DIGIWISE
24/7 Diginography of Market Research Online Community
(MROC) of INTAGE Thailand
THE NEXT ERA OF MARKET RESEACH
NOW-Lifestyle
Connectivism
Collectivism
2
NOTHING IS
WRITTEN
IN THE STONE
ANYMORE.
3
IT IS NOW
WRITTEN
IN THE CLOUD.
4
IT IS NOW
WRITTEN
ANYWHERE
ANYTIME.
5
IT IS NOW WRITTEN
IN A NEW KIND OF BOOK.
6
DIGITAL becomes
MAINSTREAM
and
Mobile is
Primary Platform!!!!!!!*
*www.brandbuffet.in.th
Interactive
Researcher
Researcher/
Client
Communication
Member
Member
Monitor MonitorMonitor
Ask
Answer
communication
Find...
LET’S
COUNTDOWN TO
THE NEXT ERA
RESEARCH SUCCESS
9
LESS IS the new MORE
Both Qualitative & Quantitative
research can be conducted in
parallel with the same
respondents, same...
INTERACTIVE NOT DIRECT ASKING
• More on Listening and
Observing, than asking
questions……
• Allowing consumers to share
unc...
DYNAMIC NOT JUST PROACTIVE
DECISION MAKING
FUNCTIONIN
G
More of Unconscious –
system 1 brain insight
than conscious insigh...
MORE & MORE & MORE
More of Real Scenes
and Real Time
insight ….
13
UPCLOSE & PERSONAL
More of Intimacy
than ever….
14
BORDERLESS & TIMELESS
More of sites at the same
time….
DIGIWISE
CAN BE BUILT FOR
SHORT OR LONG
PERIOD OF TIME.
Simultaneou...
ALL IN ONE TIME
More of different target
groups at the same
time….
At the same research time with
different targetgroups
INTERACTIVE & FUN
More of natural
information in
all forms
More of natural
information in all
forms
Data collection of
bot...
REALITY HIT
More of Instantaneous
insights
Qualitative information of a
larger sample-size More of
Instantaneous insights
...
VISUAL TO REAL DECISION
More of RICH
INSIGHT and
moment of
decision
making….
DIGIWISE CAN
BRING THE
ABILITY TO
INNOVATE
19
Not Only Community But Mobile….
20
Not Only Community But Mobile….
21
Not Only Community But Mobile….
22
Not Only Community But Mobile….
23
Not Only Community But Mobile….
24
Not Only Community But Mobile….
25
Not Only Community But Mobile….
26
Representatives Contact
27
Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved.
AIM-ORA BUNNAG
Client Service Director
Aim-ora-b@th.intag...
Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved.
Educational Background : - Master of International Market...
Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved.
Rosesanant Punithipandkul
Manager & Strategist
Rosesanant...
31
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Digiwise

  1. 1. DIGIWISE 24/7 Diginography of Market Research Online Community (MROC) of INTAGE Thailand THE NEXT ERA OF MARKET RESEACH
  2. 2. NOW-Lifestyle Connectivism Collectivism 2
  3. 3. NOTHING IS WRITTEN IN THE STONE ANYMORE. 3
  4. 4. IT IS NOW WRITTEN IN THE CLOUD. 4
  5. 5. IT IS NOW WRITTEN ANYWHERE ANYTIME. 5
  6. 6. IT IS NOW WRITTEN IN A NEW KIND OF BOOK. 6
  7. 7. DIGITAL becomes MAINSTREAM and Mobile is Primary Platform!!!!!!!* *www.brandbuffet.in.th
  8. 8. Interactive Researcher Researcher/ Client Communication Member Member Monitor MonitorMonitor Ask Answer communication Finding insights Finding insights DIGIWISETraditional Respondents Moderation Interactive Consumers Moderation Interactive Consumers DIGIWISETM is a 24/7 DIGINOGRAPHY or Market Research Online Community (MROC) via online platform which allows “interactive discussions” among target respondents What is DIGIWISETM?
  9. 9. LET’S COUNTDOWN TO THE NEXT ERA RESEARCH SUCCESS 9
  10. 10. LESS IS the new MORE Both Qualitative & Quantitative research can be conducted in parallel with the same respondents, same time More of Time-saving than ever…. 10
  11. 11. INTERACTIVE NOT DIRECT ASKING • More on Listening and Observing, than asking questions…… • Allowing consumers to share unconscious hidden insights… 11
  12. 12. DYNAMIC NOT JUST PROACTIVE DECISION MAKING FUNCTIONIN G More of Unconscious – system 1 brain insight than conscious insight….
