why-a-klout-score-does-not-matter
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Measure what matters - Rankings: Why we should worry. Slides, podcast, more infos: http://howto.commetrics.com/?p=3813

Measure what matters - Rankings: Why we should worry. Slides, podcast, more infos: http://howto.commetrics.com/?p=3813

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why-a-klout-score-does-not-matter why-a-klout-score-does-not-matter Presentation Transcript

  • CyTRAP Labs CyTRAP.euWhy rankings matter only, and only if... Urs E. GattikerPräsentationsfolien auf: http://SecURL.de/13-Rankings-2 Roentgenstrasse 49 CH-8005 Zuerich SwitzerlandMeasure the Buzz: http://SecURL.de/track-blog +41(0)44 272 1876 +41(0)76 200 7778 www.CyTRAP.eu URL2008_06_16
  • CyTRAP.eu_Klout – Read the fine print 1. Klout: Why you should be proud to have a low/high Klout score? 2. Facebook: Why your Facebook friends will not pay your rent? 3. Twitter: Why do you tweet so much? 4. My.ComMetrics: Why rankings are unimportant but what you do to improve when they are in maters a GREAT deal. 2012_12_03_Intro >Klout >Facebook >Twitter >My.ComMetrics >Conclusion
  • CyTRAP.eu_Klout http://mem.to/t/g/29wrom945- can you tell your boss in 10 words or less how it measures what?- does your boss care if you have a 10, 20 or 50 Klout score... ?Why does it matter? 2012_12_03>Intro _Klout >Facebook >Twitter >My.ComMetrics >Conclusion
  • CyTRAP.eu_Facebook- Do 7 Likes for one story with a page that has about 5Mio Fans sell more ice cream?- Can you explain to your client how she should use Facebook Insight data to improve her business‘ bottom line? 2012_12_03>Intro >Klout _Facebook >Twitter >My.ComMetrics >Conclusion
  • CyTRAP.eu_Twitter https://www.xing.com/net/smmetrics/free-or-paid-tools-help- you-work-faster-468019/twitter-measurement-chat-how-do- you-know-success-40865648/40883331/#40883331Your teenage daughter asks:--- Dad, do YOUR Followers care?--- Twitter chats: President Obama feels it will not get him the votes he needs to pass his budget compromise.... So why should this be useful to your business Dad?What will you tell her? 2012_12_03>Intro >Klout >Facebook _Twitter >My.ComMetrics >Conclusion
  • CyTRAP.eu Daten von: My.ComMetrics.com_My.ComMetrics: Throw out the navel gazing metrics- Why does engagement matter on your blog or webpage?- Why should you improve your headlines?- How will social sharing make a difference?- First impressesions matter – so why does your content look like this? 2012_12_03>Intro >Klout >Facebook >Twitter _My.ComMetrics >Conclusion
  • CyTRAP.eu_My.ComMetrics- Benchmark against competitors and use best practice to improvehttp://drkpi.ch/br//UK,CA,US,CH,DE,NL/fashion 2012_12_03>Intro >Klout >Facebook >Twitter _My.ComMetrics >Conclusion
  • CyTRAP.eu_How can you improve is what matters 1. Klout: Do not focus on metrics that you cannot figure out 2. Facebook: The rules change every other week – beware 3. Twitter: Unless your clients follow & read your tweets, stop 4. My.ComMetrics: Focus on providing better content of practical value 2012_12_03>Intro >Klout >Facebook >Twitter >My.ComMetrics _Conclusion
  • CyTRAP.eu_In eigener Sache- Award-winning blog http://ComMetrics.com Free subscription: http://eepurl.com/lBw95-Preisgekrönter Blog: http://info.CyTRAP.eu Kostenloses Abo: http://eepurl.com/lzfiz- Blog Benchmarking – Messen von Engagement (Facebook, Google+, etc.) Financial Times sagt: Die kleine aber feine Lösung aus den Schweizer Bergen (Bosco Gurin) Kostenlos registrieren – Blog Tracking – http://My.ComMetrics.com- Das Buch zum Social Media Audit November 2012 (Copyright 2013) – Checklisten, How To Guides und mehr: http://SecUrl.de/CHaudit 2012_12_03
  • CyTRAP Labs CyTRAP.euWhy rankings matter only, and only if... Urs E. GattikerPräsentationsfolien auf: http://SecURL.de/13-Rankings-2 (2012-12-12) Roentgenstrasse 49 CH-8005 Zuerich SwitzerlandMeasure the Buzz: http://SecURL.de/track-blog +41(0)44 272 1876 +41(0)76 200 7778 www.CyTRAP.eu URL2008_06_16