of the charts by innovating and evolving. 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 23. ComMetrics _KISS – Value and keeping control of the distribution channel - Apple Remember 30 percent who pay and download an iPhone app or application actually use it the day after purchase. Analyzing over 30 million downloads from Apples App Store reveals that only 5% continue to actively use the app 20 days after downloading. How many still use the „20 Minuten‟ App? Because data for free Apps is such that less than 3% are used 30 days after download http://commetrics.com/?p=10284 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 24. ComMetrics _KISS – Apps – what works The top-sellers in the iPhone App Store and Android are dominated by games: - flight simulators, -solitaire, and s - simple brick-breaking games. -currency conversion aids, ovulation trackers, electronic shopping lists and applications that turn the phone into a voice recorder are popular as well 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  • 25. ComMetrics _KISS – Apps – what works The cleverest applications use the unique features of smartphones, such as their ability to: - triangulate location, - internal compass and the - “accelerometer”, which knows which way up the phone is being held. Wikitude, developed by Mobilizy, a small Austrian coding team, is a handheld travel guide that uses the inbuilt compass and GPS in Android phones to provide on-the- move information about 350,000 landmarks around the world. 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 26. ComMetrics _KISS – Apps – what works Ocarina, turns the iPhone into a flute, played by blowing into the microphone 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 27. ComMetrics _KISS – Apps – what works iBeer, developed by magician Steve Sheraton, projects an image of a pint of lager on an iPhone screen, and, as the phone is tipped over, the virtual beer pours away. There is even a burp at the end. PS. You get 70% of what you charge for your App, rest stays with Apple  Amazon and Kindle: In 2009 it said it would publish your blog on Kindle but it would get 70% of the revenue and decide at what price it would be sold to its customers = $.99 to $1.99 Jan 20, 2010 it changed and started offering a 70% share to publishers http://www.businesswire.com/news/home/20100120005644/en/AMAZON-ANNOUNCES-70-PERCENT-ROYALTY-OPTION- KINDLE 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 28. ComMetrics _One last thing – Wrap-up What we learned 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 29. ComMetrics _3 Why it matters – today„s 3 nuggets 1 People are predictably irrational (see Economist, My.ComMetrics, previous video) 2 Do crowds innovate 3 Crowds may win the battle but historical facts may proof them otherwise (crowd-funding, crowd-sourcing, 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 30. ComMetrics _One more thing – lead users Crowdsourcing is not the same as lead-user innovation The Victorinox RescueTool was developed and perfected in cooperation with emergency medical and rescue services in a five-year project. The key functions of this new pocket tool can be opened in seconds and are ready for use immediately. Award Knife of the Year 2007 http://www.victorinox.com/product/1/100/1004/1106/0.8623.N 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 31. ComMetrics _One more thing Please discuss: 3 most critical things we learned today 3 things I love to get more infos about 2011_01_19 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  • 32. My.ComMetrics.comComMetrics Session 13: Crowdsourcing & innovation:Twitter predicts stock index... Presented by http://My.ComMetrics.com (free registration) http://ComMetrics.com (blog) Roentgenstrasse 49 Street http://info.cytrap.eu/?p=134 social media trends 2011 CH-8005 Zuerich Zip Code Switzerland Country http://info.cytrap.eu/?p=176 ComMetrics blog checklist +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Urs E. Gattiker , Ph.D. www.ComMetrics.com URL 2008_06_16