How benchmarking helps charities, NGOs and you -ComMetrics University Radio Show 05

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SOCIAL MEDIA Webinar video & slides http://university.commetrics.com/articles/2011-webinar-nr-4-good-causes/#comments

2 Trends and tips for benchmarking social media
1 -- Put things into context.
2 -- Agree on the KPIs - operating drivers

How to put it into practice

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How benchmarking helps charities, NGOs and you -ComMetrics University Radio Show 05

  1. 1. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 05 2011-04-12 How benchmarking can work for you Presented by: Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel Prof. Urs E. Gattiker , Ph.D. 2008_06_16 www.ComMetrics.com URL
  2. 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs GmbH. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management while fostering revenue growth. 2011_04_12 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  3. 3. ComMetrics _Case – UNHCR – go & benchmark United Nations High Commissioner for Refugees #1 Against whom should we Challenge benchmark or compare ourselves? Strategy: We want to have more impact within 1 year Solution Yes BUT re-focus – what does the audience crave for? A define target audience B what content 2011_04_12 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  4. 4. ComMetrics _Why it matters – 2 gold nuggets for today 1 – Put things into context. 2 – Agree on the KPIs - operating drivers SOS – call us – we can help ==> info at CyTRAP.eu 2011_04_12 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  5. 5. ComMetrics _1 put things into context How much money, time, resources do we spend on what kind of marketing? - brochures, pamphlets, going to conferences - how many people – hours can we commit each week/weekend Isaac Griberg – International Committee of the Red Cross – ICRC ==> with fewer active/dedicated followers and readers ==> use them as multipliers 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  6. 6. ComMetrics _2 agree on the KPIs What are my key operators? - hours spent by volunteers - number of donations, - average amount per donation - participation at fund raising events (e.g., gala, TV event, etc.) - Do positive feedback or compliments matter? How can better engagement help in further improving our operators? - improve my KPIs 2011_04_12 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  7. 7. ComMetrics _2 golden nuggets for today.... 1 – context – who are we, what is feasible, start today - should I continue the way I tweeted/blogged until now? 2 – what are my key operators that I want to improve with the help social media? 2011_04_12 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  8. 8. ComMetrics _Please – can you help me? Watch short video get slides – please write a comment http://university.commetrics.com/?p=1638 about this webinar - did you like it? - what else do you need? 2 – e-mail Urs about if you prefer April 16 or 26 for the next webinar 2011_04_12 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  9. 9. ComMetrics UniversityComMetrics Coffee Break Webinar Nr. 05 2011-04-12 How can benchmarking work for you http://My.ComMetrics.com - free blog benchmarking Presented by: Street Roentgenstrasse 49 CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice SOS – call us –we can help +41(0)76 200 7778 Cell 2008_06_16 Prof. Urs E. Gattiker , Ph.D. www.ComMetrics.com URL

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