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ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 01     Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English...
ComMetrics  _Who is your presenter?  Presenter: Urs E. Gattiker ==> http://bio.gattiker.name  My name is Urs E. Gattiker, ...
ComMetrics  _ Free sign up for http://My.ComMetrics.com  ComMetrics Blog Impact index:  ==> http://howto.commetrics.com/?p...
ComMetrics  _Case – VonRosen  #1            establish a website with limited resources and time  Challenge  Strategy:     ...
ComMetrics  _Case – VonRosen  #1            establish a website with limited resources and time  Challenge  Strategy:     ...
ComMetrics  _My objective is:  Have you walk away with a clear understanding that  - 3 top tasks drives your webpage desig...
ComMetrics  _3 Why it matters – 3 gold nuggets for today  1 - define the 3 top tasks visitors want to accomplish  2 – focu...
ComMetrics  _1 Define the 3 top tasks                                            http://poll.fm/2ltc7 or                  ...
ComMetrics  _2 Focus on success, failure and time       requirements   A. Completed the task (e.g., signing up for email) ...
ComMetrics  _3 Best practice = continuous improvement  -Best practice then requires focusing on reducing customers’       ...
ComMetrics  _3 golden nuggets for today....  1 - define the 3 top tasks visitors want to accomplish  2 – focus on success,...
ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 01     Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English...
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ComMetrics University Radio Show 2011 Nr. 1: 3 tips for luxury brands and social media ROI: trends for 2011

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http://university.commetrics.com/?p=1240 mehr Informationen, Präsentations-Slides, etc. .
=== mehr Infos ueber wie es in der Praxis nicht funktioniert finden Sie hier: http://commetrics.com/?p=10968

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Transcript of "ComMetrics University Radio Show 2011 Nr. 1: 3 tips for luxury brands and social media ROI: trends for 2011"

  1. 1. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 01 Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes 3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends 3 tips for luxury brands and social media ROI: trends for 2011 webinar video, slides & podcast at: http://university.commetrics.com/?p=1240 Blog post http://commetrics.com/?p=10966 Presented by: http://My.ComMetrics.com - free blog benchmarking http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist 2011 Prof. Urs 2008_06_16 E. Gattiker , Ph.D.
  2. 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management, beat their competition, and close more business. 2010_11_30 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  3. 3. ComMetrics _ Free sign up for http://My.ComMetrics.com ComMetrics Blog Impact index: ==> http://howto.commetrics.com/?page_id=16 Watch the trends – improve your blog‘s impact 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  4. 4. ComMetrics _Case – VonRosen #1 establish a website with limited resources and time Challenge Strategy: focus on 3 top tasks – design to make performing these as easy as possible – KISS 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  5. 5. ComMetrics _Case – VonRosen #1 establish a website with limited resources and time Challenge Strategy: focus on 3 top tasks – design to make performing these as easy as possible – KISS Solution re-define target audience = from parvenus to patricians reduce the flash – reduce time needed to complete 3 top tasks 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  6. 6. ComMetrics _My objective is: Have you walk away with a clear understanding that - 3 top tasks drives your webpage design - success rate, failure rate and completion must be measured - best practice – reducing customer‘s time requirements Best, talk to us – We can help 2010_11_30 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  7. 7. ComMetrics _3 Why it matters – 3 gold nuggets for today 1 - define the 3 top tasks visitors want to accomplish 2 – focus on success, failure and time requirements 3 – follow best practice – do not re-design webpage – improve More infos: http://commetrics.com/?p=10966 2010_11_30 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  8. 8. ComMetrics _1 Define the 3 top tasks http://poll.fm/2ltc7 or http://commetrics.com/?p=10968 - what is it what your blog or Facebook page fans should do when visiting? - usefulness and usability are NOT the same - good design makes things easier (luxury brands with websites that run music – why this fails because...) 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  9. 9. ComMetrics _2 Focus on success, failure and time requirements A. Completed the task (e.g., signing up for email) = success rate. B. Think they completed the task, but actually did not = failure rate. C. Spend more time than they should to complete the top task(s) = completion time. 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  10. 10. ComMetrics _3 Best practice = continuous improvement -Best practice then requires focusing on reducing customers’ time requirements for completion 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  11. 11. ComMetrics _3 golden nuggets for today.... 1 - define the 3 top tasks visitors want to accomplish 2 – focus on success, failure and time requirements 3 – follow best practice – do not re-design – improve More infos: http://commetrics.com/?p=10966 2010_11_30 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  12. 12. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 01 Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes 3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends 3 tips for luxury brands and social media ROI: trends for 2011 webinar video, slides & podcast at: http://university.commetrics.com/?p=1240 Blog post http://commetrics.com/?p=10966 Presented by: Street Roentgenstrasse 49 CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Prof. Urs 2008_06_16 E. Gattiker , Ph.D. www.ComMetrics.com URL
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