4 tips for better cost control on Facebook - ComMetrics University Radio Show 03
Upcoming SlideShare
Loading in...5
×
 

4 tips for better cost control on Facebook - ComMetrics University Radio Show 03

on

  • 935 views

Webinar video, slides, podcast AND checklists http://university.commetrics.com/?p=1592 ...

Webinar video, slides, podcast AND checklists http://university.commetrics.com/?p=1592

4 Tips
1 -- Separate direct from indirect costs
2 -- How to get your labor costs, materials as well as expenses/overhead under control
3 -- What about strategic issues, mainting the page and running sweepstakes or promotions - get the costs
4 -- What about opportunity costs - is it worth to have a fan or a paying customer instead - learn how to do it right

Statistics

Views

Total Views
935
Views on SlideShare
718
Embed Views
217

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 217

http://university.commetrics.com 217

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

4 tips for better cost control on Facebook - ComMetrics University Radio Show 03 4 tips for better cost control on Facebook - ComMetrics University Radio Show 03 Presentation Transcript

  • 2008_06_16 Com Metrics University Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel www.ComMetrics.com URL Coffee Break Webinar Nr. 03 Thursday March 3, 2011 – 17:00 hours – 20 minutes 4 tips for better cost control on Facebook Presented by: Prof. Urs E. Gattiker , Ph.D.
  • _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management while fostering revenue growth. 2011_03_03 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  • _Case – ComMetrics – go & benchmark #1 Is it worth the expense – what Challenge are the costs? Strategy: Keep costs low = re-use content (Twitter, Xing, etc.) Solution Yes BUT you MUST re-focus => unique content – A ONE post each workday – Mo to Fri B try to engage fans/clients with EACH post 2011_03_03 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • _Why it matters – 2 gold nuggets for today 2011_03_03 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips 1 – ComMetrics social media cost classification model – Facebook case. 2 – what costs should we consider? 4 - tips More infos: http://info.cytrap.eu/?p=1713 Please – talk to us – we can help ==> info at CyTRAP.eu
  • _1 ComMetrics social media cost classification model – Facebook case
    • Indirect versus direct costs
    • indirect = overhead, too difficult to measure (use of hardware)
    • direct = labor, expense (e.g., consultant)
    2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _1 ComMetrics social media cost classification model – Facebook case.
    • 98% of people who like your page to never come
    • back – this is your real challenge!
    • Before/strategy, during/maintainance & running sweepstakes
    • Before = strategy – how – set objectives, integrate with adv.
    • During = produce 5 engaging notes/content/videos EACH WEEK respond/reply to comments/likes = takes time
    • Sweepstakes - what do we want, freebies always work BUT
    2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _1 ComMetrics social media cost classification model – Facebook case
    • http://twitter.com/ComMetrics/status/42464691150258176
    • Opportunity costs – Friendfeed was a fad (now part of Facebook and ‘dead’), today it is Quora,
    • tomorrow?
    • Would you get a higher return on investment or ROI working on webpage/blog instead of Facebook page?
    • that is your $1,000 question
    • What is your number 1 social media hub?
    • http://commetrics.com/?p=13587
    2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _2 What costs should we consider – today‘s webinar ... 1 Labor How many hours do which people spend on your Facebook – strategy, implementation and then MAINTENANCE 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _2 What costs should we consider– today‘s webinar ... 2 Expense / Overhead Things we use – benefit from – without paying directly such as equipment, talent, office infrastructure, etc. 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _2 What costs should we consider – today‘s webinar ... 3 Material Mobile internet access charges enabling staff to check page during weekend for comments (or make this part of overhead) Software, add-ons, plug-ins for Facebook Research papers, books, etc. helping create better content 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _2 What costs should we consider – today‘s webinar Shoes & opportunities.... 4 Opportunity costs What else could you do instead of answering another question on Xing? Will sending a paper letter/birthday card achieve more than regularly posting on Facebook? Set a goal – benchmark against it ... Be realistic 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • _2 golden nuggets for today.... 2011_03_03 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips 1 – ComMetrics social media cost classification model – Facebook case. 2 – what costs should we consider? - 4 tips watch webinar movie, view slides http://university.commetrics.com/?p=1592
  • _2 golden nuggets for today.... 2011_03_03 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips More infos (with checklists, tables – links to several blog posts): http://info.cytrap.eu/?p=1713 Please – talk to us – we can help ==> info at CyTRAP.eu Connect with us via e-mail or social media – visit http://ComMetrics.com ===>
  • 2008_06_16 Com Metrics University Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell www.ComMetrics.com URL Coffee Break Webinar Nr. 03 Thursday March 3, 2011 – 17:00 hours – 20 minutes 4 tips for better cost control on Facebook http://My.ComMetrics.com - free blog benchmarking Presented by: Prof. Urs E. Gattiker , Ph.D.