My.ComMetrics.com
ComMetrics


  Session 3: Using the KISS approach – Aldi versus Trader Joe‘s
  Session 4: Innovating – M...
ComMetrics
  _About my 10 sessions:



  Readings
  Student brings work case/challenge - volunteer for tomorrow?

  Have y...
ComMetrics
  _About my 10 sessions:



  Slides – copies – latest version that I use in class can be found here:
  ==> htt...
ComMetrics
  _About my 10 sessions:



  Readings
  Student brings work case/challenge - volunteer for tomorrow?

  -   co...
ComMetrics
  _One more thing


  Please try to focus on the following:


  3 most critical things we learned today

  3 th...
ComMetrics
  _What are we up to?


  What organizations are represented in this class
  How the EU defines small, medium a...
ComMetrics
  _How do we use technology?


  What do you use the most every day: smartphone, notepad,
  notebook, PC, other...
ComMetrics
  _How do we use technology?


  What do you use the most every day: smartphone, notepad,
  notebook, PC, other...
ComMetrics
  _My objective for today is:




  Have you walk away with a clear understanding about:

  - Strategy helps bu...
ComMetrics
  _An example –
    reach out
    to clients and
    target audience
  #1            how can we reach our targe...
ComMetrics
  _An example –
    reach out
    to clients and
    target audience
  #1             how can we reach our targ...
ComMetrics
  _Why it matters – today‘s 3 nuggets


  1 What is strategy?


  2 Why could execution fail?


  3 What does c...
ComMetrics
  _What is strategy?


  Definition in textbook?
  Does you textbook make a distinction between corporate strat...
ComMetrics
  _What is strategy?



  CyTRAP Labs – corporate strategy and vision


  - corporate culture ==> action


  KI...
ComMetrics
  _KISS – What have Aldi and
  Trader Joe‘s in common?



  1. .....
  2 .....
  3....




                    ...
ComMetrics
  _From purpose to HowTo


  How do we put this into practice?




                                            ...
ComMetrics
  _KISS – What have Aldi and Trader Joe‘s in common?


  Trader Joe’s = it's an offbeat, fun discovery zone tha...
ComMetrics
  _KISS – What have Aldi and Trader Joe‘s in common?


  It's an offbeat, fun discovery zone that elevates food...
ComMetrics
  _3 assigned readings – Topics 3 and 4 - Discussion


  - we choose a student to moderate the discussion – you...
ComMetrics
  _3 assigned readings – Topics 3 and 4 - Discussion




  - Could your innovation strategy or strategy fail?

...
ComMetrics
  _Tools & Tips

  - How do you search on your favorite search engine




                                     ...
ComMetrics
  _How do we find information on the Internet

  - How do you search on your favorite search engine

  How it w...
ComMetrics
  _Decision time

  - Innovation – risk – car industry, etc.




                                              ...
ComMetrics
  _Innovation


  - technological innovation -




                                                            ...
ComMetrics
  _Innovation
  - technological innovation




  -   http://www.ft.com/cms/s/2/52f631bc-f763-11df-8b42-00144fea...
ComMetrics
  _Innovation




  - when Sergio Marchionne became Fiat’s
     chief executive in 2004, its two main midsized ...
ComMetrics
  _Innovation


  -the next thing really (1% of adult Americans use a location-based service
  today, 4% use th...
ComMetrics
  _Innovation




  - how does this affect your bottom line?



  - risk, rewards, cost-savings, etc.




     ...
ComMetrics
  _your strategy could fail because...




  Reasearch authors – brand – and more




                         ...
ComMetrics
  _your strategy could fail because...
     style over content


  - being at the right place at the right time...
ComMetrics
  _your strategy could fail because...
     style over content




  Where does the original research come from...
ComMetrics
  _One last thing – Wrap-up


  What we learned




                                                           ...
ComMetrics
  _One last thing – Wrap-up


  1 What is strategy?


  2 Why could execution fail?


  3 What does change or i...
ComMetrics
  _One more thing


  Focus with social media




  Loose focus =
             waste resources

               ...
ComMetrics
  _One more thing


  3 most critical things we learned today

  3 things I love to get more infos about




  ...
My.ComMetrics.com
ComMetrics

  Session 3: Using the KISS approach – Aldi versus Trader Joe‘s
  Session 4: Innovating – Mi...
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Strategy - why Aldi and Trader Joe's do it better - Mittelstand to the rescue

