Portfolio Center 12/4/13 Crowdfunding Presentation
All Things Funding:
the deal with the crowd stuff?
is this currently one of the most viable ways to
fund or source projects?
this only a passing fad?
Crowdfunding for Everyone
RocketHub – Art, Science, Business, Social Cause based
GoFundMe – this one you can also use for personal non
creative projects and situations
Indiegogo – started out as tech, web and app
development, indie gaming. Now pretty much anything
ArtistShare – Music
PledgeMusic - Music
Fundable – Businesses, Startups
Fundly – Charitable and cause based funding. Nonprofits, mission trips, etc.
Louder – Social and cause based campaigns for media
space, marketing and advertising
Mobcaster – TV
Weeve – Nonprofits
Spot.us – community funded journalism
Which Crowdfunding Site is Right?
kind of projects does the site
support and promote?
How many users have profiles?
What is the success rate of funding?
Is it all or nothing or keep it all?
How does the site get paid? How do you
How easy is the site to use and how
connect is it?
How long or short can a campaign be?
5 Important Crowdfunding Principles
Victoria Wescott’s Ted Talk
Make Something Awesome
Sell Directly To Your Audience
Don’t Ask For Charity
You might get tips
million pledged to date
5.2 million people
million repeat backers
funding over 52,500 projects
for projects only.
must fit Kickstarter’s categories
Comics, Dance, Design, Fashion, Film, Food,
Games, Music, Photography, Publishing, Technology,
Prohibited uses: No charity or cause funding.
content. There are some things just NOT
allowed on Kickstarter.
of projects finish having never received a
in 4 prospective projects are rejected
82% of projects that raised more
than 20% of their goal were successfully
funded. Thus, this acts as a tipping point
and Weft example
How much money do I ask for?
How much do your really need? What makes sense for your project?
You can always raise more than your goal, but never less.
Average Goal on Kickstarter: $4,500. More than half of the projects on
Kickstarter are in the $1000 to $5000 range.
Statistically projects are overfunded by around 130%, which would actually
make that $4,500 project = $6,100
The really interesting equation:
Average Backers: 86 x Average Pledge Amount: $71 = $6,106
What was the average funding amount of a project?
Can you scope or segment your project?
Who is Funding Your Project?
are you accountable to complete the
should you do if things don’t go as
Other Things to Think About
is an alternative to
traditional revenue streams – what can
you combine it with?
Saturated or shall we say “crowded”
It’s a hustle