Your SlideShare is downloading. ×
REVUP360: Paul Zapata - Dynamic Power of OOH Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

REVUP360: Paul Zapata - Dynamic Power of OOH Media

204
views

Published on

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
204
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Dynamic Power of OOH Media Paul Zapata Senior Key Account Manager
  • 2. Who Is Paul? o o o 14 years of Out-of-Home experience Oversees local, regional & National accounts Clients include: o o o o o Chrysler AT&T McDonalds Chick-Fil-A Coors
  • 3. What is Out-of-Home? o Advertising signage found outside of the home
  • 4. 80% Out-of-Home advertising reaches 80% of consumers on an average day
  • 5. The Value of Out-of-Home o Amplifies o o o Connects o o o Extends the reach & frequency Drives consumers into retail locations Reaches consumers as they travel to work, shop & play Promotes consumer interaction via digital displays Inspires o o Cannot be ignored, blocked or skipped Visual storytelling that maximizes creative impact
  • 6. Artful Persuasion o o o o o o High-impact, creative platform 3D embellishments Interactive Immersive Impactful Memorable
  • 7. Why Out-of-Home? o Innovative o o o Ubiquitous o o o Engaging Immersive Goes where most media can’t go Everywhere consumers are Impactful o o Delivers a disruptive and engaging consumer experience Drives awareness, engagement and transactions
  • 8. Paul Zapata Senior Key Account Manager Lamar Advertising Company Pzapata@lamar.com

×