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http://university.commetrics.com ==> These slides outline some of the material presented at the Lorange.org business institute

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Strategy - why Aldi and Trader Joe's do it better - Mittelstand to the rescue

  1. 1. My.ComMetrics.com ComMetrics Session 3: Using the KISS approach – Aldi versus Trader Joe‘s Session 4: Innovating – Mittelstand to the rescue Presented by http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist Who is: Urs E. Gattiker? http://info.cytrap.eu//?page_id=114 Urs E. Gattiker , Ph.D. 2008_06_16
  2. 2. ComMetrics _About my 10 sessions: Readings Student brings work case/challenge - volunteer for tomorrow? Have you walk away with a clear understanding about: - get the bigger picture - apply – transfer learning to your workplace - context is important (size of firm, culture, market, ownership...) 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  3. 3. ComMetrics _About my 10 sessions: Slides – copies – latest version that I use in class can be found here: ==> http://www.slideshare.net/ComMetricsUniversity You can also watch videos at: ==> http://www.youtube.com/ComMetrics 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  4. 4. ComMetrics _About my 10 sessions: Readings Student brings work case/challenge - volunteer for tomorrow? - context is important (size of the firm, culture, market, ownership...) Ownership and what family businesses try to accomplish: 4-goals: financial, emotional, social, spiritual - public companies focus 99% on financial More: http://www.ft.com/cms/s/0/a745af1c-0709-11e0-94f1-00144feabdc0.html#axzz186QyeaUn 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  5. 5. ComMetrics _One more thing Please try to focus on the following: 3 most critical things we learned today 3 things I love to get more infos about We will discuss at the end 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  6. 6. ComMetrics _What are we up to? What organizations are represented in this class How the EU defines small, medium and large firms ==> http://commetrics.com/articles/european-commssion-defining-the-term-sme/ # of students micro (also self-employed) ? small ? medium ? large ? 500 biggest publicly-listed global companies ? :::::::::::::::::::::::::::::::::::::: 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  7. 7. ComMetrics _How do we use technology? What do you use the most every day: smartphone, notepad, notebook, PC, others There is no right or wrong answer – just the one that fits you best # of students #hrs each week p work Smartphone ? ? ? Notepad ? ? ? Notebook ? ? ? PC ? ? ? 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  8. 8. ComMetrics _How do we use technology? What do you use the most every day: smartphone, notepad, notebook, PC, others There is no right or wrong answer – just the one that fits you best # of students #hrs each week p work Email ? ? ? Chat MS,Google ? ? ? VoIP Skype, Google ? ? ? Twitter, Identi.ca ? ? ? Facebook ? ? ? Xing/LinkedIn ? ? ? SMS ? ? ? 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  9. 9. ComMetrics _My objective for today is: Have you walk away with a clear understanding about: - Strategy helps but execution is critical - Time is of essence Unless you follow KISS, neither investors nor customers will understand 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  10. 10. ComMetrics _An example – reach out to clients and target audience #1 how can we reach our target audience (e.g., clients) Challenge better Strategy: using new or social media to reach out Solution useful content (links to recall notices by gov. agency) ===> reaches journalists, doctors, hospital admin, etc. 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  11. 11. ComMetrics _An example – reach out to clients and target audience #1 how can we reach our target audience (e.g., clients) Challenge better Strategy: using new or social media to reach out Solution useful content (links to events, sports, NZZ, ===> who is target audience?) http://twitter.com/sanktgallen/status/4075630702362624 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  12. 12. ComMetrics _Why it matters – today‘s 3 nuggets 1 What is strategy? 2 Why could execution fail? 3 What does change or innovation do to our bottom line? 2011_01_17 _Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
  13. 13. ComMetrics _What is strategy? Definition in textbook? Does you textbook make a distinction between corporate strategy versus business policy? What is your company‘s business policy and/or corporate strategy? (please bring document to class) :::::::::::::::::::::::::::::::::::::: 2011_01_17 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  14. 14. ComMetrics _What is strategy? CyTRAP Labs – corporate strategy and vision - corporate culture ==> action KISS means it helps if it fits on a napkin p. 3 textbook = positive view 2011_01_17 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  15. 15. ComMetrics _KISS – What have Aldi and Trader Joe‘s in common? 1. ..... 2 ..... 3.... 2011_01_17 >Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
