Twitter - Does anybody care what you tweet? - ComMetrics University Radio Show 09

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http://university.commetrics.com/?p=1737/#comments/

Objective = have you walk away with a clear understanding:

1 -- Doe followers matter? Yes but...
2 -- What about resonance - do you know - how?
3 -- How to have an impact with your clients

SOS -- call us -- +41 44 272 1876 we can help or mail info at CyTRAP.eu

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Twitter - Does anybody care what you tweet? - ComMetrics University Radio Show 09

  1. 1. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 09 2011-06-21 Does anybody care what you tweet? Interessiert es jemanden was wir tweeten? Street Presented by: Roentgenstrasse 49 CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel Prof. Urs E. Gattiker , Ph.D. 2008_06_16 www.ComMetrics.com URL
  2. 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs GmbH. We help our clients to improve their customer relationship management, while fostering revenue growth. PS. We believe you can tweet once a day and have an impact... Quality over quantity is our motto. 2011_06_21 _Introduction >Purpose >How to >Decision >Conclusions >Contact
  3. 3. ComMetrics _Why it matters – 3 gold nuggets for today Objective = have you walk away with a clear understanding: 1 – Followers matter 2 – Resonance is key – quality vs. quantity 3 – What is your impact? Getting a feel for it SOS – call us +41 44 272 1876 – we can help ==> info at CyTRAP.eu 2011_06_21 >Introduction >Purpose _How to >Decision >Conclusions >Contact
  4. 4. ComMetrics _1 Followers - Japan – Tsunami - Media may go nuts about a tweet. http://commetrics.com/?p=14978 But even though USA Today, etc. Wrote about US ambassador tweeting back to Rikeishikou.... He has few followers even today and fewer tweets still 2011_06_21 >Introduction >Purpose >HowTo _Decision >Conclusions >Contact
  5. 5. ComMetrics _2 Resonance – gossip oder Klatsch wins hands down Bryan Giggs Tweeted about Manchester United players extramarital affair http://commetrics.com/?p=15530/?comments Do such people purchase your product? 2011_06_21 >Introduction >Purpose >HowTo _Decision >Conclusions >Contact
  6. 6. ComMetrics _3 Do you have impact? This tweet went to 1mio people and more within 12 hours http://bit.ly/kW05Dd+ 2011_06_21 >Introduction >Purpose >HowTo _Decision >Conclusions >Contact
  7. 7. ComMetrics _3 Do you have impact 24 hours later it does not look much better http://bit.ly/kW05Dd+ 2011_06_21 >Introduction >Purpose >HowTo _Decision >Conclusions >Contact
  8. 8. ComMetrics _3 Do you have impact - http://blogs.forrester.com/nigel_fenwick/11-05-13- when_did_marketing_become_a_dirty_word - Delete his clicks means 60 – 2 = 58 tweets, 2 Facebook shares 2 Facebook likes = 62 146 : 62 = 2.3 2011_06_21 >Introduction >Purpose >HowTo _Decision >Conclusions >Contact
  9. 9. ComMetrics _3 Do you have impact – Twitter & Facebook? - Delete Nigel’s 2 tweets changes the game as follows: 60 – 2 = 58 tweets, & 2 Facebook shares, & 2 Facebook likes = 62 146 : 62 tweets = 2.3clicks average 2011_06_21 >Introduction >Purpose >HowTo _Decision >Conclusions >Contact
  10. 10. ComMetrics _Why it matters – 3 gold nuggets for today Objective = have you walk away with a clear understanding: 1 – Followers matter – maybe - depends 2 – Resonance is key – you could be lucky – don‘t count on it 3 – What is your impact? Are my tweets relevant – add value – help me do better – do I crave getting these? SOS – call us +41 44 272 1876 – we can help ==> info at CyTRAP.eu 2011_06_21 >Introduction >Purpose >How to >Decision _Conclusions >Contact
  11. 11. ComMetrics _Please – would you be so kind and help me? Watch short video get slides – please write a comment http://university.commetrics.com/?p=1737#comments/ German/Deutsches Video & Slides auf: http://info.cytrap.eu/?p=136/ 2 – next webinar in this Twitter series – Mo - July 4– 17:00 hours - tools, tricks with Twitter & Facebook – have an impact http://university.commetrics.com/?p=1772 (story up by 2011-06-30) - sign-up by leaving a comment 2011_06_21 >Introduction >Purpose >HowTo >Decision _Conclusions >Contact
  12. 12. CyTRAP Labs _Who can you contact? we offer tailored solutions and strategies for you - talk to Urs and get your customised program for managing your online reputation, image and brand Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell Info.CyTRAP.eu URL 2011_06_21 >Introduction >Purpose >HowTo >Decision >Conclusion _Contact

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