ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 07     2011-05-10 Why should NGOs take a social media baseline? P...
ComMetrics  _Who is your presenter?  Presenter: Urs E. Gattiker ==> http://bio.gattiker.name  My name is Urs E. Gattiker, ...
ComMetrics  _Case – Your favorite             charity,             non-governmental organization (NGO),             non-pr...
ComMetrics  _Case – Your favorite             charity,             non-governmental organization (NGO),             non-pr...
ComMetrics  _Case – Your favorite             charity,             non-governmental organization (NGO)),             non-p...
ComMetrics  _Why it matters – 2 gold nuggets for today  Objective = have you walk away with a clear understanding:  1 – Ho...
ComMetrics  _1 Who is using which channel?                                                                       2011_05_1...
ComMetrics  _1 Who is using which channel?                                                                       2011_05_1...
ComMetrics  _2 How are we doing?   Is this channel working for us?   http://bit.ly/mTnQ3d+       3 clicks            page ...
ComMetrics  _2 How are we doing?   Is this channel working for us?   http://bit.ly/mTnQ3d+                   3 clicks     ...
ComMetrics  _2 How are we doing?   - Are we posting regu-      larly on the blog?   - Is our content targeting      the ri...
ComMetrics  _3 Setting priorities – No. 1   - we must be compliant !       - social media guidelines       - privacy      ...
ComMetrics  _3 Setting priorities – No.1   - new URL http://blog.stadt.sg.ch/stadtrat or /council or both      - change UR...
ComMetrics  _3 golden nuggets for today....  1 – How are we using which channel – take         inventory  2 – How are we d...
ComMetrics  _Please – would you be so kind and help me?  Watch short video get slides – please write a comment            ...
ComMetrics  _Please – would you be so kind and help me?  So how can we help you?  Please call us, or write for a free 15 m...
ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 07      2011-05-10 Why should NGOs take a social media baseline? ...
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Why do so many social media baseline audits fail? ComMetrics University Radio Show 07

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SOCIAL MEDIA Webinar video & slides ===> http://university.commetrics.com/?p=1675#comments

3 TIPS FOR doing your baseline audit smarter than your competitor, NAMELY:
1 -- How are we using which channel -- take
inventory or your baseline
2 -- How are we doing so far -- discuss, reflect, pls. do not
value performance -- just explore situation, collect
information
3 -- What do we want to improve how: set objectives
according to priorities

How to put it into practice.

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Why do so many social media baseline audits fail? ComMetrics University Radio Show 07

  1. 1. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 07 2011-05-10 Why should NGOs take a social media baseline? Presented by: Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel Prof. Urs E. Gattiker , Ph.D. 2008_06_16 www.ComMetrics.com URL
  2. 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs GmbH. We help our clients to improve their customer relationship management, while fostering revenue growth. 2011_05_10 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  3. 3. ComMetrics _Case – Your favorite charity, non-governmental organization (NGO), non-profit group, etc. #1 Put in your favorite charity‘s or NGO‘s screenshot right here! Twitter, Facebook, weblog, webpage, etc. right 2011_05_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  4. 4. ComMetrics _Case – Your favorite charity, non-governmental organization (NGO), non-profit group, etc. #1 Should we use Twitter, Facebook, Weblogs or just– Challenge ignore it at what risk? Strategy: We want to have more impact within 1 year 2011_05_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  5. 5. ComMetrics _Case – Your favorite charity, non-governmental organization (NGO)), non-profit group, etc. #1 Should we use Twitter, Facebook, Weblogs or just– Challenge ignore it at what risk? Strategy: We want to have more impact within 1 year Solution Take your baseline – where are we now? Risks? Security? Performance? Manpower? Budget? THEN Develop a plan, implement to improve - benchmark 2011_05_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  6. 6. ComMetrics _Why it matters – 2 gold nuggets for today Objective = have you walk away with a clear understanding: 1 – How are we using which channel – take inventory or your baseline 2 – How are we doing so far – discuss, reflect, pls. do not value performance – just explore situation, collect information 3 – What do we want to improve how: set objectives according to priorities 2011_05_10 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  7. 7. ComMetrics _1 Who is using which channel? 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  8. 8. ComMetrics _1 Who is using which channel? 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  9. 9. ComMetrics _2 How are we doing? Is this channel working for us? http://bit.ly/mTnQ3d+ 3 clicks page was removed 1 day after game, why? 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  10. 10. ComMetrics _2 How are we doing? Is this channel working for us? http://bit.ly/mTnQ3d+ 3 clicks page was removed 1 day after game, why? But why take it off because Google still lets me have it, of course: http://webcache.googleusercontent.com/search?q=cache:tNZ- EQpEOpYJ:www.stadt.sg.ch/news/16/2011/05/FC_Zuerich.html+st.+gallen+extrabusse+Fc+Z%C3%BCrich&cd=1&hl=de&ct=cl nk&gl=ch&source=www.google.ch 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  11. 11. ComMetrics _2 How are we doing? - Are we posting regu- larly on the blog? - Is our content targeting the right group? - voters - people living in town - Is the content interesting to our target group? If so, how do we know? - Is our blog engaging our readers? What about comments? 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  12. 12. ComMetrics _3 Setting priorities – No. 1 - we must be compliant ! - social media guidelines - privacy - risk managemen Stadt St. Gallen – Weblog Footer – City Councillors Code validator above, needed? -Footer currently has nothing giving user access to policies like the example below here: - we must be compliant! Click on policies above, get: - social media guidelines - privacy 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  13. 13. ComMetrics _3 Setting priorities – No.1 - new URL http://blog.stadt.sg.ch/stadtrat or /council or both - change URL or how else can we deal effectively with a situation where other departments want to have a blog as well? - offer readers each blog post via e-mail - ask other departments if they want to blog 2011_05_10 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  14. 14. ComMetrics _3 golden nuggets for today.... 1 – How are we using which channel – take inventory 2 – How are we doing so far – discuss, reflect, pls. do not value performance – just explore situation, collect information 3 – What do we want to improve how: set objectives according to priorities 2011_05_10 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  15. 15. ComMetrics _Please – would you be so kind and help me? Watch short video get slides – please write a comment http://university.commetrics.com/?p=1675#comments/ about this webinar - what did you get out if it? - what else do you need – this time, tell me in your comment pls? 2 – last webinar in this series on May 24 – 17:00 hours - depends on if you let me know what you need 2011_05_10 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  16. 16. ComMetrics _Please – would you be so kind and help me? So how can we help you? Please call us, or write for a free 15 min. Consultation. 2011_05_10 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  17. 17. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 07 2011-05-10 Why should NGOs take a social media baseline? http://My.ComMetrics.com - free blog benchmarking Presented by: Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice Cell SOS – call us –we can help +41(0)76 200 7778 www.ComMetrics.com URL 2008_06_16 E. Gattiker , Ph.D. Prof. Urs

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