Kosten Nutzen (cost-benefit) Pyramid(e) for Social Media

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Webinar video, slides & podcast http://university.commetrics.com/?p=1243 …

Webinar video, slides & podcast http://university.commetrics.com/?p=1243

More information about this topic on the blog: http://commetrics.com/?p=13427
AND http://howto.commetrics.com/?p=152

3 TRENDs
1 -- Cost-benefit analsis - what it takes to convince the boss
2 -- Social media - cost-benefit pyramid - how it works in practice
3 -- What we can learn from Swatch - Tissot - the strategic ROI approach to social media - $$$$$

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  • 1. ComMetrics UniversityComMetrics ComMetrics University Radio Show - Coffee Break Webinar Nr. 02 Thursday January 26, 2011 – 08:30 Deutsch => 16:00 English– 15 minutes Kosten Nutzen Pyramide fuer Social Media – Kennzahlen Cost benefit pyramid for social media – convincing the boss webinar video, slides & podcast http://university.commetrics.com/?p=1243 Blog post http://commetrics.com/?p=13427 Presented by: Blog post http://howto.commetrics.com/?p=152 http://My.ComMetrics.com - free blog benchmarking http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist 2011 Prof. Urs 2008_06_16 E. Gattiker , Ph.D.
  • 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management, beat their competition, and close more business. 2011_01_26 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  • 3. ComMetrics _ Free sign up for http://My.ComMetrics.com ==> Watch the trends – improve your blog‘s impact 2011_01_26 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 4. ComMetrics _Case – Tissot - Swatch Group #1 Faster uptake with Challenge > sales for new products... Strategy: Provide clients with better ways to view product, etc. Solution use videos, allow users to see the product on their wrist – wristband and webcam use social media to spread the word, discuss usability and ask people to share what they think on blog, Facebook, etc. 2011_01_26 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 5. ComMetrics _Case – Tissot - Swatch Group Solution use videos, allow users to see the product on their hand wristband and webcam So there you are, sitting in front of your laptop at home & you see a watch you like. Print out a little piece of paper embedded with a barcode, wrap it around your arm and hold it up to a camera on your computer. There is your arm, adorned with a virtual watch. Turn, compare stainless steel versus gold, what feels/looks better on you. 2011_01_26 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 6. ComMetrics _2 gold nuggets for today 1 – the social media cost-benefit pyramid – actionable metrics 2 – limit your opportunity costs More infos: http://howto.commetrics.com/?p=152 Please – talk to us – we can help 2011_01_26 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  • 7. ComMetrics _1 Define the 3 top social media metrics Don’t overemphasize ROI Focus on operating metrics (returns, warranty work How can social media help to reduce these numbers If you do not take action once num- bers are in: why collect the number? 2011_01_26 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • 8. ComMetrics _1 Define the 3 top social media metrics From actionable metrics to critical operational metrics – what the boss REALLY cares about ROI – link your social media metrics to key drivers / operators 2011_01_26 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • 9. ComMetrics _2 Limit your opportunity costs A. Doing social media takes time = time vs. benefits. B. Picking up the phone instead = direct contact is helpful C. Taking a break from it all = switch your iPhone off 2011_01_26 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • 10. ComMetrics _2 gold nuggets for today More infos: http://howto.commetrics.com/?p=152 Please – talk to us – we can help 1 – the social media cost-benefit pyramid – actionable metrics connect social media activities to your key drivers / operational metrics – customer complaints, - call to hotline, - warranty work because customer used product incorrectly Our YouTube channel: http://www.youtube.com/user/commetrics#g/u 2011_01_26 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  • 11. ComMetrics _2 gold nuggets for today More infos: http://howto.commetrics.com/?p=152 Please – talk to us – we can help 2 – limit your opportunity costs Tissot Reality = show costs vs. benefits / quality vs. Quantity View on Slideshare: http://www.slideshare.net/ComMetrics 2011_01_26 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  • 12. ComMetrics UniversityComMetrics ComMetrics University Radio Show - Coffee Break Webinar Nr. 02 Thursday January 26, 2011 – 08:30 Deutsch => 16:00 English– 15 minutes Kosten Nutzen Pyramide fuer Social Media – Kennzahlen Cost benefit pyramid for social media – convincing the boss webinar video, slides & podcast http://university.commetrics.com/?p=1243 Blog post http://commetrics.com/?p=13427 Presented by: Blog post http://howto.commetrics.com/?p=152 Roentgenstrasse 49 Street Slideshare: http://www.slideshare.net/ComMetrics CH-8005 Zuerich Zip Code YouTube: http://www.youtube.com/user/commetrics#g/u Switzerland Country +41(0)44 272 1876 Voice We can help, pls call us => +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Prof. Urs E. Gattiker , Ph.D. 2008_06_16 www.ComMetrics.com URL