4 tips for better cost control on Facebook - ComMetrics University Radio Show 03

2008_06_16 Com Metrics University Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel www.ComMetrics.com URL Coffee Break Webinar Nr. 03 Thursday March 3, 2011 – 17:00 hours – 20 minutes 4 tips for better cost control on Facebook Presented by: Prof. Urs E. Gattiker , Ph.D.

_Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management while fostering revenue growth. 2011_03_03 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

_Case – ComMetrics – go & benchmark #1 Is it worth the expense – what Challenge are the costs? Strategy: Keep costs low = re-use content (Twitter, Xing, etc.) Solution Yes BUT you MUST re-focus => unique content – A ONE post each workday – Mo to Fri B try to engage fans/clients with EACH post 2011_03_03 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

_Why it matters – 2 gold nuggets for today 2011_03_03 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips 1 – ComMetrics social media cost classification model – Facebook case. 2 – what costs should we consider? 4 - tips More infos: http://info.cytrap.eu/?p=1713 Please – talk to us – we can help ==> info at CyTRAP.eu

_1 ComMetrics social media cost classification model – Facebook case
Indirect versus direct costs
indirect = overhead, too difficult to measure (use of hardware)
direct = labor, expense (e.g., consultant)
2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

_1 ComMetrics social media cost classification model – Facebook case.
98% of people who like your page to never come
back – this is your real challenge!
Before/strategy, during/maintainance & running sweepstakes
Before = strategy – how – set objectives, integrate with adv.
During = produce 5 engaging notes/content/videos EACH WEEK respond/reply to comments/likes = takes time
Sweepstakes - what do we want, freebies always work BUT

_1 ComMetrics social media cost classification model – Facebook case
http://twitter.com/ComMetrics/status/42464691150258176
Opportunity costs – Friendfeed was a fad (now part of Facebook and ‘dead’), today it is Quora,
tomorrow?
Would you get a higher return on investment or ROI working on webpage/blog instead of Facebook page?
that is your $1,000 question
What is your number 1 social media hub?
http://commetrics.com/?p=13587

_2 What costs should we consider – today‘s webinar ... 1 Labor How many hours do which people spend on your Facebook – strategy, implementation and then MAINTENANCE 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

_2 What costs should we consider– today‘s webinar ... 2 Expense / Overhead Things we use – benefit from – without paying directly such as equipment, talent, office infrastructure, etc. 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

_2 What costs should we consider – today‘s webinar ... 3 Material Mobile internet access charges enabling staff to check page during weekend for comments (or make this part of overhead) Software, add-ons, plug-ins for Facebook Research papers, books, etc. helping create better content 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

_2 What costs should we consider – today‘s webinar Shoes & opportunities.... 4 Opportunity costs What else could you do instead of answering another question on Xing? Will sending a paper letter/birthday card achieve more than regularly posting on Facebook? Set a goal – benchmark against it ... Be realistic 2011_03_03 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

_2 golden nuggets for today.... 2011_03_03 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips 1 – ComMetrics social media cost classification model – Facebook case. 2 – what costs should we consider? - 4 tips watch webinar movie, view slides http://university.commetrics.com/?p=1592

_2 golden nuggets for today.... 2011_03_03 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips More infos (with checklists, tables – links to several blog posts): http://info.cytrap.eu/?p=1713 Please – talk to us – we can help ==> info at CyTRAP.eu Connect with us via e-mail or social media – visit http://ComMetrics.com ===>

2008_06_16 Com Metrics University Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell www.ComMetrics.com URL Coffee Break Webinar Nr. 03 Thursday March 3, 2011 – 17:00 hours – 20 minutes 4 tips for better cost control on Facebook http://My.ComMetrics.com - free blog benchmarking Presented by: Prof. Urs E. Gattiker , Ph.D.

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4 tips for better cost control on Facebook - ComMetrics University Radio Show 03 Presentation Transcript