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Wordpress in the Corporate World
 

Wordpress in the Corporate World

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Bobby Whitman from dynamIt presents "WordPress in the Corporate World" at the Columbus Chamber's event, "Getting Results with Social Media"

Bobby Whitman from dynamIt presents "WordPress in the Corporate World" at the Columbus Chamber's event, "Getting Results with Social Media"

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    Wordpress in the Corporate World Wordpress in the Corporate World Presentation Transcript

    • Who I am. WordPress in the Cofounder of dynamIt, a web agency in Columbus. Corporate World. We plan, implement, and support usable web sites and web applications. Bobby Whitman Cofounder, dynamIt We specialize in helping clients develop a web strategy.
    • Online presence. McGraw-Hill’s printed text-books are often supple- mented with online tools and information 1 The old site. 1. The Situation At the end of 2008, Glencoe made the decision to retire the old Current Events micro site. Technical sta was required to make any updates to the old Current Events site. Time and budget constraints limited them to two updates per year.
    • A new site. McGraw-Hill/Glencoe sought a vendor to provide them with a new site to display Current Events. 2 Project parameters. 2. What They Needed + A way for the editorial sta to easily update content. + The ability to include audio, video, images along with current events articles. + A way to attach a wide variety of metadata to each article. + The site to work like an online magazine displaying newest stories rst and archiving old ones. + The site to include di erent skins for di erent grade levels. + The site to be housed on McGraw-Hill servers.
    • Our recommendation. Based on the project parameters, we recommended 3 WordPress. WordPress. 3. What We Did We installed WordPress and implemented a custom theme for the site. Launch and training. After launch, we o ered training on using Word- Press along with the custom theme we built.
    • Success criteria met. + Higher frequency of updates. 4 + Updates handled by editorial sta . + Lower cost of updates. + Increased tra c to microsite 4. The Result + Increased social sharing Earned recognition. In a March 21, 2009 article, The New York Times talked about the site and its regular updates.