  13. 13. MORE & MORE & MORE More of Real Scenes and Real Time insight …. 13
  14. 14. UPCLOSE & PERSONAL More of Intimacy than ever…. 14
  15. 15. BORDERLESS & TIMELESS More of sites at the same time…. DIGIWISE CAN BE BUILT FOR SHORT OR LONG PERIOD OF TIME. Simultaneous research in multiple cities 15
  16. 16. ALL IN ONE TIME More of different target groups at the same time…. At the same research time with different targetgroups
  17. 17. INTERACTIVE & FUN More of natural information in all forms More of natural information in all forms Data collection of both audio-video materials More of Gimmicks…Gaming & Fun 17
  18. 18. REALITY HIT More of Instantaneous insights Qualitative information of a larger sample-size More of Instantaneous insights Real media consumption observation… Moment of Media
  19. 19. VISUAL TO REAL DECISION More of RICH INSIGHT and moment of decision making…. DIGIWISE CAN BRING THE ABILITY TO INNOVATE 19
  20. 20. Not Only Community But Mobile…. 20
  21. 21. Not Only Community But Mobile…. 21
  22. 22. Not Only Community But Mobile…. 22
  23. 23. Not Only Community But Mobile…. 23
  24. 24. Not Only Community But Mobile…. 24
  25. 25. Not Only Community But Mobile…. 25
  26. 26. Not Only Community But Mobile…. 26
  27. 27. Representatives Contact 27
  28. 28. Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved. AIM-ORA BUNNAG Client Service Director Aim-ora-b@th.intage.com Name : Aim-Ora Bunnag Current Position at Intage : CS Director Educational Background : - Master of Science in Merchandising University of North Texas, Denton, Texas, U.S.A. - Bachelor of Art, Faculty of Archaeology, Silpakorn University, BKK Professional Background : - Chief Brand Planning Director, Brandscape Co., Ltd - Senior Vice President, Strategic Planning & Research. Management Committee, Y&R(Thailand) - Senior Vice President , Client Service Director / Regional CSD for Double A Asia J.Walter Thompson (Thailand) - Vice President ,Client Service Director, J. Walter Thompson (Thailand) - Group Account Director Leo Burnett Ltd. (Thailand) She had conducted many workshops for Branding, IMC, and consumer insights as well as being project leaders for many pitches projects such as Tourism Authority of Thailand, Thai Airways, Sony, Double A Paper, Post Today business newspaper, and many mores. She gains various experiences through the client service role and brand strategist inclusive -- help developing Brand Strategy and evaluation criteria, help developing the Integrated Communication plan for most of the clients. POOH
  29. 29. Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved. Educational Background : - Master of International Marketing (MIM), Thammasat University - Bachelor of Arts (1st class honor), Chulalongkorn University Professional Background : - Marketing & Adsales Director, MTV Thailand - Consumer Insight & Strategic Planning Director, McCann Worldgroup - Client Service Director, O&M Thailand - Client Service Director McCann Worldgroup - Strategic Planning and Media Planning at Leo Burnett and Y&R Specialization : Qualitative & Analyzing Industry : All FMCGs (personal care, home care, food, alcoholic drink), Computer Tourism, Retail, Cosmetic, Automobile, Properties, Entertainment and Digital Kanita (Nuchy) is a highly experienced consumer insight analyst, strategic planner and moderator. She spent almost 20 years in advertising, media planning, consumer insight, market research and strategic planning areas which have helped sharpening and complimenting her in-depth-mining, human analytical skill as well as founding her experiences in various types of research techniques. Her profound analytical skill, robust energy and positive thinking style has shaped her to be a great-skilled and energetic moderator in both gaining great responses and collaboration as well as deeply mining & questioning into more of insightful data and conversation along the research process. Kanita Tungwarapojwitan (Nuchy) Corporate Planning Director & Senior Moderator Kanita-t@th.intage.com
  30. 30. Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved. Rosesanant Punithipandkul Manager & Strategist Rosesanant-p@th.intage.cm Rosesanant (Foam) is a senior analyst at INTAGE (Thailand) for both quantitative and qualitative studies. Within qualitative field, her key responsibilities are to conduct focus groups and depth sessions together with to analyze reports. She has moderation experiences and has overseen both qualitative and quantitative studies in variety of product categories from FMCGs, technology and telecommunication, medical care to property services. She also has extensive experience in quantitative study as well. Her relaxed & friendly personality encourages the intimate conversation among group participants especially teenagers Name : Rosesanant (Foam) Punithipandkul Current Position : Manager & Strategist Educational Background : Bachelor Degree in Business Administration, (International Program), Thammasat University Foam
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