  16. 16. ComMetrics _From purpose to HowTo How do we put this into practice? 2011_01_17 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  17. 17. ComMetrics _KISS – What have Aldi and Trader Joe‘s in common? Trader Joe’s = it's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience Aldi = service is not needed, price is king and quality helps http://money.cnn.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm# http://www.huffingtonpost.com/2010/08/26/the-semisecret-world-of-t_n_696389.html# (pictures) Has the execution of Trader Joe‘s or Aldi‘s stategy succeeded. Please explain, why and how 2011_01_17 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  18. 18. ComMetrics _KISS – What have Aldi and Trader Joe‘s in common? It's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience http://www.supplyexcellence.com/blog/2010/09/08/trader-joes-happy-customers-employees-suppliers/ Three key things – keep clients, employees and suppliers happy – supply chain management Maybe we could call it strategy - who do you have to keep happy? 2011_01_17 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  19. 19. ComMetrics _3 assigned readings – Topics 3 and 4 - Discussion - we choose a student to moderate the discussion – you can volunteer yourself for today or for tomorrow - please have your notes ready – all students - Chosen reading is: - Could your innovation strategy fail? 2011_01_17 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  20. 20. ComMetrics _3 assigned readings – Topics 3 and 4 - Discussion - Could your innovation strategy or strategy fail? Please explain 2011_01_17 >Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
  21. 21. ComMetrics _Tools & Tips - How do you search on your favorite search engine 2011_01_17 >Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
  22. 22. ComMetrics _How do we find information on the Internet - How do you search on your favorite search engine How it will work better for you next time by using these tips: 1. CA, ZA, AU, UK, HK 2. Seminarhotel oder Tagungshotel 3. How to enter information ---- keywords ComMetrics 4. NZZ.ch, Globe & Mail, FAZ, FT, The Economist, Jyllands Posten, Le Monde...... 2011_01_17 >Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
  23. 23. ComMetrics _Decision time - Innovation – risk – car industry, etc. 2011_01_17 >Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
  24. 24. ComMetrics _Innovation - technological innovation - 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  25. 25. ComMetrics _Innovation - technological innovation - http://www.ft.com/cms/s/2/52f631bc-f763-11df-8b42-00144feab49a.html 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  26. 26. ComMetrics _Innovation - when Sergio Marchionne became Fiat’s chief executive in 2004, its two main midsized cars – the Fiat Stilo and Alfa Romeo 147 – had not a single screw in common! => more at: http://www.ft.com/cms/s/0/9e719a94-fcba-11df-bfdd- 00144feab49a.html# 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  27. 27. ComMetrics _Innovation -the next thing really (1% of adult Americans use a location-based service today, 4% use this service at all, down from 5% in May 2010) => more at: http://commetrics.com/?p=10816 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  28. 28. ComMetrics _Innovation - how does this affect your bottom line? - risk, rewards, cost-savings, etc. 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  29. 29. ComMetrics _your strategy could fail because... Reasearch authors – brand – and more 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  30. 30. ComMetrics _your strategy could fail because... style over content - being at the right place at the right time Video presentations http://www.openforum.com/idea-hub/topics/lifestyle/video/do-it-yourself- body-language 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  31. 31. ComMetrics _your strategy could fail because... style over content Where does the original research come from? Why does Amy Cutty as 2nd author get all the credit Research authors – brand – and more ===> see also Session 25 – underdog being Dana – why it works NOT 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
  32. 32. ComMetrics _One last thing – Wrap-up What we learned 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  33. 33. ComMetrics _One last thing – Wrap-up 1 What is strategy? 2 Why could execution fail? 3 What does change or innovation do to our bottom line? 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  34. 34. ComMetrics _One more thing Focus with social media Loose focus = waste resources 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  35. 35. ComMetrics _One more thing 3 most critical things we learned today 3 things I love to get more infos about 2011_01_17 >Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
  36. 36. My.ComMetrics.com ComMetrics Session 3: Using the KISS approach – Aldi versus Trader Joe‘s Session 4: Innovating – Mittelstand to the rescue Presented by http://My.ComMetrics.com (free registration) http://ComMetrics.com (blog) Roentgenstrasse 49 Street http://info.cytrap.eu/?p=134 social media trends 2011 CH-8005 Zuerich Zip Code Switzerland Country http://info.cytrap.eu/?p=176 ComMetrics blog checklist +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Urs E. Gattiker , Ph.D. www.ComMetrics.com URL 2008_06_16

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